Marketing has become one of the most important aspects of a business in today's digital age. With the rise of the internet and technology, digital marketing has become the new norm for businesses to reach their target audience and achieve their marketing goals. Therefore, it's crucial for everyone in marketing to understand digital marketing and its techniques.
While traditional marketing still has its place in the world, digital marketing is quickly taking over due to affordability and analytics.
You are now able to see exactly where people are coming from, what they’re doing on the website, and which tactics produce the highest ROI. This data-driven approach makes it easier for professionals to prove their worth, and for leaders to see which strategies are most effective.