Google AdWords - SEM Training Course
Learn how to create effective Google AdWords campaigns.
Search Engine Marketing (SEM) known as Google Ads, refers to a variety of strategies, a company can use to generate more traffic to their website with the goal of promoting a website's visibility using paid search. Our Google AdWords training program covers the necessary knowledge to create, monitor, and improve your paid search campaigns.
This Google AdWords course is ideal for business owners, website owners, content creators, in-house digital marketers, bloggers, and marketing agencies who aim to attract website leads and reach the right audience with successful Google AdWords campaigns.
Early Bird Price: 1,285 AED / $350 before Thursday, September 28, 2023
Regular Price: 1,578 AED / $430
Live Q&A session will be held on the following date to support you with all the questions that you might have during your learning journey
-October program: Thursday, October 12 l 5;30 PM- 6:30 pm Beirut Time, 6:30 PM - 7:30 PM Dubai Time
-November Program: Thursday, Novemer 27 l 5;30 PM- 6:30 pm Beirut Time, 7:30 PM - 8:30 PM Dubai Time
Topics to be covered
- AdWords account setup
- Content Structuring
- Campaigns, Ad Groups, and Ads
- Organizing Ad Groups
- Setting up your Google Ads campaigns
- Search, Display, Shopping, Apps and YouTube ads
- Keywords types and best ways to optimize the ads
- Different targeting of Display, Shopping, and Video campaigns
- Linking AdWords to Google Analytics, YouTube, and the Website
- Understanding Quality Score
- Setup the Conversions
- Track the return of the campaigns
- Remarketing on Google and all over the Web.
- Hands-on practice on various ad campaigns
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Know how Google Ads work and how to develop the structure of winning ads that will drive more potential traffic, leads, and sales
- Create Google Ads campaigns (Search, Display, Video & Remarketing campaigns)
- Understand the difference between the ad types and when to use them
- Set up Google Ads conversions and analyze the performance of your AdWords campaigns
- Handle the Google AdWords in-house while saving hundreds of dollars paid on a monthly basis
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- SEM tips and tools
- Google Ads supportive materials and backup files
FREQUENTLY ASKED QUESTIONS FAQs
- Do we receive a certificate after attending the course?
Of course. After completing the program, you will receive a Certificate of Completion from Intoact International highlighting the course details including the hours and topics completed. You will also receive the Dubai Government Diploma from KHDA, the Knowledge and Human Development Authority in Dubai.
Moreover, we will guide you to Google Certifications process in order to become Google Certified, with no additional charges.
- Is the SEM course accredited?
Yes, our courses are approved by the Knowledge and Human Development Authority in Dubai (KHDA). After completing the training, the certificate will be attested by KHDA. You can attach it to your profile and CV, and use it in your job applications and other related projects.
- Does the course help us finding a job in social media or digital marketing?
Definitely. The Google Ads course is very practical, and considered one of the best digital marketing courses in the region. All the information are delivered in a guided way to be easily applied in your day to day tasks. You can also mention the program experience and present the Certificate when you apply for new job openings.
- Can Intoact International guarantee a job vacancy for us?
The demand for professional Social Media Marketers and Digital Marketers positions is very high.
We cannot guarantee employment, but we always connect people attending our training courses with recruiters and companies in our network, whenever they have a new job opportunity.
Need more details? We are one step away!