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Search Marketing Program

Search Marketing Program

Picture of Instructor
Instructor

Elie Sarkis

Categories Short Courses – By Topic
Start Date:

Jan 05, 2026

$590.00 $690.00
  • Level
    Intermediate
  • Last Updated
    July 2, 2026

Course Information

  • Course Level: Beginner to Advanced
  • Start Date: Jan 05, 2026
  • End Date: Jan 15, 2026
  • Duration: 5 Modules

About The Course

  • List Item #1
Supportive Materials (1)
Supportive Materials
Approved from KHDA
Approved from KHDA, the Knowledge and Human Development Authority in Dubai
Intoact International Certificate of Completion
Certificate of Completion from Intoact International
Live & Practical Sessions
Pre-Recorded Sessions
Project-Based Learning
Learn at your convenience

The Search Marketing Program is designed to help businesses and marketers effectively manage and optimize their presence on Google. The course covers SEO, Local SEO, Google Ads (SEM), and Google Analytics 4 (GA4), providing practical strategies to drive targeted search traffic, measure performance, and improve online visibility. With a focus on Google-based traffic and search performance, this program equips participants with the skills to increase website traffic, generate leads, and enhance overall digital marketing results.

FAQ

Of course. After completing the program, you will receive a Certificate of Completion from Intoact International highlighting the course details including the hours and topics completed. You will also receive the Dubai Government Diploma from KHDA, the Knowledge and Human Development Authority in Dubai.

Yes, our courses are approved by the Knowledge and Human Development Authority in Dubai (KHDA). After completing the training, the certificate will be attested by KHDA. You can attach it to your profile and CV, and use it in your job applications and other related projects.

Definitely. This course is very practical, and considered one of the best digital marketing courses in the region. All the information are delivered in a guided way to be easily applied in your day to day tasks. You can also mention the program experience and present the Certificate when you apply for new job openings.

The demand for professional Social Media Marketers and Digital Marketers positions is very high. We cannot guarantee employment, but we always connect people attending our training courses with recruiters and companies in our network, whenever they have a new job.

About the Trainer

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elie-sarkis-digital-expert
Elie Sarkis
Digital Marketing Trainer and Consultant - Managing Partner
View Full Profile
Co-Founder and Managing Partner of Intoact International As the Co-Founder and Managing Partner of Intoact International, Elie leads a digital marketing training and consultancy firm on a mission to empower the marketers of tomorrow with the essential skills needed to thrive in the dynamic digital world. Elie's main goal is to provide practical, hands-on training programs in digital marketing in order to accelerate the worldwide digital transformation. These programs are carefully crafted to drive awareness, engagement, lead generation, and ultimately, increased sales. Elie is well-versed in a wide range of digital marketing areas, including online strategy, social media marketing (SMM), search engine optimization (SEO), e-commerce strategies, search engine marketing (SEM), email marketing, content strategy, influencer marketing, mobile marketing, inbound marketing, and more.
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  • Search Marketing: Organic, Local, and Paid Search
  • How Search Engines work
  • Keywords research
  • Content Development & Keyword Strategy
  • Onsite and Offsite Optimization
  • Create a Google-friendly content

  • META Titles & Descriptions - Strategy & Structure
  • Headings & Sub-Heading
  • Domain Name & URL Structure
  • Website Navigation & Internal Links
  • Setting up Google My Business – Register the location on
  • Google Search, Maps, and other Google applications
  • SEO tools and reporting
  • Website audit and analysis

  • AdWords account setup
  • Content Structuring
  • Campaigns, Ad Groups, and Ads
  • Organizing Ad Groups
  • Setting up your Google Ads campaigns
  • Search, Display, Shopping, Apps and YouTube ads
  • Keywords types and best ways to optimize the ads
  • Different targeting of Display, Shopping, and Video campaigns
  • Linking AdWords to Google Analytics, YouTube, and the Website

  • Understanding Quality Score
  • Setup the Conversions
  • Track the return of the campaigns
  • Remarketing on Google and all over the Web
  • Hands-on practice on various ad campaigns

  • Setting up the platform to analyze the website traffic
  • Understanding the Analytics Dashboard
  • Analytics Metrics & Bounce Rate
  • Audience Insights
  • Acquisition & Channels - Where visitors came from

  • Calculate the ROI of every traffic source
  • Analytics Reporting – Decision making
  • Behavior and Website pages analytics
  • Setting up Goals & Conversions
  • E-Commerce Analytics & Revenue Tracking
  • Exclude the internal traffic (employees and workers) from the Analytics
  • Measuring your Site’s ROI (Return on Investment) - Conversions Tracking

Benefits

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Direct Support From The Trainer
Get expert guidance from our trainer, Elie Sarkis, throughout the course. Engage on our learning platform, ask questions, and receive valuable feedback.
Flexible & Interactive Learning
Learn at your own pace with 24/7 access to course materials, live interactive sessions, and a mix of video lessons, practical exercises, and quizzes to enhance your learning experience.
Certificate Of Completion from the Knowledge and Human Development Authority In Dubai
Earn a certification accredited by the Knowledge and Human Development Authority in Dubai to strengthen your professional credentials and enhance your career opportunities.
$590.00 $690.00
$590.00 $690.00
  • Level
    Intermediate
  • Last Updated
    July 2, 2026

Course Information

  • Course Level: Beginner to Advanced
  • Start Date: Jan 05, 2026
  • End Date: Jan 15, 2026
  • Duration: 5 Modules

Course Info

  • Beginner to Advanced

Recommended For You

3000+
Students
10+
Supportive Materials
2+
Practices and Quizzes

Who is This Course For

SEO & SEM Beginners

Individuals who want to learn how to drive traffic through search engines using SEO and Google Ads..

Business Owners

Entrepreneurs looking to increase visibility on Google, attract high-intent traffic, and improve local search presence.

Marketing Professionals

Marketers who want to measure, analyze, and optimize search performance using GA4.

After Completing the Program, You Will Be Able To

  • Optimize websites for SEO and Local SEO to improve organic search rankings and visibility
  • Plan, launch, and manage Google Ads campaigns to drive targeted traffic and leads
  • Use Google Analytics 4 (GA4) to track user behavior, measure performance, and optimize results
  • Analyze search data to improve conversion rates and ROI

at the end of the program you will benefit from the following

  • KHDA-Attested Certificate from the Knowledge and Human Development Authority in Dubai
  • Certificate of Completion from Intoact International
  • The ability to analyze, report, and optimize search performance using GA4 and Google tools
  • Access to professional templates, checklists, and optimization frameworks for search marketing

Recommended For You

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