
AI is transforming the way marketing is done, from planning strategy and creating content to optimizing ads and automating customer interactions.
In this 3.5-hour hands-on, in-person workshop, you will learn step-by-step:
This is not a theory session, you will engage with:
By the end of the workshop, you will leave with actionable insights, ready-to-use prompts and tools, and a clear roadmap to implement AI effectively in your business or marketing role.
This workshop is fully hands-on, with each segment including real examples and quick exercises to help you apply what you learn immediately.
You’ll gain practical techniques taught through a real-world approach that addresses current marketing challenges using live brand examples. The workshop is guided in Arabic, making it accessible and easy to follow for all participants.
Each session focuses on practical applications, from strategy and content to automation, with real examples and tools you can use immediately.
Learn how to plan and visualize a full marketing or business journey using AI. You’ll see step-by-step examples of building a strategy, mapping customer touchpoints, and defining actionable funnels.
Discover how to generate content ideas and plan them across different platforms. From social media posts to blogs and emails, learn how AI can help you create relevant, engaging content tailored to each stage of your funnel.
Learn practical techniques to convert engagement into tangible results. This segment covers how AI can help identify high-potential leads, craft persuasive messages, and increase conversions effectively.
See how AI can streamline repetitive tasks like responding to messages, following up with leads, or automating workflows. You’ll get hands-on examples of creating automated systems that save time and improve efficiency.
Learn to turn complex data and strategies into professional, easy-to-understand visuals. AI tools can help you quickly generate reports, presentations, and dashboards that impress stakeholders.
Understand how AI can improve ad concepts, copywriting, audience targeting, and overall campaign performance. You’ll learn tips and frameworks to create ads that deliver measurable results.
Learn how to use AI to analyze customer behavior, segment audiences, and deliver personalized experiences. Discover techniques to make your communications and campaigns more relevant and effective.
See how AI can help prioritize tasks, organize projects, and optimize daily workflows. Gain practical methods to increase productivity while reducing manual effort across your business or marketing operations.
Learning AI is becoming essential for professionals across all industries, at every stage of their career, and in every role, from business owners and marketers to freelancers, content creators, and team leaders. This workshop equips you with practical, hands-on skills that are relevant regardless of your background, helping you work smarter, increase efficiency, and stay ahead in an increasingly AI-driven world.
With over 13 years of hands-on experience in digital marketing, Elie Sarkis is a results-driven consultant, and educator. As the Co-founder and Managing Partner of Intoact International, he has helped thousands of professionals and businesses elevate their digital presence and performance.
Elie’s career spans global markets and diverse industries, from tech startups to luxury brands, making him a trusted advisor in developing scalable marketing strategies. His mission is clear, to bridge the gap between knowledge and execution. That’s why he built Intoact’s training programs, courses designed not just to inform, but to empower.
AI won’t replace jobs, but those who know how to work smarter, faster, and generate better results will.

