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Search Engine Optimization - SEO Training Course

Search Engine Optimization - SEO Training Course

Learn how search engines work, discover the fundamentals of website SEO.

Our SEO training course covers everything related to keyword research, writing the best content for the website, structuring the URL design, getting links, blogging, increasing page rank, and analyzing results to help boost your search engine positioning and ranking.
This Search Engine Optimization training program is ideal for business owners, website owners, content creators, in-house digital marketers, bloggers, and marketing agencies who aim to get a higher ranking in search engines especially Google, and attract website leads organically.

The SEO training course is ideal for business owners, website owners and also important and useful for copywriters and marketing professionals who aim to get a better understanding of the opportunities driven by search engine optimization. Search Engine Optimization drives traffic and acquires rankings, but it’s also about securing an ROI.

Early Bird Price: 990 AED / $270 before Sunday, February 6, 2021
Regular Price: 1,215 AED / $330

Topics to be covered

Module 1

Understand the different Search types: 

  • Organic search
  • Local search
  • Paid search

Module 2

  • An understanding of Search Engine Optimization
  • Search Engine Algorithms
  • Introducing the factors that involve the website ranking
Module 2

Module 3

  • Keyword research
  • What terms are people searching for
  • Keyword competition analysis 
  • How often are those terms searched
  • Keywords by Region 
  • SEO keywords tools 

Module 4

  • Site Structure
  • META Titles & Descriptions - Strategy & Structure
  • Headings & Sub-Heading 
  • Domain Name & URL Structure
  • Website Navigation & Internal Links
  • Inbound links 
  • SEO and Website Images
  • SEO Localization
  • Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications

Module 5

  • Tools for website audit and analysis
  • Generate technical website reports
  • Use tools to define the improvements needed
  • Off-Site optimization and SEO Providers
  • How Off-Site Optimization works and what to expect

AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO

  • Improve and evaluate your website's SEO performance
  • Generate full website audits to analyze all the website pages and optimize them accordingly for the search engines
  • Manage the SEO (Search Engine Optimization) campaigns
  • Optimize the internal navigation of the website to reduce the bounce rate and improve customer satisfaction
  • Analyze the SEO performance for an existing website or set up the SEO strategy for a new website
  • Monitor and guide the agency's work by presenting the changes you would like to have to optimize your website ranking and your campaign activities

AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING

  • A Certificate of Completion from Intoact International 
  • SEO Supportive Materials
  • SEO Tools & Interfaces

 

FREQUENTLY ASKED QUESTIONS FAQs

  • Do we receive a certificate after attending the course?
    Of course. After completing the program, you will receive a Certificate of Completion from Intoact International highlighting the course details including the hours and topics completed. You will also receive the Dubai Government Diploma from KHDA, the Knowledge and Human Development Authority in Dubai.

  • Is the SEO course accredited?
    Yes, our courses are approved by the Knowledge and Human Development Authority in Dubai (KHDA). After completing the training, the certificate will be attested by KHDA. You can attach it to your profile and CV, and use it in your job applications and other related projects.

  • Does the course help us finding a job in social media or digital marketing?
    Definitely. The Search Engine Optimisation course is very practical, and considered one of the best digital marketing courses in the region. All the information are delivered in a guided way to be easily applied in your day to day tasks. You can also mention the program experience and present the Certificate when you apply for new job openings.

  • Can Intoact International guarantee a job vacancy for us?
    The demand for professional Social Media Marketers and Digital Marketers positions is very high.
    We cannot guarantee employment, but we always connect people attending our training courses with recruiters and companies in our network, whenever they have a new job opportunity.


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Testimonials

Digital Marketing Boot Camp Testimonial

It was a great pleasure having you through 6 days, walking together step by step to learn the strategies, tricks, and tools and reach the most advanced methods of Social Media and Digital Marketing.

Success Stories

If you're looking to get more knowledge in Digital Marketing, this course is for you. The six sessions are information-packed sessions! At the end of the course, you will be given all the tools you need to have more knowledge in digital marketing. Diane Lawen Director of Marketing, Paramount Management
Professional, practical, and interesting. The Digital Marketing training program is suitable for beginners as for advanced. I will review all the notes and presentations and come back to you for extra sessions for sure. Nidale Afeiche Partner/Manager, APRINT
The training was very informative and up to my expectations. Elie is patient and is always helpful with any question we might have. Christelle Khraish Graphic Designer, SABIS
I really enjoyed the digital marketing course. The training was very well taught, very interesting and covered all the topics that are important to make us ready to start our new digital career. Zeina Zeidan Marketing Executive, Mercedes Benz
The training exceeded my expectations and was such a helpful tool for my business and as a learning experience. It was really the A-Z in digital marketing; highly recommended. Dima El-Halabi Dietitian & Clinical Manager, Dr. Rami Abedi Clinic
It was a great training especially coming from a different background with limited information about Digital Marketing. I got the chance to understand how business for Facebook works and how we can use it as a non-profit organization. Farah Abi Mosleh Community Development Officer, Farah Social Foundation
This is the most specified, helpful, and applicable social media training I ever attended. The trainer was well done performing with great training skills. Thank you Intoact for the great information! Ghinwa Ghazi Zeitouni Journalist, Union of Progressive Women
The training was very intense, very well organized, very thoroughly taught. Elie is a great teacher and a great trainer. He doesn't miss a detail, gives an interactive classroom. From zero knowledge about Digital Marketing, I would say that I am leaving this session with more knowledge than expected. Thank you! Luana Boulos Psychologist
I loved the training, it was filled with info, I learned a lot of new techniques which I am sure will help boost my career. Having practical examples was awesome and I will surely take other courses with Intoact in the near future! Nancy Hasbany Senior Marketing Coordinator, United Petroleum Co.
The course was very interactive and professional. Everything was practical, the thing that we all missed in our educational level. Dona Rouhana Back Office, Add-Mind
The Full Digital Marketing course covers all the essential tools for anyone to be able to manage the digital marketing aspects of a business. It was very helpful and useful for me especially because I'm starting a new job. Munir Saad Al Hariri Marketing Executive, Tensai Tuning
The training was honestly more than what I had already anticipated. I would definitely recommend it to my relatives and friends. I feel like now I'm ready to take actions online digitally without having to worry about anything. Charbel Aghnatios Student
I would definitely recommend your training to anyone that wishes to enter the digital world or simply become more advanced and work in a professional way. The information was very helpful. Thank you so much for the effort in putting this training together. Sarah Abdelnour Business Owner
The Digital Marketing training was great, it was beyond what I expected. I have learned new concepts and had the time to experience, test and practice. Elie is a very knowledgeable and experienced trainer. I totally recommend it! Mohamad Cheblak Engagement and Outreach Officer, MSF
It was a very nice experience. I really increased my knowledge and learned new things. Thank you for your time and support! Mabelle Azar Sales Manager, Numed SARL
As expected, the course was very beneficial. We went through the fundamentals of SEO, SEM, and Google Analytics which definitely help improve business sales and marketing performance. Raymond Nahra Marketing Executive, CSS Providers
This training is really good. It changed my whole perspective on social media not only in boosting and reaching strategies but also in focusing on the identity of the business, and how to keep it interesting. Chris Tannous Owner, Haven The Cabin
The training was super helpful and full of useful information with a lot of details that will boost our knowledge about this domian. Elie knows definitely how to deliver the material by sharing his experience and knowledge with us! Maryse Abi Haidar Student
Not to be missed! One of the most effective and interactive training. Thank you Elie and Elvis, Cheers! Maria Bou Saada Project & Communication Head Unit
Very interesting training! We learned very fruitful information that would be of huge added value at work. I will certainly recommend it to my peers. Krystel Kilo Team Leader - Marketing Strategy, Bank Audi
It was excellent, very professional, a lot of information. It needs practice and I am sure that I will come back for a new training. Very good material! Rana Sfeir Digital Consumer Manager, Pierre Fabre
Such a professional team! Very useful and practical information in the growing trend of Digital Marketing! Shohig Anserlian Marketing Manager, Atamian
Amazing, thank you. I learned a lot about almost all the topics in Digital Marketing. Elie is very friendly and answered all our concerns. I totally recommend this course. Marilyne Farah Digital Marketing Specialist, Sanita
The training was very helpful and detailed, where I learned a lot about social media and digital marketing and all the topics I might use in my work. Laura Abou Rjeily Corporate Communications Manager - Al Sumaria TV
It was a life-changing experience! The training was really above my expectations; the way that it was communicated to us was really professional and proficient. Thank you! Joyce Mikhael -
Very interesting training, covering all fields of social networks, all tools, especially if you don't know anything (0 level). Thank you so much! Sherine Azar Abi Fadel Fakhoury Journalist
It was a great experience, I got a lot of useful information and tips! Mohammad Aldor CEO, Get4Less Ghana
Clear and informative. Everything you need to know about Digital Marketing and not boring at all! It was fun and highly recommended! Thalia Kahi Web Editor, Nidaa l Watan
Thank you for this training, it was extremely informative, and all the information I was seeking was provided! Thank you Elie for all the tips as well! Joy Yazbeck Social Media Manager, UNHCR
Training content is very clear, well organized and the flow is well structured. Highly recommended! Layal Bejjani Head of Marketing & Communication, Sports Life
It was a very good training, I've learned more things that will help me to build my own business in the future. Elie was a generous instructor and Elvis was very helpful, I really appreciate your efforts. Thank you! Safaa Zeidan Business Intelligence, Hikma Pharmaceuticals
The training was interactive yet overload by the information. But very comprehensive, delivered in a very professional way, and includes a detailed plan with smart objectives! Jihane Haidar Business Intelligence Manager
The training was very interesting, as I was not aware of all info; I ended up knowing all details! The instructor was very helpful, knowledgeable, and very professional. It was a good experience, and hope to take more courses with Intoact! Dayana Yammine Customer & Sales Manager, Menagate
First, I would like to say that it was really a pleasure meeting Elie and Elvis, and I think taking this course with Intoact was the best decision I took. Very valuable info, they respond to all our questions and concerns and always available to respond to our requests even after the course. Thank you! Lara Bouery Executive Assistant
Intoact's A-Z training was a great experience, very informative while delivering adequate hands-on examples. Great working environment. Rawad Bou Younes Marketing Officer, Chafic Bou Younes Co.
The training course is a professional one, it enhances our Digital Marketing knowledge and skills. Mr. Elie is very qualified and I am sure that everyone during the training, has learned a lot from his experience. Rasha Abdul Khalek Marketing Assistant Professor, Lebanese Univeristy
It was a very deep practical training that helped me understand the field of Digital Marketing. It requires a lot of practice, but it's all definitely worth it for improving my personal business and where I work. Thank you! Lina El Kassem Media Manager, Lebanese Evangelical School
Amazing! Needed to have practical training to make sure I've mastered all the information! Alexandra Sawaya Trade & Marketing Executive, Madi International
The perfect training in Digital Marketing! Practical, friendly, and useful for advanced Marketing. Thank you! Melissa Tawk Marketing Coordinator, Metro Superstore
It was a very fruitful experience. I learned valuable information which I consider quite beyond what I initialy expected. I honestly can't wait to join a practical session to apply everything I have learned. Best of luck! Zeina Fawwaz Senior Officer, CSC Bank
Very interesting and professional training, the information shared is beneficial for Digital Media designers, strategists, and account managers. All the best, looking forward for more advanced training programs to take. Patricia Saghbini General Manager, Beedesign
The training was great, very helpful and a lot of hands-on. It's very useful for anyone planning to start a career as a freelancer or digital marketing or to add a certification to its own career. Sylva Abi Hanna Sales & Marketing | Business Owner
Very beneficial. I would recommend it to anyone who is considering starting his/her own business. Social Media has a world on its own definitely worth the hours and pay. I appreciate it! Even if you think you are slow, the instructors are more than patient and will guide you through it all! Thank you Elie and Elvis, much love. Alexy Jean Salloum Graphic Designer
It was an amazing training, very beneficial! Elie & Elvis are really friendly and are too patient :) I think I can run my own business now; thanks to you both :) Pamela Fahed Marketing Executive, Gulbenk Trading Co.
We enjoyed the training, it was very beneficial and we received a lot of important information that for sure will help us in our future career. The presenter Elie Sarkis was very helpful and professional where he gave us the infos in the best and smooth way. Elie Rahme Managing Director, Glow First
Loved the digital marketing training! so interesting! Looking forward for other trainings! And the training with Elie Sarkis is very motivational! Lea Njeim Creative Director, Social Media Management
Smooth training, great teacher (Elie Sarkis). A lot of information explained in an easy way. Elie Hanna Managing Partner, Glow First
Perfect training sessions. A lot of info and details. Interesting digital marketing course. Hala El Hajj Charge Marketing Operationnel
Very helpful course, learned a lot about how I will be able to manage my own social media accounts instead of investing in it with an agency to have it done for me. A great service, great people, loved it. Will definitely join another. Christy Samaha Social Media Executive
Elie Sarkis is so helpful and is simply a Master. Thank you :) Sabella Bassil Graphic Design & Website Content Specialist, Alfa Telecommunications
Got so many insights, my favorite part was the website links shared for our use and the digital marketing tips & tricks. Stephanie Doueihi Marketing Manager, HiCart.com
It was a very interesting Digital Marketing training, Elie is very knowledgeable, but we need a lot of practice to implement all the notions we crossed. Manal Dana Head of Marketing, Achour Holding
Amazing Digital Marketing training program :) Daniel Malaeb Publisher Relationship Manager, Maddict
Very innovative and professional approach to the social media education. I would recommend this training to any digital marketer who aims to take their online presence to the next level. Peter Bejjani Digital Marketing Manager, Bejjani Co.
It was a very useful Digital Marketing workshop in a lovely generous environment with a very helpful instructor and partner, thank you so much for this experience! Nicole Azouri Marketing Executive, AMS
Very good experience! I learned so much in just 2 days of training. I recommend this Digital Marketing course for everyone who wants to improve and have more influence on others. Sarah Adaimy Graphic Designer
Very interesting and useful training course. It connected all the dots providing us with a complete understanding of digital marketing components. Stephanie Azarian Marketing Manager, Everteam
It was a great photoshop training, friendly and very professional team. Layal Lteif Housing Loan Consultant, Phoenicia Real Estate
It was a great photoshop and illustrator training program! Very professional team Carol Kawerkian Student
What I liked the most about the Communication training was the practical part. The team has Smart tactics and is very educated. Cosette Abou Ghazaleh Managing Partner, Speedlight
Thank you Intoact for a very informative Facebook Marketing workshop. Elie Sarkis communicates clearly and effectively, and is very helpful and approachable. The presentation is very clear, well-structured, and easy to understand. I highly recommend their services. Peggy Bouchedid Client Services Manager, LeProfin
It was a good digital marketing training. Thank you! Georges Hourany Owner, Hourany Services 
When I began researching social media and digital marketing workshops, I had no idea I would meet such a professional, thoughtful, and genuine instructor. I really enjoyed our sessions because Mr. Elie Sarkis truly personalized the course for the group needs and target areas. The case studies exercises added a plus to the course and helped us understand the core of the workshop by practicing all its related aspects. Moreover the material and references communicated were very resourceful and useful. I would recommend this type of workshop for anyone who is looking to improve his digital and marketing skills and looking forward to signing up again for other detailed targeted workshops. Keep on the good work! Simona El Khoury Graphic Design Instructor, NDU
“Attended the Digital Marketing training. Amazing atmosphere - Professional setting.” Joe Daccache Corporate Sales
“I really enjoyed the Digital Marketing training. It was very taught. Very interesting & covered all the topics that are important to make us ready to start our new career” Zeina Zeidan Marketing Executive, Mercedez Benz
“ So glad I took the digital marekting course. Got all the questions that I'm searching for and more ” Rose-Mary Keyrouz Freelancer
This digital marketing training was very informative and up to my expectations; Elie is patient and is always helpful with any questions we might have. Christelle Khraish Graphic Designer, SABIS
“ Such a professional team! Very useful and practical information in the growing trend of the digital marketing. ” Shoghig Anserlian Marketing Manager, Ets. H. Atamian
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