A clearer marketing direction
Develop your audience, funnel, priorities and content plan around a real business goal.
DUBAI · IN PERSON · OCTOBER 2026
Digital Marketing & AI
Intensive Workshop
Three Saturdays. Build the skills to plan, create and improve your marketing.
Bring your laptop. Work on content, campaigns and real business scenarios, with AI integrated into every topic and practical guidance at each step.
Small group of 15–20 · Beginner-friendly · Hands-on practice
THREE SATURDAYS17, 24 & 31 October2026
TIME9:30 AM–4:00 PMEach training day · Dubai time
LOCATIONDoubleTree by Hilton Dubai - Business BayGet directions ↗
WORKSHOP FEEAED 7,500Per participant
FROM LEARNING TO DOING
Leave with work you can build on.
Connect your strategy, content, advertising and follow-up. Practise with guidance, then understand what to improve.
Content and campaign practice
Create campaign content and work through paid-social, search and follow-up exercises.
A way to diagnose results
Read the numbers, find weak points and decide which changes to test next.
AI is part of all three days.Research, strategy, content, ad creative, search, reporting and automation.
THE THREE-DAY AGENDA
From your first idea
to your next campaign.
Guided exercises run throughout the workshop. Open each day to explore the topics and practical outcomes.
01SATURDAY · 17 OCT 2026Strategy, content & social mediaBuild a clear direction. Create content with a purpose.
Strategy & planning
Set objectives, research your audience and competitors, map the customer journey and funnel, choose channels and define KPIs. Use AI to support research and planning.
Content strategy & creation
Build content pillars and calendars. Work on hooks, copywriting, storytelling and calls to action. Create static posts, carousels and short-form video concepts, using AI for ideas, scripts and visuals.
Social media in practice
Apply Instagram, Facebook, TikTok and LinkedIn best practices. Adapt content to each platform, repurpose it, schedule posts and review audience response.
Meta Business Suite setup
Connect Facebook and Instagram, review Business Portfolio permissions and ad accounts, and understand Meta Pixel and data-source checks before advertising.
You’ll work on: A draft marketing strategy, content plan and campaign content, plus practical account-readiness checks.
02SATURDAY · 24 OCT 2026Meta Ads, TikTok Ads & Google AdsBuild campaigns and understand what to improve.
Meta Ads: from setup to launch
Work through objectives, campaign structure, audiences, budgets, placements and creative for Facebook and Instagram. Build campaigns through guided practice.
AI, Andromeda & optimization
Explore AI-driven delivery, creative variety and current Andromeda considerations. Diagnose weak results across the offer, creative, audience, landing page and tracking, and decide what to test next.
TikTok Ads & remarketing
Plan TikTok campaigns and platform-appropriate creative. Understand remarketing audiences and follow-up across the customer journey.
Start Google Ads / SEM
Connect search intent with campaign goals. Begin keyword research, campaign structure, targeting and search-ad copy, with AI support for research and drafting.
You’ll work on: A guided paid-social campaign build, an optimization checklist and the foundations of a Google Search campaign.
03SATURDAY · 31 OCT 2026Search, reporting & automationConnect visibility, performance and follow-up.
Continue Google Ads
Refine keywords, negative keywords, ad copy, budgets and landing-page alignment. Review conversion tracking and use results to guide improvements.
SEO, AEO & GEO
Work on search intent, useful content, on-page improvements and technical priorities. Explore how to make content clearer for search engines and AI answers across ChatGPT, Gemini and Google AI Mode.
Reporting & analysis
Read performance across advertising, website and other marketing channels, including relevant Google Analytics reports. Connect metrics to business goals and use AI to support analysis while checking its conclusions.
Email marketing & automation
Plan useful email sequences, segmentation and follow-up. Map triggers and actions, build a practical workflow and use AI to support email content.
You’ll work on: Search-improvement priorities, a practical reporting framework and an email or follow-up automation plan.
The order and depth of topics may change to suit the group’s pace, projects and relevant platform updates. Exercises depend on available account access and setup.
HEAR IT DIRECTLY
Real clients. Their experiences.
Hear directly from clients about their experience working and learning with Intoact.
These stories relate to clients’ wider Intoact experiences. You can also watch each video on Instagram.
WHO IT’S FOR
Bring your next step.
Starting out
Build a foundation and get practical experience with guidance.
Already in marketing
Strengthen your approach, improve campaigns and bring AI into your daily work.
Running a business
Connect your marketing activities and make better-informed decisions.
SKILLS + RECOGNITION
Practical learning.
Professional recognition.
CDMA
Certified Digital Marketing Associate
KHDA
KHDA attestation
Intoact
Certificate of completion
Plus guidance toward additional certifications from Meta, Google, HubSpot and Hootsuite. These are separate from the workshop certificates and have their own requirements.
YOUR TRAINER
Elie Sarkis
Digital Marketing Trainer & Consultant
Co-Founder & Managing Partner, Intoact International
With 14+ years in digital marketing, Elie brings practical experience in strategy, content and performance marketing into the training room.
His approach connects the tools to real business decisions: what to create, how to build a campaign, what the results mean and what to improve.
Get to know Elie ↗YOUR NEXT THREE SATURDAYS
Make time for the skills
you want to use.
Join a small group in Dubai for three days of practical digital marketing and AI training.
- Three in-person training days with Elie
- Guided exercises across content, ads, search and follow-up
- AI integrated into every topic
- CDMA, KHDA and Intoact completion certification
- A small group of 15–20 participants
BEFORE YOU REGISTER
A few useful answers.
Is this suitable for beginners?
Yes. The workshop is beginner-friendly and includes guided practice. It also suits people already managing marketing who want to strengthen their skills. The pace and depth can be adjusted around the group.
What should I bring?
Bring your laptop and charger. For exercises involving your business, have access to the relevant website, social pages and advertising accounts. You can also work through guided examples.
Will I work on my own business?
Where practical, apply the exercises to your own business or project. The trainer also uses business scenarios to help you practise and make decisions.
Do I need to spend money on ads or AI tools?
Any optional advertising spend or paid software subscription is separate from the workshop fee. Ask the team what access you need before the first session.
Which certificates are included?
The workshop includes CDMA certification, KHDA attestation and an Intoact completion certificate, subject to the applicable completion and assessment requirements. Ask the team for the exact requirements before enrolling. Guidance toward Meta, Google, HubSpot and Hootsuite certifications is separate.
Where is the workshop, and what language is it delivered in?
The workshop takes place at DoubleTree by Hilton Dubai - Business Bay. Get directions ↗. Contact the team to confirm the delivery language before booking.
What if I miss a session?
Ask the team about recording access and the completion requirements before booking if you may miss a session.
Can I pay in installments?
Contact the team to confirm the available installment options, eligibility and total payable before registering.
What are the cancellation and transfer terms?
Ask the team for the workshop cancellation, refund and seat-transfer terms before payment. Confirm whether the displayed fee includes any applicable tax.
LESS WATCHING. MORE DOING.
Your laptop. Your ideas. Real practice.
- Fully hands-on, with AI across every topic
- Small group of 15–20 participants
- CDMA, KHDA and completion certification
- Bring your own laptop for live practice
