Digital Marketing for NGOs
Just like any other business, NGOs can also take advantage of social media to create awareness!
A practical hands-on Digital Marketing training program designed for the NGOs, covering all the digital activities that should be implemented to raise awareness, collect donations, and promote campaigns through a solid Digital Marketing Strategy, Advertising on social media platforms, SEO, and Google Ads (SEM).
This training provides the NGO with key elements of building successful Digital Marketing campaigns to get effective results; it also highlights different case studies and introduces the core techniques in digital marketing, helping all the NGOs share positivity through spreading help and support on social media.
Topics to be covered
- Create an effective digital marketing strategy for the company or the brand
- Budget planning strategy and implementation
- Plan successful digital marketing campaigns
- Create a content marketing strategy that raises awareness
- Prepare an effective social media content calendar
- Create online posts with or without design skills
- Optimize the designs and creatives
- Posting strategy
- Points to be considered while creating engaging content
- Case studies and live examples
- Facebook & Instagram Content & Ads Strategy for NGOs
- Instagram shop building and the link to the website
- Create Remarketing Campaigns to target existing customers and website visitors
- Engage users by adding different elements to the video
- Youtube Ads - Types & Implementation
- Tips & Tools including the best time to post online for the luxury brands, online tools for content creation, posting, and analytics
- How search engines work
- Keyword research strategy & tips related to the NGOs
- How to improve the ranking of the NGO's website on the search engines
- Create an SEO-friendly website using keywords
- SEO tools
- Case studies and hands-on practices
- Set up Google Ads Campaign for donations
- Content Structuring
- Understanding Quality Score
- Ads and Ad Groups
- Organizing Ad Groups
- Creating Effective Ads that drive more traffic
- Negative Keywords that might affect the campaign
- Getting started with Google Analytics
- Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
- Integrating Google AdWords campaigns into Google Analytics
- Track sales on Google Analytics
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Create a sustainable digital presence on the social platforms of the NGO.
- Develop digital marketing campaigns to raise awareness about the donation campaigns.
- Monitor and Analyze the results at the end of the campaign.
- Manage the SEO (Search Engine Optimization) campaigns.
- Create Google AdWords campaigns (Text, Display, Video) for people searching to donate.
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- Top scheduling social media and digital tools
- Free stock photos websites
- Viral Marketing case studies
- Successful Social Media campaigns
- Social Media Ads e-books
- Google Adwords supportive materials
- Content creation materials & tools
- Useful online tools & templates
- SEO keyword research & structure
Need more details? We are one step away!