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Business Starter Program

Business Starter Program

Picture of Instructor
Instructor

Elie Sarkis

Categories Short Courses – By Topic
Start Date:

Jan 05, 2026

$550.00 $590.00
  • Level
    Intermediate
  • Last Updated
    July 14, 2026

Course Information

  • Course Level: For Beginners
  • Start Date: Jan 05, 2026
  • End Date: Jan 15, 2026
  • Duration: 9 Modules

About The Course

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Supportive Materials (1)
Supportive Materials
Approved from KHDA
Approved from KHDA, the Knowledge and Human Development Authority in Dubai
Intoact International Certificate of Completion
Certificate of Completion from Intoact International
Live & Practical Sessions
Pre-Recorded Sessions
Project-Based Learning
Learn at your convenience

The Business Starter Course is a results-driven digital marketing course for business owners, beginners, and entrepreneurs who want to grow their brand online with confidence. Designed specifically for small business owners and startups, this course provides a clear, step-by-step system to build a strong online presence and generate consistent leads and sales.

If you’re a business owner who doesn’t know where to start with digital marketing, this course solves that problem by teaching proven small business marketing strategies that work in today’s competitive market. You’ll learn how to create a complete digital marketing strategy, develop a winning content marketing plan, and position your business to attract your ideal customers.

The course covers essential tools every entrepreneur and small business owner needs, including email marketing for businesses, marketing automation, and lead generation systems that help you save time while scaling. You’ll also master Meta Ads for business owners, including Facebook and Instagram advertising, to increase visibility, drive targeted traffic, and grow revenue.

By the end of the Business Starter Course, you’ll have practical knowledge in online marketing for small businesses, the confidence to run your own campaigns, and a repeatable system to grow your business digitally, without relying on guesswork or expensive agencies.

FAQ

Of course. After completing the program, you will receive a Certificate of Completion from Intoact International highlighting the course details including the hours and topics completed. You will also receive the Dubai Government Diploma from KHDA, the Knowledge and Human Development Authority in Dubai.

Yes, our courses are approved by the Knowledge and Human Development Authority in Dubai (KHDA). After completing the training, the certificate will be attested by KHDA. You can attach it to your profile and CV, and use it in your job applications and other related projects.

Definitely. This course is very practical, and considered one of the best digital marketing courses in the region. All the information are delivered in a guided way to be easily applied in your day to day tasks. You can also mention the program experience and present the Certificate when you apply for new job openings.

The demand for professional Social Media Marketers and Digital Marketers positions is very high. We cannot guarantee employment, but we always connect people attending our training courses with recruiters and companies in our network, whenever they have a new job.

About the Trainer

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elie-sarkis-digital-expert
Elie Sarkis
Digital Marketing Trainer and Consultant - Managing Partner
View Full Profile
Co-Founder and Managing Partner of Intoact International As the Co-Founder and Managing Partner of Intoact International, Elie leads a digital marketing training and consultancy firm on a mission to empower the marketers of tomorrow with the essential skills needed to thrive in the dynamic digital world. Elie's main goal is to provide practical, hands-on training programs in digital marketing in order to accelerate the worldwide digital transformation. These programs are carefully crafted to drive awareness, engagement, lead generation, and ultimately, increased sales. Elie is well-versed in a wide range of digital marketing areas, including online strategy, social media marketing (SMM), search engine optimization (SEO), e-commerce strategies, search engine marketing (SEM), email marketing, content strategy, influencer marketing, mobile marketing, inbound marketing, and more.
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  • Build a clear social media and digital marketing strategy aligned with your business goals
  • Understand modern inbound marketing and how it attracts customers without hard selling
  • Create targeted digital marketing plans for different customer segments and buyer personas
  • Plan and manage your marketing budget effectively across monthly, quarterly, and yearly timeframes
  • Use proven marketing strategy templates to streamline planning and execution

  • Understand the customer journey and sales funnel from awareness to conversion
  • Create and tailor content for different audiences and stages of the funnel
  • Clearly distinguish new digital marketing methods vs. traditional marketing approaches
  • Leverage AI tools for business content creation that speaks directly to your audience
  • Use advanced AI writing tools like ChatGPT, Bard, and others to scale content creation
  • Design, schedule and post content using easy online editors no technical skills needed
  • Stay up to date with content and social media trends to increase organic reach
  • Identify the best posting frequency and content formats for business growth
  • Stay organized and consistent with social media calendar templates for business owners

Part 1: Facebook Page Setup & Optimization for Business Owners
  • Set up and manage a professional Facebook Business Page that builds trust and credibility
  • Handle negative comments and reviews effectively using Page Moderation tools
  • Use the right Facebook content types and follow best practices to increase engagement
  • Optimize your Facebook Page and posts for better search visibility and rankings
  • Connect your Facebook Page with Instagram and WhatsApp Business for seamless communication
  • Use hashtags on Facebook strategically to expand organic reach
  • Create trackable links to measure content performance and ROI
  • Navigate and fully utilize the new Meta Business Suite for daily business management
  • Schedule posts easily across Facebook and Instagram to save time
  • Analyze Facebook insights and reports to make data-driven marketing decisions
  Part 2: Preparing Your Business for Facebook & Instagram Advertising
  • Understand the Meta Business Suite and Business Manager in detail
  • Set up Business Manager and Meta Suite correctly for your business
  • Learn how to use the settings dashboard and manage essential features
  • Understand the difference between Facebook for Business Ads vs. personal Ads Manager
  • Add Facebook Pages and create ad accounts for multiple businesses
  • Assign and manage business roles and permissions for team collaboration
  • Connect Facebook and Instagram to your website using the Meta Pixel
  • Set up payments, catalogs, and Facebook & Instagram Shops
  • Implement omnichannel marketing by connecting social media platforms with your website

Part 1: Creating High-Performing Ad Campaigns
  • Choose the right ad objectives based on your business goals
  • Understand how Meta ads work and how the algorithm delivers results
  • Structure ad campaigns and ad sets correctly for better performance
  • Define and optimize target audiences to reach high-intent customers
  • Learn industry-specific targeting strategies that convert
  • Master the do’s and don’ts of Facebook and Instagram advertising
  • Set the right ad budget to maximize ROI and avoid wasted spend
  • Explore different Facebook bidding strategies
  • Match the right creative and content to the right ad format for better results
Part 2: Advanced Ad Optimization & Scaling
  • Set up conversion tracking to accurately measure ad success
  • Monitor campaign performance from basic to advanced optimization levels
  • Understand key performance metrics and analytics for smarter decisions
  • Run remarketing campaigns using custom audiences and lookalike audiences
  • Target your existing email lists, customer databases, and phone numbers
  • Retarget website visitors and social media engagers on Facebook and Instagram

  • Build and optimize a professional Instagram business profile
  • Follow Instagram content best practices to boost visibility and engagement
  • Grow your Instagram account organically, without fake followers or likes
  • Use Instagram Stories and Highlights to showcase products, services, and offers
  • Cross-promote and repurpose content for maximum reach across platforms
  • Understand Instagram verification—how it works and why it matters for brands
  • Apply Instagram hashtag strategies to increase discoverability
  • Create high-performing Instagram Reels using best practices
  • Track growth using Instagram analytics and performance metrics
  • Launch effective Instagram marketing campaigns with measurable results
  • Use Instagram tools to easily create videos, reels, and stories
  • Learn how to choose the right influencers for your brand
  • Manage influencer collaborations and track influencer performance for ROI

  • Understand the basics of email marketing tools such as Elastic Email and Mailchimp
  • Create and design high-converting email templates for your business
  • Write effective marketing emails that engage customers and drive action
  • Build mobile-responsive email templates for better user experience
  • Apply practical email design best practices for professional branding
  • Schedule email campaigns in advance to stay consistent and save time

  • Grow a quality email list to increase leads, sales, and customer loyalty
  • Import and manage your business email contacts in Mailchimp and Elastic Email

  • Send email campaigns directly to your customer database
  • Create and deliver personalized and customized emails for better engagement
  • Design and send sales-driven, professional newsletters that support business goals

Read and interpret email marketing reports with confidence Analyze open rates, views, and click-through rates to optimize future campaigns

Benefits

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Direct Support From The Trainer
Get expert guidance from our trainer, Elie Sarkis, throughout the course. Engage on our learning platform, ask questions, and receive valuable feedback.
Flexible & Interactive Learning
Learn at your own pace with 24/7 access to course materials, live interactive sessions, and a mix of video lessons, practical exercises, and quizzes to enhance your learning experience.
Certificate Of Completion from the Knowledge and Human Development Authority In Dubai
Earn a certification accredited by the Knowledge and Human Development Authority in Dubai to strengthen your professional credentials and enhance your career opportunities.
$550.00 $590.00
$550.00 $590.00
  • Level
    Intermediate
  • Last Updated
    July 14, 2026

Course Information

  • Course Level: For Beginners
  • Start Date: Jan 05, 2026
  • End Date: Jan 15, 2026
  • Duration: 9 Modules

Course Info

  • For Beginners

Recommended For You

3000+
Students
10+
Supportive Materials
2+
Practices and Quizzes

Who is This Course For

Digital Marketing Beginners

Those starting out who want to learn core digital marketing strategies, content planning, and essential channels.

Entrepreneurs & Freelancers

Entrepreneurs handling their own marketing and freelancers building a full-service marketing skill set.

SME Marketing Team

Teams aiming to strengthen their strategy, improve content planning, and run effective paid ads and email campaigns.

After Completing the Program, You Will Be Able To

  • Build a complete digital marketing strategy tailored for small businesses
  • Create a content marketing plan that attracts and converts your ideal customers
  • Set up lead generation systems to capture and nurture prospects
  • Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram) to drive targeted traffic and sales

at the end of the program you will benefit from the following

  • KHDA-Attested Certificate from the Knowledge and Human Development Authority in Dubai
  • Certificate of Completion from Intoact International
  • A clear, repeatable digital marketing system designed for small business growth
  • Practical experience running your own marketing campaigns with confidence

Recommended For You

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