Digital Marketing for F&B & Hotels
Did you know that 15-20% of the F&B and Hotels revenue comes from social media platforms?
Our practical hands-on Digital Marketing training program for F&B and Hotels covers everything related to Digital Marketing that any restaurant or hotel must follow to increase its sales; in this case, we are talking about food orders and room reservations.
Some of the most searched and trending terms are food, restaurants, order online, delivery, 5- star hotels, hotel deals, hotel booking, and many more… In this program, we will be providing Strategies to implement on Social Media (Content Strategy & Advertising), SEO (Search Engine Optimization), SEM (Google Ads & PPC), Email Marketing, eCommerce, and Google Analytics. So if you haven't already, now is the time to boost your digital marketing plan and ensure your strategy is ahead of the curve.
Topics to be covered
- Facebook Business Pages
- Marketing & Ads to get more bookings
- Content & Ads Strategy that suits the F&B sector
- Create the best designs using easy-to-use online tools
- Instagram Content & Ads
- Create your Instagram shop and link it to the website for food orders or hotel packages
- Create Remarketing campaigns to target your database and the website visitors
- Tips & Tools including the best time to post online, online tools for content creation, posting and analytics
- Create Newsletter Templates for packages, offers, deals...
- Setup & Send a newsletter to your clients and new prospective audiences
- Target the database on the social media channels
- Search Types: Organic, Local, and Paid Search
- How search engines work
- Optimize your collection and product pages to increase the website ranking on Google
- An understanding of Search Engine Optimization
- Keyword Research strategy and tools
- Content Development using the Keyword strategy
- How to Make a Google-friendly content
- Site Structure
- META Description & META Keywords
- Domain Name & URL Structure
- Website Navigation & Internal Links
- Inbound links strategy and tips
- Set up Google Ads Campaign for hotel or food offers
- Content Structuring
- Understanding Quality Score
- Ads and Ad Groups
- Organizing Ad Groups
- Creating Effective Ads that drive more online orders and bookings
- Negative Keywords that might affect the campaign
- Getting started with Google Analytics
- Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
- Integrating Google AdWords campaigns into Google Analytics
- Track sales on Google Analytics
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Create a professional social media and digital marketing strategy for hotels and restaurants.
- Develop successful digital marketing campaigns followed by consistent monitoring and analysis.
- Manage the SEO (Search Engine Optimization) campaigns to get more orders and bookings.
- Develop effective social media ads that target the right audience.
- Create Google AdWords campaigns (Text, Display, Video) for hotels and restaurant offers and packages.
- Do the analytics needed to maintain a good and professional digital presence.
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- Top scheduling social media and digital tools
- Free stock photos websites
- Viral Marketing case studies
- Successful Social Media campaigns
- Social Media Ads e-books
- Google Adwords supportive materials
- Content creation materials & tools
- Useful online tools & templates
- SEO keyword research & structure
Need more details? We are one step away!