Digital Marketing for Service Companies
By providing services, a service company generates money; and by promoting its service online, it raises awareness and credibility to the digital community, generating the most online traffic, and therefore customers!
A practical hands-on Digital Marketing training program for Service Companies, cover all thedigital activities that should be implemented to get effective leads and get higher conversions such as Digital Marketing Strategy, Advertising on Facebook, Instagram & LinkedIn, SEO, Google Ads (SEM), Email Marketing & more tips & tricks in Digital Marketing to collect potential leads, optimize the website and increase its visibility on Google.
This training provides the company with key elements of building successful Digital Marketing campaigns to get higher results in a short time; it also highlights different case studies and introduces the core techniques in digital marketing, helping all the service companies establish a digital presence like no other.
Topics to be covered
- Facebook Business Pages
- Marketing & Ads to boost the website traffic and get more online sales
- Instagram Content and Strategies for Service Companies
- LinkedIn Pages
- Lead generation Campaigns from Facebook & LinkedIn
- Personalized ad messages on LinkedIn
- Design Templates using online tools
- Tips & Tools including the best time to post online, online tools for content creation, posting and analytics
- Create Newsletter Templates for business updates, promotions & deals on the services provided
- Setup & Send a newsletter to the available database and new prospective audiences
- Analyze and Monitor the results
- Search Types: Organic, Local, and Paid Search
- How search engines work
- Website Optimization to increase the ranking on Google search
- An understanding of Search Engine Optimization
- Keyword Research strategy and tools
- Content Development using the Keyword strategy
- How to Make a Google-friendly content
- Site Structure
- META Description & META Keywords
- Domain Name & URL Structure
- Website Navigation & Internal Links
- Inbound links strategy and tips
- Set up a Google Ads Campaign to increase traffic generated from Google
- Content Structuring
- Understanding Quality Score
- Ads and Ad Groups
- Organizing Ad Groups
- Creating Effective Ads that drive potential clients
- Negative Keywords
- Getting started with Google Analytics
- Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
- Integrating Google AdWords campaigns into Google Analytics
- Track sales on Google Analytics
- Analyzing which platform is driving potential clients using Google Analytics
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Create a sustainable digital presence on the social platforms of the Service Company.
- Develop digital marketing campaigns to raise awareness about the service and increase sales.
- Monitor and Analyze the results at the end of the campaign.
- Manage the SEO (Search Engine Optimization) campaigns.
- Create Google AdWords campaigns (Text, Display, Video) that are considered mandatory for such type of business.
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- Top scheduling social media and digital tools
- Free stock photos websites
- Viral Marketing case studies
- Successful Social Media campaigns
- Social Media Ads e-books
- Google Adwords supportive materials
- Content creation materials & tools
- Useful online tools & templates
- SEO keyword research & structure
Need more details? We are one step away!