Digital Marketing for Real Estate
Clients are beginning to buy houses in a different way through online market research when they want to buy their future home or office.
Digital Marketing for Real Estate is a training program that considers real estate companies in the Digital Marketing world to increase their sales since the digital marketing strategy can have a much greater impact than traditional marketing strategies nowadays.
In this program, what will be covered are the Digital Marketing Strategy, Social Media Marketing (Content Strategy & Advertising), SEO (Search Engine Optimization), SEM (Google Ads & PPC), Email Marketing, eCommerce, and Google Analytics, specifically tailored for the real estate sector. By learning digital marketing skills, the real estate company will become even more important in running a successful business where it can ensure that it has the skill set necessary to stand out from its competitors online.
Topics to be covered
- Create an effective digital marketing strategy for the real estate
- Budget planning strategy and implementation
- Plan successful digital marketing campaigns
- Create a content marketing strategy that increases sales and conversions
- Prepare an effective social media content calendar
- Create online posts with or without design skills while meeting the real estate
- Optimize the designs and creatives that suit the field
- Posting strategy
- Points to be considered while creating appealing content
- Case studies and live examples
- Facebook Business Pages - Points to consider
- Marketing & Ads to get more potential traffic and sales
- Instagram Content & Ads Strategy for Real Estate
- Create Remarketing Campaigns to target existing customers and website visitors
- LinkedIn Pages
- B2C Marketing Strategies on LinkedIn
- Personalized ad messages on LinkedIn sent to well-targeted people
- Campaigns to get effective leads
- How search engines work
- Keyword research strategy & tips related to the real estate
- How to improve the ranking of the website on the search engines
- Create an SEO-friendly website using keywords that are related to real estate
- SEO tools
- Case studies and hands-on practices
- Set up a Google Ads Campaign
- Content Structuring
- Understanding Quality Score
- Ads and Ad Groups
- Organizing Ad Groups
- Creating Effective Ads that drive potential clients
- Negative Keywords that might affect the planned campaign
- Getting started with Google Analytics
- Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
- Integrating Google AdWords campaigns into Google Analytics
- Track sales on Google Analytics
- Analyzing which platform is driving potential clients using Google Analytics
- Sending sales-driven and professional newsletters about the industry's update, deals, greetings...
- Import the available Database
- Email design guidance
- Schedule a campaign ahead of time
- Target your email database on the social media channels
- Newsletter Reports
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Create a professional social media and digital marketing strategy for the real estate field.
- Maintain an effective digital presence on social platforms.
- Develop successful digital marketing campaigns followed by consistent monitoring and analysis.
- Manage the SEO (Search Engine Optimization) campaigns to get more sales on the website.
- Develop effective social media ads that target the right audience.
- Create Google AdWords campaigns (Text, Display, Video).
- Do the analytics needed to maintain a good and professional digital presence.
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- Top scheduling social media and digital tools
- Free stock photos websites
- Viral Marketing case studies
- Successful Social Media campaigns
- Social Media Ads e-books
- Google Adwords supportive materials
- Content creation materials & tools
- Useful online tools & templates
- SEO keyword research & structure
Need more details? We are one step away!