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Certified Digital Marketing A-Z Practical Training

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Certified Digital Marketing A-Z Practical Training

Digital Marketing – Study Notes:

Closing channels

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Lina
Skills Expert
This module opens with a comprehensive overview of channel planning including the challenges this presents to marketers. It covers inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing. Next, the module dives deeper into key topics related to each of the channels, covering social media marketing and content marketing strategy, search engine marketing, SEO, conversion rate optimization.

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