Digital Marketing for Real Estate

Clients are beginning to buy houses in a different way through online market research when they want to buy their future home or office.
Digital Marketing for Real Estate is a training program that considers real estate companies in the Digital Marketing world to increase their sales since the digital marketing strategy can have a much greater impact than traditional marketing strategies nowadays.
In this program, what will be covered are the Digital Marketing Strategy, Social Media Marketing (Content Strategy & Advertising), SEO (Search Engine Optimization), SEM (Google Ads & PPC), Email Marketing, eCommerce, and Google Analytics, specifically tailored for the real estate sector. By learning digital marketing skills, the real estate company will become even more important in running a successful business where it can ensure that it has the skill set necessary to stand out from its competitors online.
Topics to be covered
Module 1
- Create an effective digital marketing strategy for the real estate
- Budget planning strategy and implementation
- Plan successful digital marketing campaigns
Module 2
- Create a content marketing strategy that increases sales and conversions
- Prepare an effective social media content calendar
- Create online posts with or without design skills while meeting the real estate
- Optimize the designs and creatives that suit the field
- Posting strategy
- Points to be considered while creating appealing content
- Case studies and live examples

Module 3
- Facebook Pages – The essentials
- Page Moderation
- Facebook Content Types & Best Practices that suit the property field
- Optimize the page and its content while using keywords related to Real Estate for the search ranking
- Content the Facebook Page to Instagram & WhatsApp Business
- Facebook Hashtags best practices
- Creating tracking links for the content
- Creator Studio & Latest Updates
- Facebook & Instagram Scheduling
- Insights & Analytics
Facebook Business Manager
- Facebook for Business – Deep knowledge and Importance of Business Manager
- Setting up Business Manager
- Understanding the dashboard
- Facebook for Business vs. Regular Ads Manager
- Adding the pages & Creating Ad Accounts
- Managing the Business roles
- Connecting Facebook with the Website - Facebook Pixel
- Payments setup
- Creating Catalogs & Shops
Facebook Ads - All the way to advanced targeting
- Facebook ads objectives to get more potential traffic, leads and sales
- Understanding how ads work for Real Estate
- Ad campaigns and Ad sets structure
- Optimize the target audience to reach the right people
- Facebook Bidding types
- Setting up Conversions
- Monitor the performance of a promotion - Beginner to Advanced
- Performance & Analytics Metrics
- Remarketing on Facebook - custom audiences & lookalikes
- Target your own database, emails, or phone numbers on Facebook
- Target the website visitors on Facebook and the people who engaged with your pages

Module 4
- Build a professional Instagram profile for the Real Estate company
- Instagram content best practices
- Grow your account without buying fake likes
- Stories & highlights tailored
- Cross-promoting the content & repurposing
- Instagram verification
- Instagram Hashtags best practices
- Reels & Guides best practices
- IGTV – Best practices to engage with the followers
- Instagram Analytics & Metrics
- Create effective Instagram campaigns and success stories
- Instagram Tools (creating videos, designs, and stories)

Module 6
- How search engines work
- Keyword research strategy & tips related to the real estate
- How to improve the ranking of the website on the search engines
- Create an SEO-friendly website using keywords that are related to real estate
- SEO tools
- Case studies and hands-on practices

Module 5
- Create a professional LinkedIn company page for the company
- LinkedIn content strategy & best practices
- Optimize the content for the SEO to increase visibility on the search results
- Tips & Tools including the best time to post online and analytics
- Top LinkedIn mistakes to avoid
- B2C Marketing Strategies on LinkedIn related to Real Estate
- LinkedIn advertising - Create effective ads to generate leads and conversions
- LinkedIn Ad targeting details (target by job title, company, education ...)
- Personalized ad messages on LinkedIn
- Improve business exposure in LinkedIn to increase revenue potential for the business

Module 7
- Understanding the dashboard
- Creating effective Google Ads campaigns
- (Search, Display, YouTube & Shopping Ads)
- Campaigns optimization
- Keywords best practices
- Bidding and budget allocation
- Reporting & Conversion tracking
- Tips and tricks to optimize the ad performance
- Hands-on practices

Module 8
- Setting up the platform to analyze the traffic on the company's website
- Understanding the Analytics Dashboard
- Audience Insights
- Traffic Source - Where visitors came from
- Calculate the ROI of every traffic source
- Analytics Reporting – Decision making for improvement
- Setting up Goals & Conversions
- Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions

Module 9
- Sending sales-driven and professional newsletters about the industry's update, deals, greetings...
- Import the available Database
- Email design guidance
- Schedule a campaign ahead of time
- Target your email database on the social media channels
- Newsletter Reports

AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Create a professional social media and digital marketing strategy for the real estate field.
- Maintain an effective digital presence on social platforms.
- Develop successful digital marketing campaigns followed by consistent monitoring and analysis.
- Manage the SEO (Search Engine Optimization) campaigns to get more sales on the website.
- Develop effective social media ads that target the right audience.
- Create Google AdWords campaigns (Text, Display, Video).
- Do the analytics needed to maintain a good and professional digital presence.
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- Top scheduling social media and digital tools
- Free stock photos websites
- Viral Marketing case studies
- Successful Social Media campaigns
- Social Media Ads e-books
- Google Adwords supportive materials
- Content creation materials & tools
- Useful online tools & templates
- SEO keyword research & structure
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