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The Importance of Literature Review in Research Writing

The Importance of Literature Review in Research Writing

Doing a thorough literature review is crucial when you write about research at any level. It is basic homework that should be done vigilantly, and a given fact in all research papers. By providing one - usually stated in your introduction ahead of your thesis statement - you are telling your reader that you have not overlooked the basics of research. It does not only survey what research has been done in the past on your topic, but it also evaluates, summarizes, compares, and correlates numerous books, research articles, and other relevant sources that are directly related to your current research.

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Why Market Research is Vital for Business

Why Market Research is Vital for Business

Successful businesses worldwide intermittently conduct market research to keep up with shifting market trends and to retain their competitive edge. Whether you are running a startup business or you are looking to expand, market research is crucial for understanding the vital characteristics of your target market to boost sales revenue, profit, and ROI.

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