Search Engine Optimization - SEO Training Course
Learn how search engines work, discover the fundamentals of website SEO.
Our SEO training course covers everything related to keyword research, writing the best content for the website, structuring the URL design, getting links, blogging, increasing page rank, and analyzing results to help boost your search engine positioning and ranking.
This Search Engine Optimization training program is ideal for business owners, website owners, content creators, in-house digital marketers, bloggers, and marketing agencies who aim to get a higher ranking in search engines especially Google, and attract website leads organically.
The SEO training course is ideal for business owners, website owners and also important and useful for copywriters and marketing professionals who aim to get a better understanding of the opportunities driven by search engine optimization. Search Engine Optimization drives traffic and acquires rankings, but it’s also about securing an ROI.
Early Bird Price: 990 AED / $270 before Thursday, November 4, 2021
Regular Price: 1,215 AED / $330
Topics to be covered
Understand the different Search types:
- Organic search
- Local search
- Paid search
- An understanding of Search Engine Optimization
- Search Engine Algorithms
- Introducing the factors that involve the website ranking
- Keyword research
- What terms are people searching for
- Keyword competition analysis
- How often are those terms searched
- Keywords by Region
- SEO keywords tools
- Site Structure
- META Titles & Descriptions - Strategy & Structure
- Headings & Sub-Heading
- Domain Name & URL Structure
- Website Navigation & Internal Links
- Inbound links
- SEO and Website Images
- SEO Localization
- Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications
- Tools for website audit and analysis
- Generate technical website reports
- Use tools to define the improvements needed
- Off-Site optimization and SEO Providers
- How Off-Site Optimization works and what to expect
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Improve and evaluate your website's SEO performance
- Generate full website audits to analyze all the website pages and optimize them accordingly for the search engines
- Manage the SEO (Search Engine Optimization) campaigns
- Optimize the internal navigation of the website to reduce the bounce rate and improve customer satisfaction
- Analyze the SEO performance for an existing website or set up the SEO strategy for a new website
- Monitor and guide the agency's work by presenting the changes you would like to have to optimize your website ranking and your campaign activities
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- A Certificate of Completion from Intoact International
- SEO Supportive Materials
- SEO Tools & Interfaces
FREQUENTLY ASKED QUESTIONS FAQs
- Do we receive a certificate after attending the course?
Of course. After completing the program, you will receive a Certificate of Completion from Intoact International highlighting the course details including the hours and topics completed. You will also receive the Dubai Government Diploma from KHDA, the Knowledge and Human Development Authority in Dubai.
- Is the SEO course accredited?
Yes, our courses are approved by the Knowledge and Human Development Authority in Dubai (KHDA). After completing the training, the certificate will be attested by KHDA. You can attach it to your profile and CV, and use it in your job applications and other related projects.
- Does the course help us finding a job in social media or digital marketing?
Definitely. The Search Engine Optimisation course is very practical, and considered one of the best digital marketing courses in the region. All the information are delivered in a guided way to be easily applied in your day to day tasks. You can also mention the program experience and present the Certificate when you apply for new job openings.
- Can Intoact International guarantee a job vacancy for us?
The demand for professional Social Media Marketers and Digital Marketers positions is very high.
We cannot guarantee employment, but we always connect people attending our training courses with recruiters and companies in our network, whenever they have a new job opportunity.
Need more details? We are one step away!