Digital Marketing for B2B and IT Companies
A practical hands-on Digital Marketing training program covering all digital activities that must be applied for B2B and IT Companies to increase leads and conversions such as:
Content Strategy, Advertising on Facebook & LinkedIn to collect potential leads, SEO to optimize the website and increase its visibility on Google, Google Ads (SEM), Email Marketing & more tips & tricks in Digital Marketing.
The course will be conducted by Elie Sarkis, Co-Founder of Intoact; Inbound Marketing Certified professional & Verified Master Trainer.
This program offers a deep understanding of the key elements of building successful Digital Marketing campaigns for B2B and IT Companies using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies such as creating your shop on Instagram, linking it to your website, and many more.
Topics to be covered
- Facebook Business Pages
- Marketing & Ads to get more sales
- Content & Ads Strategy that suits B2B
- LinkedIn Pages
- Lead generation Campaigns from Facebook & LinkedIn
- Personalized ad messages on LinkedIn
- Create the best designs for your products using online tools
- Tips & Tools including the best time to post online, online tools for content creation, posting and analytics
- Create Newsletter Templates for business updates, promotions & deals
- Setup & Send a newsletter to your clients and new prospective audiences
- Target the database on the social media channels
- Search Types: Organic, Local, and Paid Search
- How search engines work
- Website Optimization to increase the ranking on Google search
- An understanding of Search Engine Optimization
- Keyword Research strategy and tools
- Content Development using the Keyword strategy
- How to Make a Google-friendly content
- Site Structure
- META Description & META Keywords
- Domain Name & URL Structure
- Website Navigation & Internal Links
- Inbound links strategy and tips
- Set up a Google Ads Campaign
- Content Structuring
- Understanding Quality Score
- Ads and Ad Groups
- Organizing Ad Groups
- Creating Effective Ads that drive potential clients
- Negative Keywords
- Getting started with Google Analytics
- Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
- Integrating Google AdWords campaigns into Google Analytics
- Track sales on Google Analytics
- Analyzing which platform is driving potential clients using Google Analytics
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Create a professional social media and digital marketing strategy for B2B & IT Companies.
- Maintain an effective digital presence on the social platforms.
- Develop digital marketing campaigns followed by consistent monitoring and analysis.
- Manage the SEO (Search Engine Optimization) campaigns.
- Develop effective social media ads to get potential leads.
- Create Google AdWords campaigns (Text, Display, Video).
- Do the analytics needed to maintain a good and professional digital presence for the Company.
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- Top scheduling social media and digital tools
- Free stock photos websites
- Viral Marketing case studies
- Successful Social Media campaigns
- Social Media Ads e-books
- Google Adwords supportive materials
- Content creation materials & tools
- Useful online tools & templates
- SEO keyword research & structure
Need more details? We are one step away!