SEM – Search Engine Marketing
Search Engine Marketing known as SEM is the tool that allow any company to use paid advertising to generate more visitor traffic and give its website more visibility on Google; the higher your product or service ranks in search engines, the more likely users will visit your website and choose you among your competitors and might even recommend your offerings.
No matter what size business you have, Google AdWords is one of the most cost effective ways to reach a targeted audience specially that the number of consumers researching and shopping for products online is increasing.
Google offers a variety of different campaign types that you can use:
Search, Display, Shopping, Video, and App Install campaigns.
Now let’s take a look at how SEM campaigns work:
- Set up your account on google.com/ads
- Switch your account to expert mode
- Select “Create an account without a campaign”
- Then, you will be ready to explore your account and get started with your Paid Search campaigns. Learn the best practices in Google Ads in our upcoming SEM training.
If you are already using Google AdWords, we recommend using Google Ads Editor, a downloadable application that lets you work offline and make bulk changes quickly, and easily.
Whether you are located in Dubai, Abu Dhabi or anywhere in the UAE, you can join our upcoming Google AdWords – SEM training course, happening Live and Online, and that will help you understand the platform so you can easily work on, to attract website leads and reach the right audience with successful PPC campaigns. If you are located in any other countries, you can also attend our programs delivered in English from anywhere in the World.