Full Digital Marketing A-Z Practical Training Course

Full Digital Marketing A-Z Practical Training Course

45 hours practical program

The Intoact’s Full Digital Marketing A-Z course will guide you to the latest best practices in Digital Marketing, equip you with competitive insights to stay ahead and make the most of the online platforms to increase sales and revenue. The program covers the A to Z in digital marketing that will help you grow your business online, find a job easily. Through hands-on exercises, 45 hours over 2 months of live sessions and support, this program is specifically tailored for those who are aspiring to have a strong base of knowledge and applied practices in social media and digital marketing. 
Our program is an opportunity to gain the knowledge and necessary skills in order to launch and run digital marketing campaigns using the latest digital marketing activities. 

Early Bird Price: 3,500 AED before Thursday, May 27, 2021
Regular Price: 4,350 AED 

Here are the topics to be covered in our Full Digital Marketing practical course, happening online every Monday & Wednesday on Zoom.

Topics to be covered

Module 1

  • Create a social media & digital marketing strategy
  • Writing a Digital Marketing plan
  • Budget planning for a monthly, quarterly and yearly plan
  • Content calendar strategy and implementation
  • Make good use of professional templates and tools to write proposals and plans

Module 2

  • Content Marketing strategy
  • Content Marketing vs. Traditional Marketing
  • SEO Content Marketing Concept
  • Content creation tools
  • Posting strategy
  • Content Scheduling
  • Frequency and types of posts
  • Community management and digital communication
  • Create designs and posts without design or Photoshop skills using online design editors
  • Social Media Calendar Templates
Module 2

Module 3

  • Facebook Pages – The essentials
  • Page Moderation
  • Facebook Content Types & Best Practices
  • Optimize the page and its content for the search ranking
  • Content the Facebook Page to Instagram & WhatsApp Business
  • Facebook Hashtags best practices
  • Creating tracking links for the content
  • Creator Studio & Latest Updates
  • Facebook & Instagram Scheduling
  • Insights & Analytics

Facebook Business Manager

  • Facebook for Business – Deep knowledge and Importance of Business Manager
  • Setting up Business Manager
  • Understanding the dashboard
  • Facebook for Business vs. Regular Ads Manager
  • Adding the pages & Creating Ad Accounts
  • Managing the Business roles
  • Connecting Facebook with the Website - Facebook Pixel
  • Payments setup
  • Creating Catalogs & Shops

Facebook Ads - All the way to advanced targeting

  • Facebook ads objectives
  • Understanding how ads work
  • Ad campaigns and Ad sets structure
  • Optimize the target audience to reach the right people
  • Facebook Bidding types
  • Setting up Conversions
  • Monitor the performance of a promotion - Beginner to Advanced
  • Performance & Analytics Metrics
  • Remarketing on Facebook - custom audiences & lookalikes
  • Target your own database, emails, or phone numbers on Facebook
  • Target the website visitors on Facebook and the people who engaged with your pages.
Module 3

Module 4

  • Build a professional Instagram profile
  • Instagram content best practices
  • Grow your account without buying fake likes
  • Stories & highlights for business
  • Cross-promoting the content & repurposing
  • Instagram verification
  • Instagram Hashtags best practices
  • Reels & Guides best practices
  • IGTV – Best practices
  • Instagram Analytics & Metrics
  • Create effective Instagram campaigns and success stories
  • Instagram Tools (creating videos, designs, and stories)
Module 4

Module 5

LinkedIn Personal Profile Optimization

  • LinkedIn personal account vs. LinkedIn company pages
  • Build a solid LinkedIn profile
  • Optimize your LinkedIn profile for the search engines

LinkedIn Business Pages

  • Create a professional LinkedIn company page
  • LinkedIn content strategy & best practices
  • Optimize the content for the SEO to increase visibility on the search results
  • Tips & Tools including the best time to post online and analytics
  • Top LinkedIn mistakes to avoid
  • B2B & B2C Marketing Strategies on LinkedIn
  • LinkedIn advertising - Create effective ads to generate leads and conversions
  • LinkedIn Ad targeting details (target by job title, company, education ...)
  • Personalized ad messages on LinkedIn
  • Improve business exposure in LinkedIn to increase revenue potential for the business
Module 5

Module 6

  • Creating Your Own YouTube Channel
  • An introduction to YouTube policies & guidelines
  • How to optimize YouTube channels and videos for the search engine
  • How to run YouTube monetization and earn money
  • Engage users by adding different elements to the video (Cards, End-Screens, etc.)
  • Divide Youtube videos into chapters.
  • Marketing & Ads to get more views
  • Advanced tips and tricks to improve your YouTube Channel
  • B2B & B2C Marketing Strategies on YouTube
  • Highlights on creating effective YouTube ads from Google Ads
  • Improve business exposure on YouTube
Module 6

Module 7

Twitter

  • Twitter Marketing growth strategy
  • Content strategy, frequency and types
  • Twitter Hashtags, trends & tools to find the best hashtags.
  • Twitter Marketing & Ads to get followers, retweets, generate leads, boost clicks, and drive sales.
  • Ads pricing and best practices
  • Targeting details
  • Linking Twitter to the website

TikTok

  • Branding Your TikTok Profile For Business
  • Creating A Hashtag Challenge
  • How Businesses Use TikTok In the real World
  • Best TikTok marketing strategies to increase followers
  • TikTok Marketing Do’s And Don’ts
Module 7

Module 8

E-Commerce Strategy and Structure

  • E-Commerce Building Blocks
  • The basic elements of an e-commerce business
  • Setting goals & Creating a business plan
  • Choosing a revenue model
  • Domain names, site structures, and top-level pages.
  • Covering navigation tools, product pages, shopping carts, and the checkout process.
  • Quality content and responsive site design
  • Engage users, drive site traffic, and build your business
  • Software Options & Solutions
  • Creating an engaging User Experience
  • E-Commerce Analytics
  • Supporting your E-Commerce Business - Marketing the website

Building your Online Store on Shopify 

  • Understand the Shopify eCommerce platform
  • Set up a beautiful and successful Shopify website easily
  • Link Shopify to the domain name
  • Create pages and sections
  • Setup collections and add your products and their variants (color, size, etc.)
  • Write effective SEO content
  • Add additional features through the Shopify app marketplace
  • How to integrate with payment gateways
  • Integrate the website with email marketing tools for automated email campaigns
  • Create marketing campaigns directly from Shopify
  • Shopify reports and analytics for ongoing optimization
Module 8

Module 9

  • Search Marketing: Organic, Local, and Paid Search
  • How Search Engines work
  • Keywords research
  • Content Development & Keyword strategy
  • Create a Google-friendly content
  • Site Structure
  • META Titles & Descriptions - Strategy & Structure
  • Headings & Sub-Heading
  • Domain Name & URL Structure
  • Website Navigation & Internal Links
  • Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications
  • SEO tools and reporting
  • Website audit and analysis
Module 9

Module 10

AdWords Account Setup & Campaign Management

  • AdWords account setup
  • Content Structuring
  • Campaigns, Ad Groups, and Ads
  • Organizing Ad Groups
  • Setting up your Google Ads campaigns
  • Search, Display, Shopping, Apps and YouTube ads
  • Keywords types and best ways to optimize the ads
  • Different targeting of Display, Shopping, and Video campaigns
  • Linking AdWords to Google Analytics, YouTube, and the Website.

Advanced Tracking & Analytics

  • Understanding Quality Score
  • Setup the Conversions
  • Track the return of the campaigns
  • Remarketing on Google and all over the Web.
  • Hands-on practice on various ad campaigns
Module 10

Module 11

  • Setting up the platform to analyze the website traffic
  • Understanding the Analytics Dashboard
  • Analytics Metrics & Bounce Rate
  • Audience Insights
  • Acquisition & Channels - Where visitors came from
  • Calculate the ROI of every traffic source
  • Analytics Reporting – Decision making
  • Behavior and Website pages analytics
  • Setting up Goals & Conversions
  • E-Commerce Analytics & Revenue Tracking
  • Exclude the internal traffic (employees and workers) from the Analytics
  • Measuring your Site’s ROI (Return on Investment) - Conversions Tracking
Module 11

Module 12

  • The basics of the Email Marketing tools
  • Create and design successful email design templates
  • Email design guidance
  • Growing your email list to increase revenue potential
  • Import your email contacts to MailChimp or Elastic Email
  • Sending email campaigns to your own database
  • Sending customized emails
  • Schedule Email campaigns
  • Sending sales driven and professional newsletters
  • Read and analyze the email reports
  • Analyze the open rate, views, and clicks
Module 12

Module 12

  • Explaining the project brief and process 
  • A Project covering strategic thinking, creating a social media and digital marketing plan
  • Social Media content, ads, online activities and plans 

AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO

  • Create successful Digital Marketing and Social Media campaigns
  • Generate more traffic, leads & sales
  • Reach the right target audience for your market and industry
  • Set a rewarding strategy to increase the Return on investment (ROI)
  • Generate effective reports and analysis
  • Become a Pioneer Marketer

AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING

  • A Certificate of Completion
  • Preparation to become Google Certified - Process & Guidance
  • Supportive materials including useful links and guides
  • Top scheduling social media and digital tools
  • Free stock photos websites
  • Viral Marketing case studies
  • Useful online tools & templates


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Testimonials

Digital Marketing Boot Camp Testimonial

It was a great pleasure having you through 6 days, walking together step by step to learn the strategies, tricks, and tools and reach the most advanced methods of Social Media and Digital Marketing.

Success Stories

The training was great, very helpful and a lot of hands-on. It's very useful for anyone planning to start a career as a freelancer or digital marketing or to add a certification to its own career. Sylva Abi Hanna Sales & Marketing | Business Owner
Very beneficial. I would recommend it to anyone who is considering starting his/her own business. Social Media has a world on its own definitely worth the hours and pay. I appreciate it! Even if you think you are slow, the instructors are more than patient and will guide you through it all! Thank you Elie and Elvis, much love. Alexy Jean Salloum Graphic Designer
It was an amazing training, very beneficial! Elie & Elvis are really friendly and are too patient :) I think I can run my own business now; thanks to you both :) Pamela Fahed Marketing Executive, Gulbenk Trading Co.
We enjoyed the training, it was very beneficial and we received a lot of important information that for sure will help us in our future career. The presenter Elie Sarkis was very helpful and professional where he gave us the infos in the best and smooth way. Elie Rahme Managing Director, Glow First
Loved the digital marketing training! so interesting! Looking forward for other trainings! And the training with Elie Sarkis is very motivational! Lea Njeim Creative Director, Social Media Management
Smooth training, great teacher (Elie Sarkis). A lot of information explained in an easy way. Elie Hanna Managing Partner, Glow First
Perfect training sessions. A lot of info and details. Interesting digital marketing course. Hala El Hajj Charge Marketing Operationnel
Very helpful course, learned a lot about how I will be able to manage my own social media accounts instead of investing in it with an agency to have it done for me. A great service, great people, loved it. Will definitely join another. Christy Samaha Social Media Executive
Elie Sarkis is so helpful and is simply a Master. Thank you :) Sabella Bassil Graphic Design & Website Content Specialist, Alfa Telecommunications
Got so many insights, my favorite part was the website links shared for our use and the digital marketing tips & tricks. Stephanie Doueihi Marketing Manager, HiCart.com
It was a very interesting Digital Marketing training, Elie is very knowledgeable, but we need a lot of practice to implement all the notions we crossed. Manal Dana Head of Marketing, Achour Holding
Amazing Digital Marketing training program :) Daniel Malaeb Publisher Relationship Manager, Maddict
Very innovative and professional approach to the social media education. I would recommend this training to any digital marketer who aims to take their online presence to the next level. Peter Bejjani Digital Marketing Manager, Bejjani Co.
It was a very useful Digital Marketing workshop in a lovely generous environment with a very helpful instructor and partner, thank you so much for this experience! Nicole Azouri Marketing Executive, AMS
Very good experience! I learned so much in just 2 days of training. I recommend this Digital Marketing course for everyone who wants to improve and have more influence on others. Sarah Adaimy Graphic Designer
Very interesting and useful training course. It connected all the dots providing us with a complete understanding of digital marketing components. Stephanie Azarian Marketing Manager, Everteam
It was a great photoshop training, friendly and very professional team. Layal Lteif Housing Loan Consultant, Phoenicia Real Estate
It was a great photoshop and illustrator training program! Very professional team Carol Kawerkian Student
What I liked the most about the Communication training was the practical part. The team has Smart tactics and is very educated. Cosette Abou Ghazaleh Managing Partner, Speedlight
Thank you Intoact for a very informative Facebook Marketing workshop. Elie Sarkis communicates clearly and effectively, and is very helpful and approachable. The presentation is very clear, well-structured, and easy to understand. I highly recommend their services. Peggy Bouchedid Client Services Manager, LeProfin
It was a good digital marketing training. Thank you! Georges Hourany Owner, Hourany Services 
When I began researching social media and digital marketing workshops, I had no idea I would meet such a professional, thoughtful, and genuine instructor. I really enjoyed our sessions because Mr. Elie Sarkis truly personalized the course for the group needs and target areas. The case studies exercises added a plus to the course and helped us understand the core of the workshop by practicing all its related aspects. Moreover the material and references communicated were very resourceful and useful. I would recommend this type of workshop for anyone who is looking to improve his digital and marketing skills and looking forward to signing up again for other detailed targeted workshops. Keep on the good work! Simona El Khoury Graphic Design Instructor, NDU
“Attended the Digital Marketing training. Amazing atmosphere - Professional setting.” Joe Daccache Corporate Sales
“I really enjoyed the Digital Marketing training. It was very taught. Very interesting & covered all the topics that are important to make us ready to start our new career” Zeina Zeidan Marketing Executive, Mercedez Benz
“ So glad I took the digital marekting course. Got all the questions that I'm searching for and more ” Rose-Mary Keyrouz Freelancer
“ This digital marketing training was very informative and up to my expectations; Elie is patient and is always helpful with any question we might have. ” Christelle Khraish Graphic Designer, SABIS
“ Such a professional team! Very useful and practical information in the growing trend of the digital marketing. ” Shoghig Anserlian Marketing Manager, Ets. H. Atamian
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