Facebook & Instagram Marketing Training Course
Get ready to win the Facebook & Instagram Marketing game in 2025!
Develop your skills online through Facebook & Instagram for business online course. Ideal for start-up business owners, marketing executives, and freelance individuals who seek to perfect their branding and marketing techniques.
Facebook & Instagram for Business online course covers everything you need to know about building effective strategies, campaigns, and manage Facebook & Instagram accounts. You will learn how to manage Facebook and Instagram from A to Z in a practical way.
The course also highlights different case studies and introduces the core techniques in social media marketing, helping all the participants to apply the best digital practices in their own strategies.
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Black November Price: 1,496 AED/ 400$ before Wednesday, January 22, 2025
Regular Price: 2,093 AED / $570
Who's this course for: This course is ideal for start-up business owners, marketing executives, and freelance individuals who seek to perfect their branding and marketing techniques.
Live Q&A sessions will be held on the following date to support you with all the questions that you might have during your learning journey
• Wednesday, January 22 | 5:30 PM – 6:30 PM Beirut Time, 7:30 PM – 8:30 PM Dubai time
• Monday, February 3 | 5:30 PM – 6:30 PM Beirut Time, 7:30 PM - 8:30 PM Dubai time
• Thursday, February 13 | 5:30 PM – 6:30 PM Beirut Time, 7:30 PM - 8:30 PM Dubai time
Topics to be covered
Module 1
- Social media and Digital Marketing strategy
- New Inbound Marketing understanding
- Targeted digital marketing plans for diverse audiences
- Budget planning for different timeframes – Monthly, Quarterly, and Yearly
- Effective use of strategy templates
Module 2
- Crafting an effective Content Marketing strategy
- Understanding the customer funnel
- Tailor content for different audiences
- Differentiate New from Traditional Marketing
- Maximize the use of AI tools for audience-focused content
- Advanced AI writing using ChatGPT, Bard and other tools
- Easily design and post with online editors – no technical skills required
- Stay updated on trends for organic reach
- Determine optimal post frequency and types
- Organize with Social Media Calendar Templates
Module 3
Part 1: Setup & Organic Activities
- Facebook Pages essentials
- Negative post management with Page Moderation
- Exploring Facebook content types and best practices
- Optimizing pages and content for search ranking
- Connecting Facebook Page to Instagram and WhatsApp Business
- Effective use of hashtags on Facebook
- Creating tracking links for content monitoring
- Learn how to use all features of the new Meta Business Suite
- Easy scheduling on Facebook and Instagram
- Analyzing insights and reports for informed decision-making and optimization
Part 2: Getting ready for Facebook & Instagram Ads
- Detailed explanation of the Meta Business Suite & Business Manager
- Setting up Business Manager & Meta Suite
- Understanding the settings dashboard and its features
- Facebook for Business vs. Personal Ads Manager
- Adding the pages & Creating Ad Accounts for every business
- Managing the business roles for efficient team collaboration
- Connecting Facebook & Instagram with the Website - Meta Pixel
- Payment’s setup
- Creating Catalogs & Shops
- Omnichannel marketing - Connecting Socials with website
Module 4
Part 1: Create Ads that Get Results
- Ads objectives for diverse marketing goals
- Understand how ads work
- Ad campaigns and Ad sets structure
- Optimize the target audience to reach the right people
- Learn what targeting works for various industries
- Master the does and don’ts in Meta ads.
- Learn how to set the right budget for your campaigns
- Exploring different Facebook bidding types
- Choosing the right content for the right ad to maximize results
Part 2: Advanced Optimizations
- Setting up conversion tracking for campaign success
- Monitor the performance of a promotion - Basic to Advanced
- Performance & Analytics Metrics
- Remarketing on Facebook & Instagram - custom audiences & lookalikes
- Target your own database, emails, or phone numbers – Advanced targeting
- Target the website visitors and the people who engaged with your pages on Facebook & Instagram
Module 5
- Build a professional Instagram profile
- Instagram content best practices
- Grow your account organically, without buying fake likes
- Stories & highlights for business
- Cross-promoting and repurposing the content for a wider reach
- Instagram verification – How & Why
- Instagram Hashtags best practices
- Reels best practices
- Instagram Analytics & Metrics
- Create effective Instagram campaigns and success stories
- Instagram Tools - creating videos, reels and stories easily
- How to strategically choose the best influencer for your brand
- How to deal with influencers and track performance
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Create a professional strategy on both Facebook and Instagram.
- Maintain an effective digital presence on the social platforms.
- Develop Facebook and Instagram marketing campaigns followed by consistent monitoring and analysis.
- Develop effective social media ads.
- Understand the difference between all types of ad campaigns and know what campaign type to use to serve your objectives and maximize the results.
- Do the analytics needed to maintain a good and professional digital presence.
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- Top social media scheduling tools
- Free stock photos websites
- Viral Marketing case studies
- Successful Social Media campaigns
- Social Media Ads e-books
- Content creation materials & tools
- Useful online tools & templates
FREQUENTLY ASKED QUESTIONS FAQs
- Do we receive a certificate after attending the course?
Of course. After completing the program, you will receive a Certificate of Completion from Intoact International highlighting the course details including the hours and topics completed. You will also receive the Dubai Government Diploma from KHDA, the Knowledge and Human Development Authority in Dubai. - Is the Social Media for Business course accredited?
Yes, our courses are approved by the Knowledge and Human Development Authority in Dubai (KHDA). After completing the training, the certificate will be attested by KHDA. You can attach it to your profile and CV, and use it in your job applications and other related projects. - Does the course help us finding a job in social media or digital marketing?
Definitely. The Social Media course is very practical, and considered one of the best digital marketing courses in the region. All the information are delivered in a guided way to be easily applied in your day to day tasks. You can also mention the program experience and present the Certificate when you apply for new job openings. - Can Intoact International guarantee a job vacancy for us?
The demand for professional Social Media Marketers and Digital Marketers positions is very high.
We cannot guarantee employment, but we always connect people attending our training courses with recruiters and companies in our network, whenever they have a new job opportunity.
Need more details? We are one step away!
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