Search Engine Optimization - SEO Training Course
Learn how search engines work, discover the fundamentals of website SEO.
Our SEO training course covers everything related to keyword research, writing the best content for the website, structuring the URL design, getting links, blogging, increasing page rank, and analyzing results to help boost your search engine positioning and ranking.
This Search Engine Optimization training program is ideal for business owners, website owners, content creators, in-house digital marketers, bloggers, and marketing agencies who aim to get a higher ranking in search engines especially Google, and attract website leads organically.
The SEO training course is ideal for business owners, website owners and also important and useful for copywriters and marketing professionals who aim to get a better understanding of the opportunities driven by search engine optimization. Search Engine Optimization drives traffic and acquires rankings, but it’s also about securing an ROI.
Early Bird Price: 880 AED before Sunday, June 27, 2021
Regular Price: 1,100 AED
Topics to be covered
Understand the different Search types:
- Organic search
- Local search
- Paid search
- An understanding of Search Engine Optimization
- Search Engine Algorithms
- Introducing the factors that involve the website ranking
- Keyword research
- What terms are people searching for
- Keyword competition analysis
- How often are those terms searched
- Keywords by Region
- SEO keywords tools
- Site Structure
- META Titles & Descriptions - Strategy & Structure
- Headings & Sub-Heading
- Domain Name & URL Structure
- Website Navigation & Internal Links
- Inbound links
- SEO and Website Images
- SEO Localization
- Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications
- Tools for website audit and analysis
- Generate technical website reports
- Use tools to define the improvements needed
- Off-Site optimization and SEO Providers
- How Off-Site Optimization works and what to expect
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Handle the SEO in-house while saving hundreds of dollars paid on a monthly basis.
- Monitor and guide the agency's work by presenting the changes you would like to have to optimize your website ranking and your campaign activities.
- Manage the SEO (Search Engine Optimization) campaigns.
- Analyze the SEO performance for an existing website or set up the SEO strategy for a new website.
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- A Certificate of Completion
- SEO Supportive Materials
- SEO Tools & Interfaces
Need more details? We are one step away!