Digital Marketing A-Z Training Course

Digital Marketing A-Z Training Course

A practical hands-on Digital Marketing training program covering Social Media Marketing (Content Strategy & Advertising), SEO, SEM, Email Marketing & more.
This full practical hands-on Digital Marketing training program covers the Digital Marketing essentials, from Social Media strategy & advertising (Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube) to SEO essentials, Google AdWords, Email Marketing, digital tips & tools, Blogging, and an overview of Inbound Marketing and Google Analytics.
The course will be conducted by Elie Sarkis, Co-Founder of Intoact; Inbound Marketing & Google Certified professional.This training program offers a deep understanding of the key elements of building successful Digital Marketing campaigns using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies.


About the Trainer:
Elie Sarkis, Co-Founder of Intoact, is an Inbound Marketing & Google Certified professional with more than 7 years of experience in Communications & Digital Marketing. Mr. Sarkis, a TV Presenter and a dedicated entrepreneur with a Masters in International Commercial Negotiations, is currently heading the Digital Marketing department at Samsung CTC | AC Holding in Lebanon. His passion for communications and the digital world - along with his profound admiration of infinite evolution - shaped the basic building blocks to founding Intoact with the aim of incorporating a constructive change in his community.

Topics to be covered

Module 1

  • Facebook Business Pages
  • Marketing & Ads | Tips & Tools 
  • LinkedIn Company Pages
  • Content & Ads Strategy
  • Instagram Content & Ads Strategy 
  • Tips & Tools  
  • Twitter for Business
  • Twitter Tools  
  • YouTube for Business 
  • Google+ for Business

Module 2

  • Create Newsletter templates using MailChimp
  • Setup & Send a newsletter 
  • Target the database on the social media channels

Module 3

  • Search Types: Organic, Local and Paid search
  • How Search Engines Work
  • An understanding of Search Engine Optimization
  • Search Engine Algorithms
  • Keyword Research
    - Strategy
    - Tips & Tools 
  • Content Development using the Keyword strategy 
  • How to Make a Google-friendly content
    - Site Structure
    - META Description & META Keywords
    - Headings & Sub-Heading 
    - Domain Name & URL Structure
    - Website Navigation & Internal Links
  • Localized SEO 
  • Inbound Links
    - Strategy & Tips 
    - Local Listings
    - Social Sharing
  • SEO & Blogging 

Module 4

  • Set up a Google AdWords Campaign
  • Content Structuring
  • Understanding Quality Score
  • Ads and Ad Groups
  • Organizing Ad Groups
  • Creating Effective Ads
  • Bid Management
  • Negative Keywords
  • Getting started with Google Analytics 
  • Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
  • Integrating Google AdWords campaigns into Google Analytics

AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO

 

  • Create a professional social media and digital marketing strategy.
  • Maintain an effective digital presence on the social platforms.
  • Develop digital marketing campaigns followed by a consistent monitoring and analysis.  
  • Manage the SEO (Search Engine Optimization) campaigns.
  • Develop effective social media ads.
  • Create Google AdWords campaigns (Text, Display, Video).
  • Do the analytics needed to maintain a good and professional digital presence.

AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING

  • Top scheduling social media and digital tools
  • Free stock photos websites
  • Viral Marketing case studies
  • Successful Social Media campaigns
  • Social Media Ads e-books
  • Google Adwords supportive materials
  • Content creation materials & tools
  • Useful online tools & templates
  • SEO keyword research & structure


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Testimonials

Digital Marketing Boot Camp Testimonial

It was a great pleasure having you through 6 days, walking together step by step to learn the strategies, tricks, and tools and reach the most advanced methods of Social Media and Digital Marketing.

Success Stories

The training was great, very helpful and a lot of hands-on. It's very useful for anyone planning to start a career as a freelancer or digital marketing or to add a certification to its own career. Sylva Abi Hanna Sales & Marketing | Business Owner
Very beneficial. I would recommend it to anyone who is considering starting his/her own business. Social Media has a world on its own definitely worth the hours and pay. I appreciate it! Even if you think you are slow, the instructors are more than patient and will guide you through it all! Thank you Elie and Elvis, much love. Alexy Jean Salloum Graphic Designer
It was an amazing training, very beneficial! Elie & Elvis are really friendly and are too patient :) I think I can run my own business now; thanks to you both :) Pamela Fahed Marketing Executive, Gulbenk Trading Co.
We enjoyed the training, it was very beneficial and we received a lot of important information that for sure will help us in our future career. The presenter Elie Sarkis was very helpful and professional where he gave us the infos in the best and smooth way. Elie Rahme Managing Director, Glow First
Loved the digital marketing training! so interesting! Looking forward for other trainings! And the training with Elie Sarkis is very motivational! Lea Njeim Creative Director, Social Media Management
Smooth training, great teacher (Elie Sarkis). A lot of information explained in an easy way. Elie Hanna Managing Partner, Glow First
Perfect training sessions. A lot of info and details. Interesting digital marketing course. Hala El Hajj Charge Marketing Operationnel
Very helpful course, learned a lot about how I will be able to manage my own social media accounts instead of investing in it with an agency to have it done for me. A great service, great people, loved it. Will definitely join another. Christy Samaha Social Media Executive
Elie Sarkis is so helpful and is simply a Master. Thank you :) Sabella Bassil Graphic Design & Website Content Specialist, Alfa Telecommunications
Got so many insights, my favorite part was the website links shared for our use and the digital marketing tips & tricks. Stephanie Doueihi Marketing Manager, HiCart.com
It was a very interesting Digital Marketing training, Elie is very knowledgeable, but we need a lot of practice to implement all the notions we crossed. Manal Dana Head of Marketing, Achour Holding
Amazing Digital Marketing training program :) Daniel Malaeb Publisher Relationship Manager, Maddict
Very innovative and professional approach to the social media education. I would recommend this training to any digital marketer who aims to take their online presence to the next level. Peter Bejjani Digital Marketing Manager, Bejjani Co.
It was a very useful Digital Marketing workshop in a lovely generous environment with a very helpful instructor and partner, thank you so much for this experience! Nicole Azouri Marketing Executive, AMS
Very good experience! I learned so much in just 2 days of training. I recommend this Digital Marketing course for everyone who wants to improve and have more influence on others. Sarah Adaimy Graphic Designer
Very interesting and useful training course. It connected all the dots providing us with a complete understanding of digital marketing components. Stephanie Azarian Marketing Manager, Everteam
It was a great photoshop training, friendly and very professional team. Layal Lteif Housing Loan Consultant, Phoenicia Real Estate
It was a great photoshop and illustrator training program! Very professional team Carol Kawerkian Student
What I liked the most about the Communication training was the practical part. The team has Smart tactics and is very educated. Cosette Abou Ghazaleh Managing Partner, Speedlight
Thank you Intoact for a very informative Facebook Marketing workshop. Elie Sarkis communicates clearly and effectively, and is very helpful and approachable. The presentation is very clear, well-structured, and easy to understand. I highly recommend their services. Peggy Bouchedid Client Services Manager, LeProfin
It was a good digital marketing training. Thank you! Georges Hourany Owner, Hourany Services 
When I began researching social media and digital marketing workshops, I had no idea I would meet such a professional, thoughtful, and genuine instructor. I really enjoyed our sessions because Mr. Elie Sarkis truly personalized the course for the group needs and target areas. The case studies exercises added a plus to the course and helped us understand the core of the workshop by practicing all its related aspects. Moreover the material and references communicated were very resourceful and useful. I would recommend this type of workshop for anyone who is looking to improve his digital and marketing skills and looking forward to signing up again for other detailed targeted workshops. Keep on the good work! Simona El Khoury Graphic Design Instructor, NDU
“Attended the Digital Marketing training. Amazing atmosphere - Professional setting.” Joe Daccache Corporate Sales
“I really enjoyed the Digital Marketing training. It was very taught. Very interesting & covered all the topics that are important to make us ready to start our new career” Zeina Zeidan Marketing Executive, Mercedez Benz
“ So glad I took the digital marekting course. Got all the questions that I'm searching for and more ” Rose-Mary Keyrouz Freelancer
“ This digital marketing training was very informative and up to my expectations; Elie is patient and is always helpful with any question we might have. ” Christelle Khraish Graphic Designer, SABIS
“ Such a professional team! Very useful and practical information in the growing trend of the digital marketing. ” Shoghig Anserlian Marketing Manager, Ets. H. Atamian
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