Reels have emerged as a powerful tool for engaging audiences and achieving your marketing goals. To help you fully harness the potential of Reels, Instagram has introduced a suite of improved metrics that provide deeper insights into your content's performance.
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The impending shift to Google Analytics 4 (GA4) is upon us, and marketers are gearing up for this transition. While most are familiar with the basics of GA4, there are hidden treasures within this platform that can elevate your digital marketing game. In this article, we'll delve into three crucial metrics within GA4 that every marketer should embrace to supercharge their Google Ads campaigns.
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