Professional Selling Skills
This two-day extensive sales training program explores the right skill and mindsets for a professional salesperson. Many salespeople fall into the trap of talking too much. They can't wait to tell customers about all the features or benefits of their product/service or how great their company is. This is not the best approach to sales. In this class, participants will learn essential sales skills, from controlling the conversation and asking the right questions to uncovering customer needs and adjusting the message accordingly.
At the core of this program is a more effective and more professional sales approach. This approach depends on asking a series of questions in a specific order. It will enable participants to find out their customers’ needs, uncover problems, and ask questions that help the customer realize the problem he hasn’t been paying attention to is now too big to ignore.
Moreover, many salespeople have a single, preferred style of selling that works with some buyers but not others. Perhaps they use the strategy of making friends with customers. While this works sometimes, there are certain buyers who just don’t like this approach at all. Part of this program will focus on dealing with buyers’ different personalities. Participants will learn how considering each buyer’s personality and modifying their selling style slightly to match each customer’s personality will help them close more sales.
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- Explain the right skill and mindset a professional salesperson must possess.
- Connect better with customers, overcome objections, and close sales confidently and effectively to achieve sales targets.
- Use an effective sales questioning technique that will increase sales because participants uncover customer needs and maintain a positive customer experience.
- Explain the four major behavioral styles and personality types and how to sell to each buyer type.
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