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Digital Marketing For Agencies

Digital Marketing For Agencies

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Instructor

Elie Sarkis

Categories Courses Per Business
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Course Information

  • Course Level: Beginner

About The Course

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Live & Practical Sessions (1)
Live & Practical Sessions
Supportive Materials (2)
Supportive Materials
Intoact International Certificate of Completion (2)
Certificate of Completion from Intoact

Marketing agencies are the key drivers behind successful digital strategies for businesses across industries. At Intoact International, our comprehensive and practical digital marketing training program is designed to empower marketing agencies with the latest tools, techniques, and insights to deliver exceptional results for their clients.

This course provides digital agencies with in-depth knowledge and hands-on experience in core digital marketing areas, including Social Media Marketing, SEO, SEM, Content Strategy, Email Marketing, eCommerce, and Analytics. The goal is to help your agency provide innovative, data-driven solutions that drive growth for your clients.

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About the Trainer

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elie-sarkis-digital-expert
Elie Sarkis
Digital Marketing Trainer and Consultant - Managing Partner
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Co-Founder and Managing Partner of Intoact International As the Co-Founder and Managing Partner of Intoact International, Elie leads a digital marketing training and consultancy firm on a mission to empower the marketers of tomorrow with the essential skills needed to thrive in the dynamic digital world. Elie's main goal is to provide practical, hands-on training programs in digital marketing in order to accelerate the worldwide digital transformation. These programs are carefully crafted to drive awareness, engagement, lead generation, and ultimately, increased sales. Elie is well-versed in a wide range of digital marketing areas, including online strategy, social media marketing (SMM), search engine optimization (SEO), e-commerce strategies, search engine marketing (SEM), email marketing, content strategy, influencer marketing, mobile marketing, inbound marketing, and more.
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Digital Marketing Strategy for Agencies

  • Learn how to create comprehensive digital marketing strategies tailored to client goals.
  • Develop multi-channel marketing campaigns that integrate SEO, SEM, content, and social media.
  • Set measurable KPIs and track progress to ensure campaign success.

Social Media Marketing for Agencies

  • Master the art of selecting the right social media platforms based on client needs.
  • Develop engaging content and strategies to increase brand awareness and drive traffic.
  • Run paid social media campaigns and optimize them for maximum ROI.
  • Build and manage online communities to engage with target audiences.

Facebook for Marketing Agencies

  • Facebook Pages – The essentials
  • Page Moderation - Manage negative posts and reviews
  • Facebook Content Types & Best Practices that suit the F&B sector
  • Optimize the page and its content for the search ranking
  • Content the Facebook Page to Instagram & WhatsApp Business
  • Facebook hashtags best practices
  • Creating tracking links for the content
  • Creator Studio vs. The New Meta SuiteFacebook & Instagram scheduling
  • Insights, analytics & reporting
Facebook Business Manager | The New Meta Suite
  • Facebook for Business – Deep knowledge and Importance of the Meta Suite & Business Manager
  • Business Manager & Meta Suite Setup - Business Settings
  • Understanding the dashboard
  • Facebook for Business vs. Personal Ads Manager
  • Adding the pages & Creating Ad Accounts
  • Managing the Business roles
  • Connecting Facebook with the Website - Facebook Pixel
  • Payments setup
  • Creating Catalogs & Shops
  • Omnichannel marketing - Connecting Socials with website
Facebook & Instagram Ads - All the way to advanced targeting
  • Ads objectives
  • Understanding how ads work for F&B sector
  • Ad campaigns and Ad sets structure
  • Optimize the target audience to reach the right people
  • Facebook Bidding types
  • Setting up Conversions
  • Monitor the performance of a promotion - Basic to Advanced
  • Performance & Analytics Metrics
  • Remarketing on Facebook & Instagram - custom audiences & lookalikes
  • Target your own database, emails, or phone numbers
  • Target the website visitors on Facebook and the people who engaged with your pages.

Instagram for Marketing Agencies

  • Build a professional Instagram profile for F&B
  • Instagram content best practices
  • Grow your account without buying fake likes
  • Stories & highlights tailored for F&B
  • Cross-promoting the content & repurposing
  • Instagram verification
  • Instagram Hashtags best practices
  • Reels best practices
  • Instagram Analytics & Metrics
  • Create effective Instagram campaigns and success stories
  • Instagram Tools - creating videos, reels and stories easily

Search Engine Optimization (SEO)

  • Search Marketing: Organic, Local, and Paid Search
  • How Search Engines work
  • Keywords research
  • Content Development & Keyword strategy
  • Create a Google-friendly content
  • Site Structure
  • META Titles & Descriptions - Strategy & Structure
  • Headings & Sub-Heading
  • Domain Name & URL Structure
  • Website Navigation & Internal Links
  • Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications
  • SEO tools and reporting
  • Website audit and analysis

Google AdWords

AdWords Account Setup & Campaign Management
  • AdWords account setup
  • Content Structuring
  • Campaigns, Ad Groups, and Ads
  • Organizing Ad Groups
  • Setting up your Google Ads campaigns
  • Search, Display, Shopping, Apps and YouTube adsKeywords types and best ways to optimize the ads
  • Different targeting of Display, Shopping, and Video campaigns
  • Linking AdWords to Google Analytics, YouTube, and the Website.
Advanced Tracking & Analytics
  • Understanding Quality Score
  • Setup the Conversions
  • Track the return of the campaigns
  • Remarketing on Google and all over the Web.
  • Hands-on practice on various ad campaigns

Google Analytics

  • Setting up the platform to analyze the website traffic
  • Understanding the Analytics Dashboard
  • Analytics Metrics & Bounce Rate
  • Audience Insights
  • Acquisition & Channels - Where visitors came from
  • Calculate the ROI of every traffic source
  • Analytics Reporting – Decision making
  • Behavior and Website pages analytics
  • Setting up Goals & Conversions
  • E-Commerce Analytics & Revenue Tracking
  • Exclude the internal traffic (employees and workers) from the Analytics
  • Measuring your Site’s ROI (Return on Investment) - Conversions Tracking

Industry Newsletters - Email Marketing

  • The basics of the Email Marketing tools
  • Create and design successful email design templates
  • Email design guidance
  • Growing your email list to increase revenue potential
  • Import your email contacts to MailChimp or Elastic Email
  • Sending email campaigns to your own database
  • Sending customized emails
  • Schedule Email campaigns
  • Sending sales driven and professional newsletters
  • Read and analyze the email reports
  • Analyze the open rate, views, and clicks

eCommerce Marketing for Agencies

  • Create digital marketing strategies to drive traffic and sales for eCommerce clients.
  • Optimize product pages with SEO and compelling descriptions to increase conversions.
  • Use remarketing and targeted emails to reduce cart abandonment.
  • Implement upselling and cross-selling techniques to boost revenue.

Benefits

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After Completing the course you will be able to
  • Create high-impact digital marketing strategies tailored to diverse business needs, from eCommerce to B2B.
  • Master social media strategies that help your clients grow their presence and engage effectively with their target audience.
  • Execute SEO and SEM campaigns to increase organic and paid search performance, ensuring long-term growth for your clients.
  • Build and optimize content marketing strategies that generate leads and boost conversion rates.
  • Develop successful email marketing campaigns that resonate with different customer segments.
  • Understand eCommerce marketing fundamentals to build high-converting online stores and sales funnels.
  • Leverage Google Analytics and other tools to track, measure, and optimize campaign performance.
At the end of the training
  • Be equipped with advanced digital marketing skills to effectively manage and grow client campaigns.
  • Have the knowledge to implement strategies that will directly impact your clients' ROI and business growth.
  • Be able to integrate cutting-edge tools and technologies into your agency's digital marketing offerings.
 
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Course Information

  • Course Level: Beginner

Course Info

  • Beginner

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