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Digital Marketing for F&B & Hotels

Digital Marketing for F&B & Hotels

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Instructor

Elie Sarkis

Categories Courses Per Business
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Course Information

  • Course Level: Beginner

About The Course

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Live & Practical Sessions (1)
Live & Practical Sessions
Supportive Materials (2)
Supportive Materials
Intoact International Certificate of Completion (2)
Certificate of Completion from Intoact

Did you know that 15-20% of the F&B and Hotels revenue comes from social media platforms?
Our practical hands-on Digital Marketing training program for F&B and Hotels covers everything related to Digital Marketing that any restaurant or hotel must follow to increase its sales; in this case, we are talking about food orders and room reservations.

Some of the most searched and trending terms are food, restaurants, order online, delivery, 5- star hotels, hotel deals, hotel booking, and many more… In this program, we will be providing Strategies to implement on Social Media (Content Strategy & Advertising), SEO (Search Engine Optimization), SEM (Google Ads & PPC), Email Marketing, eCommerce, and Google Analytics. So if you haven’t already, now is the time to boost your digital marketing plan and ensure your strategy is ahead of the curve.

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About the Trainer

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elie-sarkis-digital-expert
Elie Sarkis
Digital Marketing Trainer and Consultant - Managing Partner
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Co-Founder and Managing Partner of Intoact International As the Co-Founder and Managing Partner of Intoact International, Elie leads a digital marketing training and consultancy firm on a mission to empower the marketers of tomorrow with the essential skills needed to thrive in the dynamic digital world. Elie's main goal is to provide practical, hands-on training programs in digital marketing in order to accelerate the worldwide digital transformation. These programs are carefully crafted to drive awareness, engagement, lead generation, and ultimately, increased sales. Elie is well-versed in a wide range of digital marketing areas, including online strategy, social media marketing (SMM), search engine optimization (SEO), e-commerce strategies, search engine marketing (SEM), email marketing, content strategy, influencer marketing, mobile marketing, inbound marketing, and more.
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  • Create a social media & digital marketing strategy for the restaurant or Hotel
  • Writing a Digital Marketing plan
  • Budget planning for a monthly, quarterly and yearly plan
  • Content calendar strategy and implementation
  • Make good use of professional templates and tools to write proposals and plans

  • Content Marketing strategy
  • Content Marketing vs. Traditional Marketing
  • SEO Content Marketing Concept
  • Content creation tools
  • Posting strategy
  • Content Scheduling
  • Frequency and types of posts
  • Community management and digital communication
  • Create designs and posts without design or Photoshop skills using online design editors
  • Social Media Calendar Templates

  • Facebook Pages – The essentials
  • Page Moderation - Manage negative posts and reviews
  • Facebook Content Types & Best Practices that suit the F&B sector
  • Optimize the page and its content for the search ranking
  • Content the Facebook Page to Instagram & WhatsApp Business
  • Facebook hashtags best practices
  • Creating tracking links for the content
  • Creator Studio vs. The New Meta SuiteFacebook & Instagram scheduling
  • Insights, analytics & reporting
Facebook Business Manager | The New Meta Suite
  • Facebook for Business – Deep knowledge and Importance of the Meta Suite & Business Manager
  • Business Manager & Meta Suite Setup - Business Settings
  • Understanding the dashboard
  • Facebook for Business vs. Personal Ads Manager
  • Adding the pages & Creating Ad Accounts
  • Managing the Business roles
  • Connecting Facebook with the Website - Facebook Pixel
  • Payments setup
  • Creating Catalogs & Shops
  • Omnichannel marketing - Connecting Socials with website
Facebook & Instagram Ads - All the way to advanced targeting
  • Ads objectives
  • Understanding how ads work for F&B sector
  • Ad campaigns and Ad sets structure
  • Optimize the target audience to reach the right people
  • Facebook Bidding types
  • Setting up Conversions
  • Monitor the performance of a promotion - Basic to Advanced
  • Performance & Analytics Metrics
  • Remarketing on Facebook & Instagram - custom audiences & lookalikes
  • Target your own database, emails, or phone numbers
  • Target the website visitors on Facebook and the people who engaged with your pages.

  • Build a professional Instagram profile for F&B
  • Instagram content best practices
  • Grow your account without buying fake likes
  • Stories & highlights tailored for F&B
  • Cross-promoting the content & repurposing
  • Instagram verification
  • Instagram Hashtags best practices
  • Reels best practices
  • Instagram Analytics & Metrics
  • Create effective Instagram campaigns and success stories
  • Instagram Tools - creating videos, reels and stories easily

  • Search Marketing: Organic, Local, and Paid Search
  • How Search Engines work
  • Keywords research
  • Content Development & Keyword strategy
  • Create a Google-friendly content
  • Site Structure
  • META Titles & Descriptions - Strategy & Structure
  • Headings & Sub-Heading
  • Domain Name & URL Structure
  • Website Navigation & Internal Links
  • Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications
  • SEO tools and reporting
  • Website audit and analysis

AdWords Account Setup & Campaign Management
  • AdWords account setup
  • Content Structuring
  • Campaigns, Ad Groups, and Ads
  • Organizing Ad Groups
  • Setting up your Google Ads campaigns
  • Search, Display, Shopping, Apps and YouTube adsKeywords types and best ways to optimize the ads
  • Different targeting of Display, Shopping, and Video campaigns
  • Linking AdWords to Google Analytics, YouTube, and the Website.
Advanced Tracking & Analytics
  • Understanding Quality Score
  • Setup the Conversions
  • Track the return of the campaigns
  • Remarketing on Google and all over the Web.
  • Hands-on practice on various ad campaigns

  • Setting up the platform to analyze the website traffic
  • Understanding the Analytics Dashboard
  • Analytics Metrics & Bounce Rate
  • Audience Insights
  • Acquisition & Channels - Where visitors came from
  • Calculate the ROI of every traffic source
  • Analytics Reporting – Decision making
  • Behavior and Website pages analytics
  • Setting up Goals & Conversions
  • E-Commerce Analytics & Revenue Tracking
  • Exclude the internal traffic (employees and workers) from the Analytics
  • Measuring your Site’s ROI (Return on Investment) - Conversions Tracking

  • The basics of the Email Marketing tools
  • Create and design successful email design templates
  • Email design guidance
  • Growing your email list to increase revenue potential
  • Import your email contacts to MailChimp or Elastic Email
  • Sending email campaigns to your own database
  • Sending customized emails
  • Schedule Email campaigns
  • Sending sales driven and professional newsletters
  • Read and analyze the email reports
  • Analyze the open rate, views, and clicks

Benefits

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Course Information

  • Course Level: Beginner

Course Info

  • Beginner

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