Full Digital Marketing A-Z Practical Training Course

45 hours practical program
The Intoact’s Full Digital Marketing A-Z course will guide you to the latest best practices in Digital Marketing, equip you with competitive insights to stay ahead and make the most of the online platforms to increase sales and revenue. The program covers the A to Z in digital marketing that will help you grow your business online, find a job easily. Through hands-on exercises, 45 hours over 2 months of live sessions and support, this program is specifically tailored for those who are aspiring to have a strong base of knowledge and applied practices in social media and digital marketing.
Our program is an opportunity to gain the knowledge and necessary skills in order to launch and run digital marketing campaigns using the latest digital marketing activities.
Early Bird Price: 3,500 AED before Thursday, May 27, 2021
Regular Price: 4,350 AED
Here are the topics to be covered in our Full Digital Marketing practical course, happening online every Monday & Wednesday on Zoom.
Topics to be covered
Module 1
- Create a digital marketing strategy
- Writing a Digital Marketing plan
- Plan the online marketing budget
- Learn how to write a professional social media management proposal
Module 2
- Content Marketing Strategy
- Prepare an effective social media content calendar
- Create online posts with or without design skills
- Optimize the designs and visuals for social media
- Posting strategy
- Content creation tips & tools
- Case studies and live examples

Module 3
- Facebook Business Pages
- Marketing & Ads to get more sales
- Content & Ads Strategy that suits online shops
- Create the best designs for your products using online tools
- Instagram Content & Ads
- Create your Instagram shop and link it to the website
- Create Remarketing campaigns to target your database and the website visitors
- Tips & Tools including the best time to post online, online tools for content creation, posting and analytics

Module 4
- Marketing & Ads to get more sales
- LinkedIn Pages
- B2B & B2C Marketing Strategies on LinkedIn
- Lead generation Campaigns from LinkedIn
- Personalized ad messages on LinkedIn
- Tips & Tools including the best time to post online, online tools for content creation, posting and analytics

Module 5
- An introduction to YouTube policies & guidelines
- How to optimize YouTube channels and videos for the search engine
- How to run YouTube monetization and earn money
- Engage users by adding different elements to the video
- Creating Your Own YouTube Channel
- Marketing & Ads to get more views
- Advanced tips and tricks to improve your YouTube Channel

Module 6
- Twitter Business Pages
- Marketing & Ads to get followers
- Develop a Twitter Marketing growth strategy that will drive your business forward
- Tweets to get more followers, retweets, traffic, and sales
- Understand the Twitter algorithm to take the right decisions
- TikTok for Business

Module 7
- eCommerce Introduction
- Building a successful website
- Case studies
- Hands-on practices
Module 8
- How search engines work
- Keyword research strategy & tips
- How to improve the website ranking on the search engines
- Content Development using the Keyword strategy
- Create an SEO-friendly website
- Register the location on Google Search & Google Maps
- Inbound Links
- SEO & Blogging
- SEO Tools
- Case studies and hands-on practices
Module 9
- Understanding the dashboard
- Creating effective Google Ads campaigns
(Search, Display, YouTube & Shopping Ads) - Keywords best practices
- Bidding and budget allocation
- Reporting & Conversion tracking
- Hands-on practices

Module 10
- Setting up the platform to analyze the website traffic
- Understanding the Analytics Dashboard
- Audience Insights
- Traffic Source - Where visitors came from
- Calculate the ROI of every traffic source
- Analytics Reporting – Decision making
- Setting up Goals & Conversions
- Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions

Module 11
- Sending sales driven and professional newsletters
- Import you email contacts to MailChimp
- Create a responsive template for your email
- Email design guidance
- Schedule a campaign ahead of time
- Target your email database on the social media channels
- Newsletter Reports

Module 12
- Explaining the project brief and process
- A Project covering strategic thinking, creating a social media and digital marketing plan
- Social Media content, ads, online activities and plans
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Generate more traffic, leads & sales
- Reach the right target audience for your market and industry
- Set a rewarding strategy to increase the Return on investment (ROI)
- Become a Pioneer Marketer
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- A Certificate of Completion
- Top scheduling social media and digital tools
- Free stock photos websites
- Viral Marketing case studies
- Successful Social Media campaigns
- Social Media Ads e-books
- Google Adwords supportive materials
- Content creation materials & tools
- Useful online tools & templates
- SEO keyword research & structure
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