Certified Digital Marketer CDM Certification Program

The Intoact’s Certified Digital Marketer CDM certification program will guide you to the latest best practices in Digital Marketing, equip you with competitive insights to stay ahead and make the most of the online platforms to increase sales and revenue. The program covers the A to Z in digital marketing that will help you grow your business online, find a job easily and become a Certified Digital Marketer (CDM), an international certification, globally recognized, from IIB Council – USA. Through hands-on exercises, 3 months live sessions and support, and 1-year online learning access to the CDM certification from IIB Council - USA, this program is specifically tailored for those who are aspiring to have a strong base of knowledge and applied practices in social media and digital marketing.
Topics to be covered
Module 1
- Create a digital marketing strategy
- Writing a Digital Marketing plan
- Plan the online marketing budget
- Learn how to write a professional social media management proposal
Module 2
- Content Marketing Strategy
- Prepare an effective social media content calendar
- Create online posts with or without design skills
- Optimize the designs and visuals for social media
- Posting strategy
- Content creation tips & tools
- Case studies and live examples
Module 3
- Facebook Business Pages
- The complete setup of Facebook Business Manager
- Facebook & Instagram Ads from Beginner to Advanced
- Advanced hands-on practices
- Twitter for Business
- TikTok for Personal & Business
- YouTube for Business
- LinkedIn Business Pages
Module 4
- How search engines work
- Keyword research strategy & tips
- How to improve the website ranking on the search engines
- Content Development using the Keyword strategy
- Create an SEO-friendly website
- Register the location on Google Search & Google Maps
- Inbound Links
- SEO & Blogging
- SEO Tools
- Case studies and hands-on practices
Module 5
- eCommerce Introduction
- Building a successful website
- Case studies
- Hands-on practices
Module 6
- Understanding the dashboard
- Creating effective Google Ads campaigns
(Search, Display, YouTube & Shopping Ads) - Keywords best practices
- Bidding and budget allocation
- Reporting & Conversion tracking
- Hands-on practices
Module 7
- Setting up the platform to analyze the website traffic
- Understanding the Analytics Dashboard
- Audience Insights
- Traffic Source - Where visitors came from
- Calculate the ROI of every traffic source
- Analytics Reporting – Decision making
- Setting up Goals & Conversions
- Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions

Module 8
- Sending sales driven and professional newsletters
- Import you email contacts to MailChimp
- Create a responsive template for your email
- Email design guidance
- Schedule a campaign ahead of time
- Target your email database on the social media channels
- Newsletter Reports

Module 9
- Explaining the project brief and process
- A Project covering strategic thinking, creating a social media and digital marketing plan
- Social Media content, ads, online activities and plans
module 10
- CDM Certification program
- Process & Details
- Modules and requirements
- Mock tests
- Final examination
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Generate more traffic, leads & sales
- Reach the right target audience for your market and industry
- Set a rewarding strategy to increase the Return on investment (ROI)
- Become a Pioneer Marketer
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- A Certificate of Completion
- Top scheduling social media and digital tools
- Free stock photos websites
- Viral Marketing case studies
- Successful Social Media campaigns
- Social Media Ads e-books
- Google Adwords supportive materials
- Content creation materials & tools
- Useful online tools & templates
- SEO keyword research & structure
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