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Digital Marketing & Social Media Advanced Practices Workshop

The Digital Marketing Masterclass helps people with good knowledge of Social Media and Digital Marketing, take their skills and knowledge to the next level.

The program focuses on advanced techniques and strategies, to allow participants to develop digital marketing strategies, manage and implement campaigns and analyze results.

Heavily focused on analysis of results throughout, the course will show how to build effective plans and optimize the return on investment (ROI) in terms of sales or engagement.

Facebook & Instagram Advanced Practices

  • Optimize the different types of the Ad objectives to reach the right people
  • Optimize the marketing budget and make the most of it
  • Track the performance of every post using Custom Conversions
  • Automate your ads; adjust the budget or turn them on or off automatically.
  • Optimize the target audiences | Tips and Tricks


  • Remarketing on Facebook, Instagram & Google
  • Target your own database, email or phone number on Facebook and Instagram
  • Target the website visitors through Facebook, Instagram & Google Ads
  • Target people who engaged with your page
  • Target people who engaged with your Instagram profile

Advanced Google AdWords:

  • Advanced Optimization of Campaigns
  • Competitors Analysis
  • Conversion Tracking

Google Analytics

  • Tracking the website conversions though the Analytics Goals
  • Advanced analysis
  • Exporting Reports


  • Working on Facebook Business Manager
  • Creating Ads using Google AdWords

Hands-on practices

Who should attend:

  • Digital Marketers who want to learn advanced skills to optimize their campaigns
  • Social Media Managers and Freelancers

Date: October 7, 9, 14, 16, 2019
Time: 6:30PM - 9:30PM

Location: Intoact Offices, 7th Floor, Le Mall Dbayeh Building, Dbayeh Highway 

Course Fees: $300.00* early bird price before September 26
Regular Price: $350*
*The fees includes coffee breaks, a certificate of completion from Intoact and a lot of soft materials and back up documents for your day to day tasks
*Special prices for groups 

To register, click on "Register Now" button below.

About the Trainer:

Elie Sarkis, Co-Founder of Intoact, is an Inbound Marketing & Google Certified professional with more than 7 years of experience in Communications & Digital Marketing. Mr. Sarkis, a TV Presenter and a dedicated entrepreneur with a Masters in International Commercial Negotiations, is currently heading the Digital Marketing department at Samsung CTC | AC Holding in Lebanon. His passion for communications and the digital world - along with his profound admiration of infinite evolution - shaped the basic building blocks to founding Intoact with the aim of incorporating a constructive change in his community.

Don't forget to bring your laptop so you can do live practices.


Other Programs:

Certified Digital Marketer CDM A-Z Training | September Weekday Program

Certified Digital Marketer CDM A-Z Training | September Weekend Program

SEO, SEM & Google Analytics Training

Adobe After Effects Training | Beginner Course

Adobe After Effects Training | Intermediate Course

LinkedIn Marketing Training | Morning Program

Facebook & Instagram Training | October Morning Porgam

Certified Digital Marketer CDM A-Z Training | October Weekday Program

Certified Digital Marketer CDM A-Z Training | October Weekend Program


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