Why Your PPC Click Volume Is Decreasing
PPC click volume is a critical metric for any advertiser. A decrease in click volume can mean fewer leads and sales, so it's important to understand why it's happening and take steps to fix the problem.
Here are four of the most common reasons why PPC click volume decreases:
Your quality score has dropped. Your quality score is a measure of the relevance and quality of your ads, landing pages, and keywords. If your quality score drops, your ads will be less likely to show up in search results, and your click volume will decrease.