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E-Commerce Marketing – The Full System

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  • E-Commerce Marketing – The Full System

E-Commerce Marketing – The Full System

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Instructor

Elie Sarkis

Categories Short Courses – By Topic
$750.00 $850.00
  • Level
    Intermediate
  • Last Updated
    July 14, 2026

Course Information

  • Course Level: Advanced
  • Duration: 12 Modules

About The Course

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Supportive Materials (1)
Supportive Materials
Approved from KHDA
Approved from KHDA, the Knowledge and Human Development Authority in Dubai
Intoact International Certificate of Completion
Certificate of Completion from Intoact International
Live & Practical Sessions
Pre-Recorded Sessions
Project-Based Learning
Learn at your convenience

The E-Commerce Marketing Full System program is designed to support businesses in building and scaling profitable online stores. The course covers e-commerce strategy, Shopify setup, Meta Ads, Google Ads, Google Analytics 4 (GA4), and email marketing automation, providing a structured system to manage the entire e-commerce lifecycle. With a focus on driving traffic, increasing conversions, tracking performance, and automating sales, this program helps brands improve online store performance and achieve sustainable e-commerce growth.

FAQ

Of course. After completing the program, you will receive a Certificate of Completion from Intoact International highlighting the course details including the hours and topics completed. You will also receive the Dubai Government Diploma from KHDA, the Knowledge and Human Development Authority in Dubai.

Yes, our courses are approved by the Knowledge and Human Development Authority in Dubai (KHDA). After completing the training, the certificate will be attested by KHDA. You can attach it to your profile and CV, and use it in your job applications and other related projects.

Definitely. This course is very practical, and considered one of the best digital marketing courses in the region. All the information are delivered in a guided way to be easily applied in your day to day tasks. You can also mention the program experience and present the Certificate when you apply for new job openings.

The demand for professional Social Media Marketers and Digital Marketers positions is very high. We cannot guarantee employment, but we always connect people attending our training courses with recruiters and companies in our network, whenever they have a new job.

About the Trainer

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elie-sarkis-digital-expert
Elie Sarkis
Digital Marketing Trainer and Consultant - Managing Partner
View Full Profile
Co-Founder and Managing Partner of Intoact International As the Co-Founder and Managing Partner of Intoact International, Elie leads a digital marketing training and consultancy firm on a mission to empower the marketers of tomorrow with the essential skills needed to thrive in the dynamic digital world. Elie's main goal is to provide practical, hands-on training programs in digital marketing in order to accelerate the worldwide digital transformation. These programs are carefully crafted to drive awareness, engagement, lead generation, and ultimately, increased sales. Elie is well-versed in a wide range of digital marketing areas, including online strategy, social media marketing (SMM), search engine optimization (SEO), e-commerce strategies, search engine marketing (SEM), email marketing, content strategy, influencer marketing, mobile marketing, inbound marketing, and more.
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  • E-Commerce Building Blocks
  • The basic elements of an e-commerce business
  • Setting goals & Creating a business plan
  • Choosing a revenue model
  • Case studies and live examples

  • Domain names best practices
  • Site structures and top-level pages
  • Quality content and responsive site design
  • Engage users, drive site traffic, and build your business

  • Homepage Optimization
  • Navigation tools & features
  • Category and Collection pages
  • Product Detail Page (PDP) and features
  • Shopping cart optimization & Essentials
  • Checkout process and details

  • Website Setup & Settings
  • Shipping & Payments Setup
  • Creating an engaging User Experience
  • Shopify Apps and Add-ons
  • E-Commerce Analytics & Revenues
  • Customers & Orders Status

  • AdWords account setup
  • Content Structuring
  • Campaigns, Ad Groups, and Ads
  • Organizing Ad Groups
  • Setting up your Google Ads campaigns
  • Search, Display, Shopping, Apps and YouTube ads
  • Keywords types and best ways to optimize the ads
  • Different targeting of Display, Shopping, and Video campaigns
  • Linking AdWords to Google Analytics, YouTube, and the Website

  • Understanding Quality Score
  • Setup the Conversions
  • Track the return of the campaigns
  • Remarketing on Google and all over the Web
  • Hands-on practice on various ad campaigns

  • Setting up the platform to analyze the website traffic
  • Understanding the Analytics Dashboard
  • Analytics Metrics & Bounce Rate
  • Audience Insights
  • Acquisition & Channels - Where visitors came from

  • Calculate the ROI of every traffic source
  • Analytics Reporting – Decision making
  • Behavior and Website pages analytics
  • Setting up Goals & Conversions
  • E-Commerce Analytics & Revenue Tracking
  • Exclude the internal traffic (employees and workers) from the Analytics
  • Measuring your Site’s ROI (Return on Investment) - Conversions Tracking

  • The basics of the email marketing tools (such as Elastic Email & MailChimp)
  • Create and design successful email design templates
  • Writing effective emails that inspire action
  • Create a responsive template for your email

  • Growing your email list to increase revenue potential
  • Import you email contacts to MailChimp and Elastic Email

  • Sending email campaigns to your own database
  • Sending customized emails
  • Sending sales driven and professional newsletters

  • Read and analyze the email reports
  • Check the open rate, views and clicks

Benefits

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Direct Support From The Trainer
Get expert guidance from our trainer, Elie Sarkis, throughout the course. Engage on our learning platform, ask questions, and receive valuable feedback.
Flexible & Interactive Learning
Learn at your own pace with 24/7 access to course materials, live interactive sessions, and a mix of video lessons, practical exercises, and quizzes to enhance your learning experience.
Certificate Of Completion from the Knowledge and Human Development Authority In Dubai
Earn a certification accredited by the Knowledge and Human Development Authority in Dubai to strengthen your professional credentials and enhance your career opportunities.
$750.00 $850.00
$750.00 $850.00
  • Level
    Intermediate
  • Last Updated
    July 14, 2026

Course Information

  • Course Level: Advanced
  • Duration: 12 Modules

Course Info

  • Advanced

Recommended For You

3000+
Students
10+
Supportive Materials
2+
Practices and Quizzes

Who is This Course For

Performance Marketers & Paid Ads Specialists

Professionals who want to plan, launch, manage, and scale high-performing campaigns across Google Ads and Meta Ads using data, analytics, and ROI-focused strategies.

E-Commerce Business Owners & Growth Managers

Individuals responsible for driving sales and revenue through paid advertising, looking to optimize funnels, budgets, and conversions using performance marketing frameworks.

Entrepreneurs, Startups & Career Switchers

Individuals aiming to enter or transition into performance marketing by learning how to acquire customers, generate leads, and scale online businesses through Google Ads and Meta Ads.

After Completing the Program, You Will Be Able To

  • Build a complete e-commerce strategy focused on online sales and revenue growth
  • Set up and manage a professional Shopify store for selling products online
  • Promote products using Meta Ads catalog and conversion campaigns
  • Run Google Ads for e-commerce

at the end of the program you will benefit from the following

  • KHDA-Attested Certificate from the Knowledge and Human Development Authority in Dubai
  • Certificate of Completion from Intoact International
  • Real-world e-commerce case studies and successful online store examples
  • Proven strategies for increasing online sales

Recommended For You

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