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Digital Marketing for Insurance

Digital Marketing for Insurance

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Instructor

Elie Sarkis

Categories Courses Per Business
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Course Information

  • Course Level: Beginner

About The Course

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Live & Practical Sessions (1)
Live & Practical Sessions
Supportive Materials (2)
Supportive Materials
Intoact International Certificate of Completion (2)
Certificate of Completion from Intoact

All insurance agencies must have an online presence these days especially if they want to grow their business.
If the goal is to drive website traffic through social media channels, collect leads, increase sales and attract people interested in insurance products, the best way is to invest in Digital Marketing. Providing unique e-insurance services such as online insurance quotes and purchase of policies online might be a great way to expand the Insurance business.

Our practical hands-on Digital Marketing for Insurance training program covers all the digital activities from the Digital Marketing Strategy to the Advertising on the social media platforms, SEO, Google Ads (SEM), and Email Marketing in order to collect effective leads, and convert them into lifetime buyers within few clicks.

FAQ

About the Trainer

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elie-sarkis-digital-expert
Elie Sarkis
Digital Marketing Trainer and Consultant - Managing Partner
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Co-Founder and Managing Partner of Intoact International As the Co-Founder and Managing Partner of Intoact International, Elie leads a digital marketing training and consultancy firm on a mission to empower the marketers of tomorrow with the essential skills needed to thrive in the dynamic digital world. Elie's main goal is to provide practical, hands-on training programs in digital marketing in order to accelerate the worldwide digital transformation. These programs are carefully crafted to drive awareness, engagement, lead generation, and ultimately, increased sales. Elie is well-versed in a wide range of digital marketing areas, including online strategy, social media marketing (SMM), search engine optimization (SEO), e-commerce strategies, search engine marketing (SEM), email marketing, content strategy, influencer marketing, mobile marketing, inbound marketing, and more.

Topics Covered

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  • Create a social media & digital marketing strategy
  • Writing a Digital Marketing plan
  • Budget planning for a monthly, quarterly and yearly plan
  • Content calendar strategy and implementation
  • Make good use of professional templates and tools to write proposals and plan

  • Content Marketing strategy
  • Content Marketing vs. Traditional Marketing
  • SEO Content Marketing Concept
  • Content creation tools
  • Posting strategy
  • Content Scheduling
  • Frequency and types of posts
  • Community management and digital communication
  • Create designs and posts without design or Photoshop skills using online design editors
  • Social Media Calendar Templates

  • Facebook Pages – The essentials
  • Page Moderation - Manage negative posts and reviews
  • Facebook Content Types & Best Practices that suite Insurance Companies
  • Optimize the page and its content related to Insurance for the search ranking
  • Content the Facebook Page to Instagram & WhatsApp Business
  • Facebook hashtags best practices
  • Creating tracking links for the content
  • Creator Studio vs. The New Meta Suite
  • Facebook & Instagram scheduling
  • Insights, analytics & reportingFacebook Business Manager | The New Meta Suite
  • Facebook for Business – Deep knowledge and Importance of the Meta Suite & Business Manager
  • Business Manager & Meta Suite Setup - Business Settings
  • Understanding the dashboard
  • Facebook for Business vs. Personal Ads Manager
  • Adding the pages & Creating Ad Accounts
  • Managing the Business roles
  • Connecting Facebook with the Website - Facebook Pixel
  • Payments setup
  • Creating Catalogs & Shops
  • Omnichannel marketing - Connecting Socials with websiteFacebook & Instagram Ads - All the way to advanced targeting
  • Ads objectives
  • Understand how ads work for Insurance Companies
  • Ad campaigns and Ad sets structure
  • Optimize the target audience to reach the right people
  • Facebook Bidding types
  • Setting up Conversions
  • Monitor the performance of a promotion - Basic to Advanced
  • Performance & Analytics Metrics
  • Remarketing on Facebook & Instagram - custom audiences & lookalikes
  • Target your own database, emails, or phone numbers
  • Target the website visitors on Facebook and the people who engaged with your pages.

  • Build a professional Instagram profile
  • Instagram content best practices
  • Grow your account without buying fake likes
  • Stories & highlights tailored for Insurance
  • Cross-promoting the content & repurposing
  • Instagram verification
  • Instagram Hashtags best practices
  • Reels best practices
  • Instagram Analytics & Metrics
  • Create effective Instagram campaigns and success stories
  • Instagram Tools - creating videos, reels and stories easily
  • How to choose the best influencer
  • How to deal with influencers and track performance

LinkedIn Personal Profile Optimization
  • LinkedIn personal account vs. LinkedIn company pages
  • Build a solid LinkedIn profile
  • Optimize your LinkedIn profile for the search engines
LinkedIn Business Pages
  • Create a professional LinkedIn company page
  • LinkedIn content strategy & best practices
  • Optimize the content for the SEO to increase visibility on the search results
  • Tips & Tools including the best time to post online and analytics
  • Top LinkedIn mistakes to avoid
  • B2C Marketing Strategies on LinkedIn related for Insurance
  • LinkedIn advertising - Create effective ads to generate leads and conversions
  • LinkedIn Ad targeting details (target by job title, company, education ...)
  • Personalized ad messages on LinkedIn
  • Improve business exposure in LinkedIn to increase revenue potential for the business

  • How search engines work
  • Keyword research strategy & tips
  • How to improve the ranking of the website on the search engines
  • Create an SEO-friendly website using keywords related to Insurance
  • SEO tools
  • Case studies and hands-on practices

AdWords Account Setup & Campaign Management
  • AdWords account setup
  • Content Structuring
  • Campaigns, Ad Groups, and Ads
  • Organizing Ad Groups
  • Setting up your Google Ads campaigns
  • Search, Display, Shopping, Apps and YouTube ads
  • Keywords types and best ways to optimize the ads
  • Different targeting of Display, Shopping, and Video campaigns
  • Linking AdWords to Google Analytics, YouTube, and the Website.
Advanced Tracking & Analytics
  • Understanding Quality Score
  • Setup the Conversions
  • Track the return of the campaigns
  • Remarketing on Google and all over the Web.
  • Hands-on practice on various ad campaigns

  • Setting up the platform to analyze the website traffic
  • Understanding the Analytics Dashboard
  • Analytics Metrics & Bounce Rate
  • Audience Insights
  • Acquisition & Channels - Where visitors came from
  • Calculate the ROI of every traffic source
  • Analytics Reporting – Decision making
  • Behavior and Website pages analytics
  • Setting up Goals & Conversions
  • E-Commerce Analytics & Revenue Tracking
  • Exclude the internal traffic (employees and workers) from the Analytics
  • Measuring your Site’s ROI (Return on Investment) - Conversions Tracking

  • The basics of the Email Marketing tools
  • Create and design successful email design templates
  • Email design guidance
  • Growing your email list to increase revenue potential
  • Import your email contacts to MailChimp or Elastic Email
  • Sending email campaigns to your own database
  • Sending customized emails
  • Schedule Email campaigns
  • Sending sales driven and professional newsletters
  • Read and analyze the email reports
  • Analyze the open rate, views, and clicks

Benefits

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After Completing the course you will be able to
  • Implement effective campaigns for the Insurance.
  • Improve the online presence on social platforms.
  • Monitor and Analyze results for future improvements.
  • Manage the SEO (Search Engine Optimization) campaigns to get more sales and leads.
  • Develop effective social media ads that target the right audience.
  • Create Google AdWords campaigns (Text, Display, Video).
At the end of the training
  • Top scheduling social media and digital tools
  • Free stock photos websites
  • Viral Marketing case studies
  • Successful Social Media campaigns
  • Social Media Ads e-books
  • Google Adwords supportive materials
  • Content creation materials & tools
  • Useful online tools & templates
  • SEO keyword research & structure
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Course Information

  • Course Level: Beginner

Course Info

  • Beginner

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