Google AdWords - SEM Training
Learn how to create effective Google AdWords campaigns.
Search Engine Marketing (SEM) known as Google Ads, refers to a variety of strategies, a company can use to generate more traffic to their website with the goal of promoting a website's visibility using paid search. Our Google AdWords training program covers the necessary knowledge to create, monitor, and improve your paid search campaigns.
This Google AdWords course is ideal for business owners, website owners, content creators, in-house digital marketers, bloggers, and marketing agencies who aim to attract website leads and reach the right audience with successful Google AdWords campaigns.
Early Bird Price: 880 AED / $240 before Sunday, July 4, 2021
Regular Price: 1,100 AED / $300
Topics to be covered
- AdWords account setup
- Content Structuring
- Campaigns, Ad Groups, and Ads
- Organizing Ad Groups
- Setting up your Google Ads campaigns
- Search, Display, Shopping, Apps and YouTube ads
- Keywords types and best ways to optimize the ads
- Different targeting of Display, Shopping, and Video campaigns
- Linking AdWords to Google Analytics, YouTube, and the Website
- Understanding Quality Score
- Setup the Conversions
- Track the return of the campaigns
- Remarketing on Google and all over the Web.
- Hands-on practice on various ad campaigns
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Know how Google Ads work and how to develop the structure of winning ads that will drive more potential traffic, leads, and sales
- Create Google Ads campaigns (Search, Display, Video & Remarketing campaigns)
- Understand the difference between the ad types and when to use them
- Set up Google Ads conversions and analyze the performance of your AdWords campaigns
- Handle the Google AdWords in-house while saving hundreds of dollars paid on a monthly basis
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- SEM tips and tools
- Google Ads supportive materials and backup files
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