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Digital Marketing for Luxury Brands

Digital Marketing for Luxury Brands

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Instructor

Elie Sarkis

Categories Courses Per Business
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Course Information

  • Course Level: Beginner

About The Course

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Live & Practical Sessions (1)
Live & Practical Sessions
Supportive Materials (2)
Supportive Materials
Intoact International Certificate of Completion (2)
Certificate of Completion from Intoact

Social media has become an essential channel for luxury brands as they are all spending large budgets towards Digital Marketing to target social networks in the pursuit of potential shoppers such as Louis Vuitton, Christian Dior, Ferrari, Porsche, Gucci, Prada, and many more luxury brands in different industries.
Our practical hands-on Digital Marketing training program for Luxury Brands covers everything related to the Digital Marketing Strategy, Social Media Marketing (Content Strategy & Advertising), SEO (Search Engine Optimization), SEM (Google Ads & PPC), Email Marketing, eCommerce, and Google Analytics, specifically tailored for the luxurious world.

We will go through how can Luxury Brands embrace social media by using the right channels, strategies, and techniques. The course will also cover the eCommerce and online store structure and performance; and the essentials of creating a winning and professional online store for luxury products.

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About the Trainer

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elie-sarkis-digital-expert
Elie Sarkis
Digital Marketing Trainer and Consultant - Managing Partner
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Co-Founder and Managing Partner of Intoact International As the Co-Founder and Managing Partner of Intoact International, Elie leads a digital marketing training and consultancy firm on a mission to empower the marketers of tomorrow with the essential skills needed to thrive in the dynamic digital world. Elie's main goal is to provide practical, hands-on training programs in digital marketing in order to accelerate the worldwide digital transformation. These programs are carefully crafted to drive awareness, engagement, lead generation, and ultimately, increased sales. Elie is well-versed in a wide range of digital marketing areas, including online strategy, social media marketing (SMM), search engine optimization (SEO), e-commerce strategies, search engine marketing (SEM), email marketing, content strategy, influencer marketing, mobile marketing, inbound marketing, and more.
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  • Create a social media & digital marketing strategy
  • Writing a Digital Marketing plan
  • Budget planning for a monthly, quarterly and yearly plan
  • Content calendar strategy and implementation
  • Make good use of professional templates and tools to write proposals and plans

  • Content Marketing strategy that raise awareness
  • Content Marketing vs. Traditional Marketing
  • SEO Content Marketing Concept
  • Content creation tools
  • Posting strategy
  • Content Scheduling
  • Frequency and types of posts
  • Community management and digital communication
  • Create designs and posts without design or Photoshop skills using online design editors
  • Social Media Calendar Templates

  • Facebook Pages – The essentials
  • Page Moderation - Manage negative posts and reviews
  • Facebook Content Types & Best Practices that suit NGOs
  • Optimize the page and its content while using keywords related to NGOs for the search ranking
  • Content the Facebook Page to Instagram & WhatsApp Business
  • Facebook hashtags best practices
  • Creating tracking links for the content
  • Creator Studio vs. The New Meta Suite
  • Facebook & Instagram scheduling
  • Insights, analytics & reporting
Facebook Business Manager | The New Meta Suite
  • Facebook for Business – Deep knowledge and Importance of the Meta Suite & Business Manager
  • Business Manager & Meta Suite Setup - Business Settings
  • Understanding the dashboard
  • Facebook for Business vs. Personal Ads Manager
  • Adding the pages & Creating Ad Accounts
  • Managing the Business roles
  • Connecting Facebook with the Website - Facebook Pixel
  • Payments setup
  • Creating Catalogs & Shops
  • Omnichannel marketing - Connecting Socials with website
  • Facebook & Instagram Ads - All the way to advanced targeting
Ads objectives
  • Understand how ads work for NGOs
  • Ad campaigns and Ad sets structure
  • Optimize the target audience to reach the right people
  • Facebook Bidding types
  • Setting up Conversions
  • Monitor the performance of a promotion - Basic to Advanced
  • Performance & Analytics Metrics
  • Remarketing on Facebook & Instagram - custom audiences & lookalikes
  • Target your own database, emails, or phone numbers
  • Target the website visitors on Facebook and the people who engaged with your pages.

  • Build a professional Instagram profile
  • Instagram content best practices
  • Grow your account without buying fake likes
  • Stories & highlights tailored for the Luxury Brands
  • Cross-promoting the content & repurposing
  • Instagram verification
  • Instagram Hashtags best practices
  • Reels best practices
  • Instagram Analytics & Metrics
  • Create effective Instagram campaigns and success stories
  • Instagram Tools - creating videos, reels and stories easily
  • How to choose the best influencer
  • How to deal with influencers and track performance

LinkedIn Personal Profile Optimization
  • LinkedIn personal account vs. LinkedIn company pages
  • Build a solid LinkedIn profile
  • Optimize your LinkedIn profile for the search engines
  • LinkedIn Business Pages
Create a professional LinkedIn company page
  • LinkedIn content strategy & best practices
  • Optimize the content for the SEO to increase visibility on the search results
  • Tips & Tools including the best time to post online and analytics
  • Top LinkedIn mistakes to avoid
  • B2C Marketing Strategies on LinkedIn related to Luxury Lifestyle
  • LinkedIn advertising - Create effective ads to generate leads and conversions
  • LinkedIn Ad targeting details (target by job title, company, education ...)
  • Personalized ad messages on LinkedIn
  • Improve business exposure in LinkedIn to increase revenue potential for the business

  • Creating Your Own YouTube Channel
  • An introduction to YouTube policies & guidelines
  • How to optimize YouTube channels and videos for the search engine
  • How to run YouTube monetization and earn money
  • Engage users by adding different elements to the video (Cards, End-Screens, etc.)
  • Divide Youtube videos into chapters.
  • Marketing & Ads to get more views
  • Advanced tips and tricks to improve your YouTube Channel
  • B2B & B2C Marketing Strategies on YouTube
  • Highlights on creating effective YouTube ads from Google Ads
  • Improve business exposure on YouTube

E-Commerce Strategy and Structure
  • E-Commerce Building Blocks
  • The basic elements of an e-commerce business
  • Setting goals & Creating a business plan
  • Choosing a revenue model
  • Domain names, site structures, and top-level pages.
  • Covering navigation tools, product pages, shopping carts, and the checkout process.
  • Quality content and responsive site design
  • Engage users, drive site traffic, and build your business
  • Software Options & Solutions
  • Creating an engaging User Experience
  • E-Commerce Analytics
  • Supporting your E-Commerce Business - Marketing the website
Building your Online Store on Shopify
  • Understand the Shopify eCommerce platform
  • Set up a beautiful and successful Shopify website easily
  • Link Shopify to the domain name
  • Create pages and sections
  • Setup collections and add your products and their variants (color, size, etc.)
  • Write effective SEO content
  • Add additional features through the Shopify app marketplace
  • How to integrate with payment gateways
  • Integrate the website with email marketing tools for automated email campaigns
  • Create marketing campaigns directly from Shopify
  • Shopify reports and analytics for ongoing optimization

  • Search Marketing: Organic, Local, and Paid Search
  • How Search Engines work
  • Keywords research
  • Content Development & Keyword strategy
  • Create a Google-friendly content
  • Site Structure
  • META Titles & Descriptions - Strategy & Structure
  • Headings & Sub-Heading
  • Domain Name & URL Structure
  • Website Navigation & Internal Links
  • Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications
  • SEO tools and reporting
  • Website audit and analysis

AdWords Account Setup & Campaign Management
  • AdWords account setup
  • Content Structuring
  • Campaigns, Ad Groups, and Ads
  • Organizing Ad Groups
  • Setting up your Google Ads campaigns
  • Search, Display, Shopping, Apps and YouTube ads
  • Keywords types and best ways to optimize the ads
  • Different targeting of Display, Shopping, and Video campaigns
  • Linking AdWords to Google Analytics, YouTube, and the Website.
Advanced Tracking & Analytics
  • Understanding Quality Score
  • Setup the Conversions
  • Track the return of the campaigns
  • Remarketing on Google and all over the Web.
  • Hands-on practice on various ad campaigns

  • Setting up the platform to analyze the website traffic
  • Understanding the Analytics Dashboard
  • Analytics Metrics & Bounce Rate
  • Audience Insights
  • Acquisition & Channels - Where visitors came from
  • Calculate the ROI of every traffic source
  • Analytics Reporting – Decision making
  • Behavior and Website pages analytics
  • Setting up Goals & Conversions
  • E-Commerce Analytics & Revenue Tracking
  • Exclude the internal traffic (employees and workers) from the Analytics
  • Measuring your Site’s ROI (Return on Investment) - Conversions Tracking

  • The basics of the Email Marketing tools
  • Create and design successful email design templates
  • Email design guidance
  • Growing your email list to increase revenue potential
  • Import your email contacts to MailChimp or Elastic Email
  • Sending email campaigns to your own database
  • Sending customized emails
  • Schedule Email campaigns
  • Sending sales driven and professional newsletters
  • Read and analyze the email reports
  • Analyze the open rate, views, and clicks

Benefits

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After completing the training you will be able to
  • Create a professional social media and digital marketing strategy for luxury brands.
  • Maintain an effective digital presence on social platforms.
  • Develop successful digital marketing campaigns followed by consistent monitoring and analysis.
  • Manage the SEO (Search Engine Optimization) campaigns to get more sales on the website.
  • Develop effective social media ads that target the right audience.
  • Create Google AdWords campaigns (Text, Display, Video, Shopping, and Apps).
  • Do the analytics needed to maintain a good and professional digital presence for the famous brand.
At the end of the training
  • A Certificate of Completion from Intoact International
  • Social media and digital marketing tools
  • Backup & Supportive Materials
  • Free stock photos websites
  • Viral Marketing case studies
  • Content creation materials & tools
  • Useful online tools & templates
Submit Request

Course Information

  • Course Level: Beginner

Course Info

  • Beginner

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