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Digital Marketing for Service Companies

Digital Marketing for Service Companies

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Instructor

Elie Sarkis

Categories Courses Per Business
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Course Information

  • Course Level: Beginner

About The Course

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Live & Practical Sessions (1)
Live & Practical Sessions
Supportive Materials (2)
Supportive Materials
Intoact International Certificate of Completion (2)
Certificate of Completion from Intoact

By providing services, a service company generates money; and by promoting its service online, it raises awareness and credibility to the digital community, generating the most online traffic, and therefore customers!
A practical hands-on Digital Marketing training program for Service Companies, cover all thedigital activities that should be implemented to get effective leads and get higher conversions such as Digital Marketing Strategy, Advertising on Facebook, Instagram & LinkedIn, SEO, Google Ads (SEM), Email Marketing & more tips & tricks in Digital Marketing to collect potential leads, optimize the website and increase its visibility on Google.

This training provides the company with key elements of building successful Digital Marketing campaigns to get higher results in a short time; it also highlights different case studies and introduces the core techniques in digital marketing, helping all the service companies establish a digital presence like no other.

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About the Trainer

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elie-sarkis-digital-expert
Elie Sarkis
Digital Marketing Trainer and Consultant - Managing Partner
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Co-Founder and Managing Partner of Intoact International As the Co-Founder and Managing Partner of Intoact International, Elie leads a digital marketing training and consultancy firm on a mission to empower the marketers of tomorrow with the essential skills needed to thrive in the dynamic digital world. Elie's main goal is to provide practical, hands-on training programs in digital marketing in order to accelerate the worldwide digital transformation. These programs are carefully crafted to drive awareness, engagement, lead generation, and ultimately, increased sales. Elie is well-versed in a wide range of digital marketing areas, including online strategy, social media marketing (SMM), search engine optimization (SEO), e-commerce strategies, search engine marketing (SEM), email marketing, content strategy, influencer marketing, mobile marketing, inbound marketing, and more.
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Digital Marketing Strategy for Service Companies

  • Create a social media & digital marketing strategy for service companies
  • Writing a Digital Marketing plan
  • Budget planning for a monthly, quarterly and yearly plan
  • Content calendar strategy and implementation
  • Make good use of professional templates and tools to write proposals and plans

A Guide to Content Marketing for Service Companies

  • Content Marketing strategy
  • Content Marketing vs. Traditional Marketing
  • SEO Content Marketing Concept
  • Content creation tools
  • Posting strategy
  • Content Scheduling
  • Frequency and types of posts
  • Community management and digital communication
  • Create designs and posts without design or Photoshop skills using online design editors
  • Social Media Calendar Templates

Facebook for the Service Sector

  • Facebook Pages – The essentials
  • Page Moderation - Manage negative posts and reviews
  • Facebook Content Types & Best Practices that suit the F&B sector
  • Optimize the page and its content for the search ranking
  • Content the Facebook Page to Instagram & WhatsApp Business
  • Facebook hashtags best practices
  • Creating tracking links for the content
  • Creator Studio vs. The New Meta SuiteFacebook & Instagram scheduling
  • Insights, analytics & reporting
Facebook Business Manager | The New Meta Suite
  • Facebook for Business – Deep knowledge and Importance of the Meta Suite & Business Manager
  • Business Manager & Meta Suite Setup - Business Settings
  • Understanding the dashboard
  • Facebook for Business vs. Personal Ads Manager
  • Adding the pages & Creating Ad Accounts
  • Managing the Business roles
  • Connecting Facebook with the Website - Facebook Pixel
  • Payments setup
  • Creating Catalogs & Shops
  • Omnichannel marketing - Connecting Socials with website
Facebook & Instagram Ads - All the way to advanced targeting
  • Ads objectives
  • Understanding how ads work for F&B sector
  • Ad campaigns and Ad sets structure
  • Optimize the target audience to reach the right people
  • Facebook Bidding types
  • Setting up Conversions
  • Monitor the performance of a promotion - Basic to Advanced
  • Performance & Analytics Metrics
  • Remarketing on Facebook & Instagram - custom audiences & lookalikes
  • Target your own database, emails, or phone numbers
  • Target the website visitors on Facebook and the people who engaged with your pages.

Instagram for Service Companies

  • Build a professional Instagram profile for F&B
  • Instagram content best practices
  • Grow your account without buying fake likes
  • Stories & highlights tailored for F&B
  • Cross-promoting the content & repurposing
  • Instagram verification
  • Instagram Hashtags best practices
  • Reels best practices
  • Instagram Analytics & Metrics
  • Create effective Instagram campaigns and success stories
  • Instagram Tools - creating videos, reels and stories easily

Search Engine Optimization (SEO)

  • Search Marketing: Organic, Local, and Paid Search
  • How Search Engines work
  • Keywords research
  • Content Development & Keyword strategy
  • Create a Google-friendly content
  • Site Structure
  • META Titles & Descriptions - Strategy & Structure
  • Headings & Sub-Heading
  • Domain Name & URL Structure
  • Website Navigation & Internal Links
  • Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications
  • SEO tools and reporting
  • Website audit and analysis

Google AdWords

AdWords Account Setup & Campaign Management
  • AdWords account setup
  • Content Structuring
  • Campaigns, Ad Groups, and Ads
  • Organizing Ad Groups
  • Setting up your Google Ads campaigns
  • Search, Display, Shopping, Apps and YouTube adsKeywords types and best ways to optimize the ads
  • Different targeting of Display, Shopping, and Video campaigns
  • Linking AdWords to Google Analytics, YouTube, and the Website.
Advanced Tracking & Analytics
  • Understanding Quality Score
  • Setup the Conversions
  • Track the return of the campaigns
  • Remarketing on Google and all over the Web.
  • Hands-on practice on various ad campaigns

Google Analytics

  • Setting up the platform to analyze the website traffic
  • Understanding the Analytics Dashboard
  • Analytics Metrics & Bounce Rate
  • Audience Insights
  • Acquisition & Channels - Where visitors came from
  • Calculate the ROI of every traffic source
  • Analytics Reporting – Decision making
  • Behavior and Website pages analytics
  • Setting up Goals & Conversions
  • E-Commerce Analytics & Revenue Tracking
  • Exclude the internal traffic (employees and workers) from the Analytics
  • Measuring your Site’s ROI (Return on Investment) - Conversions Tracking

Industry Newsletters

  • The basics of the Email Marketing tools
  • Create and design successful email design templates
  • Email design guidance
  • Growing your email list to increase revenue potential
  • Import your email contacts to MailChimp or Elastic Email
  • Sending email campaigns to your own database
  • Sending customized emails
  • Schedule Email campaigns
  • Sending sales driven and professional newsletters
  • Read and analyze the email reports
  • Analyze the open rate, views, and clicks

Benefits

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After completing the course, you will be able to:
  • Develop and implement effective digital marketing strategies tailored to client needs.
  • Run high-performing social media campaigns across multiple platforms.
  • Optimize websites for search engines and improve organic rankings.
  • Manage and optimize paid search campaigns for better ROI.
  • Create compelling content and distribute it effectively across channels.
  • Measure, analyze, and report on digital marketing performance using analytics tools.
  • Implement strategies to increase website conversions and improve user experience.
  • Manage client relationships and deliver results that drive business growth.
At the end of the course, you will:
  • Have the expertise to manage and execute end-to-end digital marketing campaigns for clients.
  • Be capable of using industry-leading tools and strategies to maximize client results.
  • Be equipped with the knowledge to provide actionable insights and recommendations to clients.
  • Gain the skills needed to effectively scale and grow digital marketing services for agencie
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Course Information

  • Course Level: Beginner

Course Info

  • Beginner

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