New Feature: Facebook & Instagram Stories Scheduling
Facebook never fails to amaze us with its new features. After announcing new additions, Facebook is launching a new option in Business Suite, which is the Stories scheduling for both Facebook and Instagram, that will enable users to compose and schedule Facebook and IG Stories within the planning element.
Given the rising usage of the Stories format, more brands are logically looking to maximize their stories approach which makes sense for Facebook to provide more planning tools to better enable brands to use their newest features. Stories scheduling now seems like a more logical fit, certainly being a more beneficial tool for marketers.
In addition to this, Facebook's also rolling out some new ad options, including:
- A new 'Conversion Leads' goal for Lead Ads, which will enable advertisers to optimize for leads most likely to convert, versus pure volume. That could make Lead ads more functionally valuable, as opposed to going for reach.
- The option to convert Lead ads forms into Messenger templates to follow up with leads
- New 'Call Ads', which will enable advertisers to display a 'Call Now' CTA button in their ads
These are some good, valuable additions, which will have significant implications for many brands; keep on checking our articles for more new features!
