Digital Marketing for Online Stores & Retail
A practical hands-on Digital Marketing training program covering Social Media Marketing for online stores (Content Strategy & Advertising), SEO, Google Ads (SEM), Email Marketing & more. This full practical hands-on Digital Marketing course covers the Digital Marketing essentials that online businesses should apply, from Social Media strategy & advertising on Facebook & Instagram to SEO essentials, Google AdWords, Email Marketing, digital tips & tools, and an overview of Inbound Marketing and Google Analytics.
The course will be conducted by Elie Sarkis, Co-Founder of Intoact; Inbound Marketing Certified professional & Verified Master Trainer.
This program offers a deep understanding of the key elements of building successful Digital Marketing campaigns to increase sales & revenue using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies such as creating your shop on Instagram, linking it to your website, and many more.
Topics to be covered
- Facebook Business Pages
- Marketing & Ads to get more sales
- Content & Ads Strategy that suits online shops
- Create the best designs for your products using online tools
- Instagram Content & Ads
- Create your Instagram shop and link it to the website
- Create Remarketing campaigns to target your database and the website visitors
- Tips & Tools including the best time to post online, online tools for content creation, posting and analytics
- Create Newsletter Templates for shop updates, promotions, latest arrivals, and offers
- Setup & Send a newsletter to your clients and new prospective audiences
- Target the database on the social media channels
- Search Types: Organic, Local, and Paid Search
- How search engines work
- Optimize your collection and product pages to increase the website ranking on Google
- An understanding of Search Engine Optimization
- Keyword Research strategy and tools
- Content Development using the Keyword strategy
- How to Make a Google-friendly content
- Site Structure
- META Description & META Keywords
- Domain Name & URL Structure
- Website Navigation & Internal Links
- Inbound links strategy and tips
- Set up a Google Ads Campaign
- Content Structuring
- Understanding Quality Score
- Ads and Ad Groups
- Organizing Ad Groups
- Creating Effective Ads that drive more online sales
- Negative Keywords
- Getting started with Google Analytics
- Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
- Integrating Google AdWords campaigns into Google Analytics
- Track sales on Google Analytics
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Create a professional social media and digital marketing strategy for online stores.
- Maintain an effective digital presence on the social platforms.
- Develop digital marketing campaigns followed by consistent monitoring and analysis.
- Manage the SEO (Search Engine Optimization) campaigns.
- Develop effective social media ads to get more sales.
- Create Google AdWords campaigns (Text, Display, Video).
- Do the analytics needed to maintain a good and professional digital presence.
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- Top scheduling social media and digital tools
- Free stock photos websites
- Viral Marketing case studies
- Successful Social Media campaigns
- Social Media Ads e-books
- Google Adwords supportive materials
- Content creation materials & tools
- Useful online tools & templates
- SEO keyword research & structure
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