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Performance Marketing Program – Paid Search & Paid Social course

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  • Performance Marketing Program – Paid Search & Paid Social course
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  • Performance Marketing Program – Paid Search & Paid Social course

Performance Marketing Program – Paid Search & Paid Social course

Picture of Instructor
Instructor

Elie Sarkis

Categories Short Courses – By Topic
Start Date:

Jan 05, 2026

$550.00 $590.00
  • Level
    Intermediate
  • Last Updated
    July 14, 2026

Course Information

  • Course Level: Advanced
  • Start Date: Jan 05, 2026
  • End Date: Jan 15, 2026
  • Duration: 6 Modules

About The Course

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Supportive Materials (1)
Supportive Materials
Approved from KHDA
Approved from KHDA, the Knowledge and Human Development Authority in Dubai
Intoact International Certificate of Completion
Certificate of Completion from Intoact International
Live & Practical Sessions
Pre-Recorded Sessions
Project-Based Learning
Learn at your convenience

The Performance Marketing Course Paid Search & Paid Social is designed for performance-focused marketers and media buyers who want to manage and scale results-driven advertising campaigns. This course focuses on Meta Ads and Google Ads (SEM), combined with Google Analytics 4 (GA4) to support accurate tracking, reporting, and optimization. Participants learn how to plan, execute, and optimize data-driven digital advertising campaigns with a strong emphasis on ROI, conversion performance, and measurable results. The program is ideal for professionals seeking to improve paid media efficiency, reduce acquisition costs, and maximize return on ad spend across search and social platforms.

FAQ

Of course. After completing the program, you will receive a Certificate of Completion from Intoact International highlighting the course details including the hours and topics completed. You will also receive the Dubai Government Diploma from KHDA, the Knowledge and Human Development Authority in Dubai.

Yes, our courses are approved by the Knowledge and Human Development Authority in Dubai (KHDA). After completing the training, the certificate will be attested by KHDA. You can attach it to your profile and CV, and use it in your job applications and other related projects.

Definitely. This course is very practical, and considered one of the best digital marketing courses in the region. All the information are delivered in a guided way to be easily applied in your day to day tasks. You can also mention the program experience and present the Certificate when you apply for new job openings.

The demand for professional Social Media Marketers and Digital Marketers positions is very high. We cannot guarantee employment, but we always connect people attending our training courses with recruiters and companies in our network, whenever they have a new job.

About the Trainer

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elie-sarkis-digital-expert
Elie Sarkis
Digital Marketing Trainer and Consultant - Managing Partner
View Full Profile
Co-Founder and Managing Partner of Intoact International As the Co-Founder and Managing Partner of Intoact International, Elie leads a digital marketing training and consultancy firm on a mission to empower the marketers of tomorrow with the essential skills needed to thrive in the dynamic digital world. Elie's main goal is to provide practical, hands-on training programs in digital marketing in order to accelerate the worldwide digital transformation. These programs are carefully crafted to drive awareness, engagement, lead generation, and ultimately, increased sales. Elie is well-versed in a wide range of digital marketing areas, including online strategy, social media marketing (SMM), search engine optimization (SEO), e-commerce strategies, search engine marketing (SEM), email marketing, content strategy, influencer marketing, mobile marketing, inbound marketing, and more.
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Part 1: Build High-Performance Ad Campaigns

  • Select the right ad objectives based on specific performance and growth goals

  • Understand how ad platforms deliver, optimize, and scale campaigns

  • Structure campaigns and ad sets for maximum efficiency and control

  • Refine audience targeting to reach high-intent users

  • Apply proven targeting strategies across different industries

  • Follow Meta Ads best practices and avoid costly mistakes

  • Set and manage budgets to maximize return on ad spend (ROAS)

  • Compare and apply Facebook bidding strategies for performance optimization

  • Match creatives and ad formats to campaign objectives to drive conversions

Part 2: Advanced Performance Optimization & Scaling

  • Implement accurate conversion tracking to measure real campaign results

  • Analyze campaign performance from basic reporting to advanced insights

  • Track and optimize key performance and analytics metrics

  • Launch remarketing campaigns using custom audiences and lookalike audiences

  • Activate first-party data by targeting email lists and phone numbers

  • Retarget website visitors and social media engagers on Facebook and Instagram

Instagram Growth & Performance Strategy
  • Build and optimize a professional Instagram profile for brand visibility and credibility
  • Apply Instagram content best practices to increase reach and engagement
  • Grow your account organically using proven strategies without fake likes or followers
  • Use Instagram Stories and Highlights to support business goals and conversions
  • Cross-promote and repurpose content to maximize reach across platforms
  • Understand Instagram verification, including eligibility, benefits, and process
  • Apply hashtag strategies to improve discoverability and content performance
  • Create high-performing Instagram Reels aligned with platform best practices
  • Track Instagram analytics and key performance metrics to measure growth
  • Plan and execute effective Instagram campaigns with real success benchmarks
  • Use Instagram tools to create videos, reels, and stories efficiently
  • Select the right influencers based on brand fit, audience data, and performance
  • Manage influencer collaborations and track campaign results effectively

  • Set up and configure a professional Google Ads (AdWords) account
  • Structure content for high-performing campaigns and better Quality Scores
  • Build and manage campaigns, ad groups, and ads effectively
  • Organize ad groups for improved targeting and performance control
  • Launch and optimize Google Ads campaigns from setup to execution
  • Run Search, Display, Shopping, App, and YouTube advertising campaigns
  • Apply keyword match types and optimization techniques to improve ad relevance
  • Use advanced targeting options across Display, Shopping, and Video campaigns
  • Connect Google Ads with Google Analytics, YouTube, and your website for full tracking and performance measurement

  • Understanding Quality Score
  • Setup the Conversions
  • Track the return of the campaigns
  • Remarketing on Google and all over the Web
  • Hands-on practice on various ad campaigns

  • Setting up the platform to analyze the website traffic
  • Understanding the Analytics Dashboard
  • Analytics Metrics & Bounce Rate
  • Audience Insights
  • Acquisition & Channels - Where visitors came from

  • Calculate the ROI of every traffic source
  • Analytics Reporting – Decision making
  • Behavior and Website pages analytics
  • Setting up Goals & Conversions
  • E-Commerce Analytics & Revenue Tracking
  • Exclude the internal traffic (employees and workers) from the Analytics
  • Measuring your Site’s ROI (Return on Investment) - Conversions Tracking

Benefits

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Direct Support From The Trainer
Get expert guidance from our trainer, Elie Sarkis, throughout the course. Engage on our learning platform, ask questions, and receive valuable feedback.
Flexible & Interactive Learning
Learn at your own pace with 24/7 access to course materials, live interactive sessions, and a mix of video lessons, practical exercises, and quizzes to enhance your learning experience.
Certificate Of Completion from the Knowledge and Human Development Authority In Dubai
Earn a certification accredited by the Knowledge and Human Development Authority in Dubai to strengthen your professional credentials and enhance your career opportunities.
$550.00 $590.00
$550.00 $590.00
  • Level
    Intermediate
  • Last Updated
    July 14, 2026

Course Information

  • Course Level: Advanced
  • Start Date: Jan 05, 2026
  • End Date: Jan 15, 2026
  • Duration: 6 Modules

Course Info

  • Advanced

Recommended For You

3000+
Students
10+
Supportive Materials
2+
Practices and Quizzes

Who is This Course For

Performance Marketers & Paid Ads Specialists

Professionals who want to plan, launch, manage, and scale high-performing campaigns across Google Ads and Meta Ads using data, analytics, and ROI-focused strategies.

E-Commerce Business Owners & Growth Managers

Individuals responsible for driving sales and revenue through paid advertising, looking to optimize funnels, budgets, and conversions using performance marketing frameworks.

Entrepreneurs, Startups & Career Switchers

Individuals aiming to enter or transition into performance marketing by learning how to acquire customers, generate leads, and scale online businesses through Google Ads and Meta Ads.

After Completing the Program, You Will Be Able To

  • Build a professional, performance-driven social media strategy aligned with business and revenue goals
  • Plan, launch, and optimize Google Ads and Meta Ads campaigns using data and KPIs
  • Manage paid advertising accounts and budgets effectively to maximize ROI
  • Create high-converting ad creatives and funnels designed to drive traffic, leads, and sales

at the end of the program you will benefit from the following

  • KHDA-Attested Certificate from the Knowledge and Human Development Authority in Dubai
  • Real-world performance marketing case studies from Google Ads and Meta Ads campaigns
  • Proven paid advertising strategies focused on measurable results and scalability
  • Access to useful online tools, templates, and performance-tracking resources

Recommended For You

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