Certified Digital Marketing A-Z Practical Training
CDMA Certification Course
Looking for a practical and applied digital marketing course with an international certificate?
Become a Certified Digital Marketing Associate CDMA
Course approved by KHDA, the Knowledge & Human Development Authority in Dubai.
Course Starts On January 22, 2025 Until April 3, 2025
Download Brochure تحميل الكتيب
Our internationally certified digital marketing training is facilitated in a practical way to help you learn everything you need to know in social media and digital marketing.
Right from the moment you enroll you’re connected to a world of opportunities. We give you the chance to learn online, at your own pace, and have the Trainer’s support through Direct messages and regular live sessions to answer all your questions.
This course is a comprehensive and practical program that covers the basics to advanced in digital marketing, including digital marketing strategy, social media marketing, content marketing, social media ads, Google ads, SEO, email marketing, analytics and many more.
It is tailored to support you with all your questions throughout the learning journey, to make the most of every single part of the course. During your 2-month access, you can rewatch the sessions as much as you want and attend the live sessions with the trainer to ask any questions you might have.
This skillset is a lifetime investment that can help you with your business career and in making the most of the online platforms to increase:
Potential traffic Sales Revenue
English course introduction here
During this course, you will have access to:
Lifetime Supportive materials
Recorded training sessions
Live Q&A support sessions with the Trainer on Zoom
Individual expert feedback
Graded Practices & Projects
New sessions every Monday and Thursday at 10:00 am (Dubai Time)
Intoact’s full digital marketing training course, taught in Arabic or English, is a mix of video training sessions, live Q&A sessions, quizzes, practices and projects. With around 54 hours of practical training over 2 months with the trainer, this international Certified and KHDA-approved course will make your Mondays and Thursdays full of valuable knowledge and skills.
For over 10 weeks, you’ll be picking up proven digital and social media marketing practices. As it covers preliminary and advanced steps, the course will teach you the planning and budgeting basics, all the way to kicking off paid advertising campaigns.
The curriculum is packed into 14 main modules and classes delivered by Elie Sarkis. Elie has more than 10 years of relevant experience and qualifications in everything the A-to-Z course covers and is passionate about guiding your steps in the field.
Designed to deliver Just-in-Time learning and digital readiness for students and professionals alike. Our digital marketing course with a global certificate consists of specialized bite-sized lessons, complete with interactive learning tools that target competency and readiness for those in specific digital marketing roles and disciplines. We focus on upskilling and providing performance support for people who want to be on top of their professional game.
This online marketing course covers the A to Z in social media and digital marketing.
Get from A to Z with Intoact practical digital marketing course
If you are looking for a lifetime investment in your career then this course is for you!
This course is designed to help you learn digital marketing in a structured and practical way. By participating in real-life case studies tailored to all your needs you will be covered with the most important aspects of digital marketing, including:
Digital Marketing Strategy
Social Media Marketing
Search Engine Optimization (SEO)
Email Marketing
eCommerce
Google AdWords
Analytics
and many more.
This full digital marketing course covers more than 14 online marketing modules, equipped with graded practices and quizzes to prepare you for the final project.
In the final project, you will work on a practical case, through which you will be developing a social media and digital marketing plan for a business, in addition to setting the strategy, developing social media content, creating ads, online activities, and more.
Upon completing the program and passing the final project with a grade over 70/100, you become a Certified Digital Marketer CDMA, an Internationally well-recognized Certification provided by the Digital Marketing Institute.
Get your international certification in digital marketing and become an in-demand Certified Digital Marketing Associate by knowing the fundamentals of digital marketing and gaining an understanding of key digital specialisms, from mobile and social media marketing to email, PPC, and SEO.
DMI Certification and beyond
The course ends. Your new life begins.
Live sessions for Q&A will be held on the following dates to support you with all the questions that you might have during your learning journey
For more details, you can download the full outline here.
Download Brochure
READY TO GET IN THE GAME?
Here are the topics to be covered in our Full Digital Marketing practical course
Topics to be covered
Module 1
- Social media and Digital Marketing strategy
- New Inbound Marketing understanding
- Targeted digital marketing plans for diverse audiences
- Budget planning for different timeframes – Monthly, Quarterly, and Yearly
- Effective use of strategy templates
Module 2
- Crafting an effective Content Marketing strategy
- Understanding the customer funnel
- Tailor content for different audiences
- Differentiate New from Traditional Marketing
- Maximize the use of AI tools for audience-focused content
- Advanced AI writing using ChatGPT, Bard and other tools
- Easily design and post with online editors – no technical skills required
- Stay updated on trends for organic reach
- Determine optimal post frequency and types
- Organize with Social Media Calendar Templates
Module 3
Part 1: Setup & Organic Activities
- Facebook Pages essentials
- Negative post management with Page Moderation
- Exploring Facebook content types and best practices
- Optimizing pages and content for search ranking
- Connecting Facebook Page to Instagram and WhatsApp Business
- Effective use of hashtags on Facebook
- Creating tracking links for content monitoring
- Learn how to use all features of the new Meta Business Suite
- Easy scheduling on Facebook and Instagram
- Analyzing insights and reports for informed decision-making and optimization
Part 2: Getting ready for Facebook & Instagram Ads
- Detailed explanation of the Meta Business Suite & Business Manager
- Setting up Business Manager & Meta Suite
- Understanding the settings dashboard and its features
- Facebook for Business vs. Personal Ads Manager
- Adding the pages & Creating Ad Accounts for every business
- Managing the business roles for efficient team collaboration
- Connecting Facebook & Instagram with the Website - Meta Pixel
- Payment’s setup
- Creating Catalogs & Shops
- Omnichannel marketing - Connecting Socials with website
Module 4
Part 1: Create Ads that Get Results
- Ads objectives for diverse marketing goals
- Understand how ads work
- Ad campaigns and Ad sets structure
- Optimize the target audience to reach the right people
- Learn what targeting works for various industries
- Master the does and don’ts in Meta ads.
- Learn how to set the right budget for your campaigns
- Exploring different Facebook bidding types
- Choosing the right content for the right ad to maximize results
Part 2: Advanced Optimizations
- Setting up conversion tracking for campaign success
- Monitor the performance of a promotion - Basic to Advanced
- Performance & Analytics Metrics
- Remarketing on Facebook & Instagram - custom audiences & lookalikes
- Target your own database, emails, or phone numbers – Advanced targeting
- Target the website visitors and the people who engaged with your pages on Facebook & Instagram
Module 5
- Build a professional Instagram profile
- Instagram content best practices
- Grow your account organically, without buying fake likes
- Stories & highlights for business
- Cross-promoting and repurposing the content for a wider reach
- Instagram verification – How & Why
- Instagram Hashtags best practices
- Reels best practices
- Instagram Analytics & Metrics
- Create effective Instagram campaigns and success stories
- Instagram Tools - creating videos, reels and stories easily
- How to strategically choose the best influencer for your brand
- How to deal with influencers and track performance
Module 6
Part 1: LinkedIn Personal Profile Optimization
- LinkedIn personal account vs. LinkedIn company pages
- Build a solid LinkedIn profile
- Optimize your LinkedIn profile for search engine visbility
Part 2: LinkedIn Business Pages
- Create professional LinkedIn company pages
- LinkedIn content strategy & best practices
- Optimize the content for the SEO to increase visibility on the search results
- Tips & Tools including optimal posting time and analytics
- Common LinkedIn mistakes to avoid
- Tailoring B2B & B2C Marketing Strategies for success on LinkedIn
- Create effective LinkedIn ads to generate leads and conversions
- Detailed LinkedIn ad targeting options (target by job title, company, education ...)
- Creating personalized ad messages to maximize results
- Enhance business exposure in LinkedIn to maximize revenue potential
Module 7
- Creating Your Own YouTube Channel
- Understanding YouTube policies & guidelines
- Optimizing YouTube channels and videos for search engine visibility
- Learn how to prepare for YouTube monetization strategies and earn money
- Engaging users through video elements like Cards and End-Screens
- Create chapters in your YouTube videos for better navigation
- Advanced tips and tricks to improve your YouTube Channel
- B2B & B2C Marketing Strategies on YouTube
- Highlights on creating effective YouTube ads from Google Ads
- Improve business exposure on YouTube
Module 8
Part 1: Marketing on X (formerly Twitter)
- Developing a growth strategy for X Marketing
- Content strategy, posting frequency, and content types
- Best practices of X Hashtags, trends, and tools
- Creating ads for gaining followers, retweets, lead generation, clicks, and sales
- Understanding Ads pricing and implementing best practices
- Exploring targeting details for precise audience engagement
- Establishing a link between X and the website for seamless integration
Part 2: Marketing on Threads
- Use Threads to Display Real-Time Information
- Talk to your audience, build a relationship
- Provide behind-the-scenes insights
- Launch special discounts and promotions
- Collaborate with partners and influencers
- Conduct polls and Q&A sessions
- Share user-generated content
- Drive traffic to your website or blog
- Utilize Threads for sneak peeks and product teasers
Module 9
Part 1: Snapchat for Business
- Setting up a business account on Snapchat
- Creating accounts with the proper billing
- Understanding different types of access levels
- Ads & Campaigns Structure: Campaign, ad set, ad
- Defining Ad Campaign Objectives and exploring different ad types
- Implementing the best creatives for effective ads
- Optimizing the target audience, age, location, gender and placements
- Measuring and optimizing campaign performance
- Developing remarketing strategies on Snapchat
- Creating Custom Audiences for targeted campaigns
- Implementing and tracking conversions through Pixel integration
Part 2: TikTok for Business
- Understand how TikTok works to integrate it in your business strategy
- Branding your TikTok profile for business
- Develop a strategic TikTok hashtags strategy
- Real-world examples of businesses effectively using TikTok
- Implementing top TikTok marketing strategies for follower growth
- A step-by-step introduction to using TikTok for business
- Introduction to TikTok Ads
- Types of ads
- TikTok Ads Manager
- Ad campaign structure
- Create an ad group
- Create an ad + creative tools
- TikTok performance analysis
- Implementing remarketing on TikTok using pixel and custom audiences
- TikTok tips and tricks
- Ads tips
- Content creation tips
- Creating a brand community tips
- Leads and sales generation
- TikTok marketing dos and don’ts
Module 10
- Overview of Search Marketing: Organic, Local, and Paid Search
- Understand how search engines work
- Effective keyword research
- Content and keyword strategy development
- Creating Google-friendly content
- Optimizing site structure and navigation
- META Titles and Descriptions strategy and structure
- Effective use of Headings and Sub-Headings
- Domain Name and URL structure considerations
- Website navigation and internal links for better accessibility
- Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications
- Utilizing SEO tools and reporting for performance analysis
- Conducting a comprehensive website audit and analysis for continuous improvement
Module 11
Part 1: Getting Started with Search Campaigns
- AdWords Account Setup & Campaign Management
- Setting up Google Ads accounts
- Structuring content for optimal performance
- Organizing Campaigns, Ad Groups, and Ads
- Efficient Ad Group organization
- Launching Google Ads campaigns
- Learn how to create different ad types: Search, Display, Shopping, Apps, and YouTube
- Keywords types and best ways to optimize the ads
- Best targeting practices for Display, Shopping, and Video campaigns
- Linking Google Ads to Google Analytics, YouTube, and the website.
Part 2: Advanced Ad Creation & Optimization
- Learn how to use Keyword Planner
- Best practices on budget allocation for different campaigns
- Learn how to optimize your Google Ads for better results
- Advanced Tracking & Analytics
- Understanding Quality Score
- Conversions setup
- Campaign return tracking
- Remarketing on Google and across the Web
- Hands-on practice with various ad campaigns
Module 12
Part 1: eCommerce Strategy & Website Structure
- E-Commerce Building Blocks
- Essential elements of an online store
- Goal setting and business plan creation
- Revenue model selection
- Domain names, site structures, and top-level pages
- Navigation, product pages, shopping carts, and checkout process optimization
- Focus on quality content and responsive site design
- Strategies to engage users and drive site traffic
- Building your business through effective practices
- Software Options & Solutions
- Considerations for creating an engaging User Experience
- Utilizing E-Commerce analytics for insights
Part 2: Building your Online Store on Shopify
- Getting started with Shopify
- Detailed Setup of an attractive website
- Link Shopify to domain
- Create structured pages and sections
- Set up collections and add product variants
- Write effective SEO content
- Enhance functionality with apps
- Integrate diverse payment gateways
- Connect with email marketing tools
- Directly create campaigns in Shopify
- Utilize reports for ongoing optimization
Module 13
- Develop a successful email marketing strategy
- Creation and design of successful email templates
- Guidance on effective email design
- Strategies for growing your email list and maximizing revenue potential
- Importing email contacts to platforms like MailChimp or Elastic Email
- Sending email campaigns to your own database
- Customizing email content for personalized communication
- Scheduling email campaigns for strategic delivery
- Crafting sales-driven and professional newsletters
- Reading and analyzing email reports
- Analyzing key metrics such as open rate, views, and clicks
Module 14
- Setting up the platform to analyze the website traffic
- Understanding the Analytics Dashboard
- Analytics Metrics & Bounce Rate
- Audience Insights
- Acquisition & Channels - Where visitors came from
- Calculate the ROI of every traffic source
- Analytics Reporting – Decision making
- Behaviour and Website pages analytics
- Setting up Goals & Conversions
- E-Commerce Analytics & Revenue Tracking
- Exclude the internal traffic (employees and workers) from the Analytics
- Measuring your Site’s ROI (Return on Investment) - Conversions Tracking
Module 15
- Participants will be assigned a project in which they have to apply all the learning during these 2 months. You will work on a real case putting into practice all the strategies, technicalities and tools learned.
- In this final project, you will work on a practical case, through which you will be developing a social media and digital marketing plan for a business, in addition to setting the strategy, developing social media content, creating ads, online activities, and more.
- Upon completing the program and passing the final project (achieving 70/100 as a grade), you become a Certified Digital Marketer CDMA, an Internationally well-recognized Certification provided by the Digital Marketing Institute.
Tools
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Create successful Digital Marketing and Social Media campaigns
- Generate more traffic, leads & sales
- Reach the right target audience for your market and industry
- Set a rewarding strategy to increase the Return on investment (ROI)
- Generate effective reports and analysis
- Become a Pioneer Marketer
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
Successful digital marketers aren’t born. They are made through effective learning, experience, and practical tasks that help them cultivate expertise and add a few more lines to their CVs. Intoact’s complete digital marketing training course is meant to deliver this learning online via Zoom, so don’t miss your opportunity.
With 54 hours of practical training, this KHDA-approved course will make your Mondays and Wednesdays full of valuable knowledge and skills. For over 7 weeks, you’ll be picking up proven digital and social media marketing practices. As it covers preliminary and advanced steps, the course will teach you the planning and budgeting basics, all the way to kicking off paid advertising campaigns.
The curriculum is packed into 16 online marketing classes given by Elie Sarkis. Just like all trainers at Intoact, Elie has relevant experience and qualifications in everything the A-to-Z course covers and is passionate about guiding your first steps in the field.
- CDMA Certificate accredited from DMI the only standard Digital Marketing Institute in the world
- Attested Certificate by KHDA, the Knowledge and Human Development Authority in Dubai
- A Certificate of Completion from Intoact International
- Create a formal digital marketing plan for your business.
- Analyze and optimize your digital marketing activities.
- Use suitable social media channels for different business goals and objectives.
- Increase your website’s visibility through search engine optimization techniques.
- Drive qualified traffic to your website through pay-per-click advertising.
- Capture, segment, and manage email subscribers in order to plan and execute a successful email marketing campaign.
- Measure and optimize your social media and digital campaigns.
- Lifetime access to supportive materials
Who is this course for:
- The career changer/ evolver: Make the move to a rewarding digital career in just 2 months with a Professional Certification in Digital Marketing. There are more jobs in digital marketing than qualified people to fill them
- Traditional Marketing / PR Professionals: Enroll for a digital certification that builds on your existing marketing experience to upgrade skills by providing a solid foundation in digital.
- Recent graduates: Become work ready with a Professional Certification and set yourself up for a rewarding career.
- Consultant: Take control of your digital strategy and grow your business by connecting with your customers online.
- Digital marketing professionals: Validate your existing work skills. Become a digital thought leader and drive the digital conversation within your company. Confidently make decisions on digital strategy at a higher management level and be rewarded for doing so.
- Small business owners: start promoting your business by choosing the right digital marketing strategy implemented to your specific target audience
- Entrepreneurs: interfere in the latest digital marketing planning strategies, identifying the needs of consumers, and building brand awareness
FREQUENTLY ASKED QUESTIONS FAQs
Q: Is your A-Z Digital Marketing training course accredited?
A: Absolutely! Our A-Z Digital Marketing Specialist course is arranged to comply with KHDA’s and DMI’s educational standards and ends with a certificate to be approved by KHDA. These certifications complement the skills you acquire and make decent credentials in your CV. When employers analyze CVs that include KHDA- and DMI-approved proficiency, your job application has a greater chance of getting the green light. Plus, you can proudly display the DMI icon as a visual representation of your digital marketing qualifications.
Q: Will I receive a certificate upon completion?
A: Nothing is more certain than that! Your Digital Marketing training certification will be represented by an Intoact certificate and the KHDA Diploma. As a cherry on top, you’ll earn the title of a Certified Digital Marketing Associate (CDMA).
Here’s why the KHDA Diploma is worth a dedicated place in your CV:
• It serves as a well-recognized testament to your professional skills in the subject matter.
• It is officially endorsed and deemed a favorable credential by all Dubai employers.
• It is an achievement that not every digital marketer can boast of.
• You can attach the diploma to applications for jobs or follow-up learning programs.
Similarly, becoming a CDMA can accelerate your professional journey by:
• Expanding your career options in digital marketing
• Unlocking the potential for a more competitive salary
• Positioning you as a great candidate to get a promotion
• Making your CV more appealing to employers
Besides, the theoretical knowledge and practical skills you acquire during this course are multifaceted enough to become Google-certified. If you would like to add Google certifications to your list of achievements, the Intoact team will show you how to apply and grab that title, too. This service is free and available to all students who complete our Advanced Digital Marketing course.
Q: Are your certificates pre-printed or digital?
A: Our certificates are 100% digital! We believe in making it easy for you to share your achievements. That's why we deliver your certificates directly to your email inbox as a PDF after you successfully complete our Professional Digital Marketing course.
Benefits of Digital Certificates:
- Safer Storage: Keep your certificates secure on your hard drive or in the cloud. No more worrying about lost or damaged documents.
- Instant Delivery: Receive your certificate immediately after completing the course. No waiting for postal delivery.
- Easy Sharing: Share your certificate with employers, colleagues, and clients with a simple click. Attach it to your resume or LinkedIn profile to showcase your skills.
With Intoact, you'll have the flexibility and convenience of digital certificates, perfectly suited for today's digital world.
Q: What jobs can I apply for after completing your Full-Time Digital Marketing course?
A: Our A-Z course has been reported as a game-changer for landing jobs in social media management, website branding, SEO, and email marketing. Every module of this training can be embedded into your professional endeavors, no matter the niche. This gives you a distinct advantage when pursuing career opportunities and comparing employment options.
Q: Does your A-Z Online Marketing training guarantee a job?
A: Unfortunately, it doesn’t. But like all our online marketing training courses, this program includes assistance to maximize your employability. Intoact is well-connected and can link you to businesses searching for a qualified digital marketing specialist.
Who should join our complete online marketing course in Dubai?
Our ideal trainees don't need to meet any certain qualifications; they only need to be driven to succeed in the digital marketing industry. If you sense it right now, reserve a seat and discover how to become a successful digital marketer to satiate it.
This course will fit your training needs whether you're an online business owner or trying to advance a digital marketing career. This is because it benefits everyone in some way:
Value for individuals. With this course, you’ll master a range of skills that employers expect their perfect employees to have. Flaunt them in your CV, along with a training completion certificate, and enjoy a new wave of job opportunities. Are you only testing the waters? Intoact’s A-to-Z training is a great digital marketing course for beginners as it starts with the basics.
Value for businesses. By signing up for the course, you’ll learn to market your business profile, website, or online store to the right audience. You can also register your employees to receive comprehensive training in digital marketing and acquire knowledge to grow your company. Numerous practical tasks and real-life cases will do the trick for this purpose.
Register early, pay less
With Intoact, being an early bird pays off.
The reduced A-Z digital marketing course price is available to everyone who signs up for upcoming programs. If you enroll early enough, you can save over $300 per seat (1,105 AED) for the same 16 classes and modules. If you’re searching for a training to your employees, this can mean thousands of dollars off as your people learn the ropes in content, social media, e-commerce, SEO, email marketing, and more.
The course price also includes a completion certificate, helpful resources & digital marketing tools, and Intoact assistance for those willing to earn Google certification. No hidden fees.
Make your way to Z with Elie Sarkis by registering for the best digital marketing course in Dubai. We welcome trainees from all countries!
Option #2 – Join the digital marketing course offline
Are you the type who would rather set up their digital marketing expertise in the classroom rather than in the Zoom room? Go for it.
Our online and offline digital marketing training curriculums are equal. It’s a delivery format that makes the only difference. Our online course is accessible via Zoom, whereas the offline version is taught at a physical facility.
For those who feel uncomfortable going online or need more attention when acquiring knowledge, Intoact’s physical digital marketing course comes with several advantages:
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You learn from the best instructor and get real-life guidance, which can help you grasp the material better.
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You receive immediate feedback on your work without having to wait for an online response.
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You are welcome to interact with classmates in real time. That’s when you start building a network of digital marketing professionals, which can be an awesome bonus.
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You acquire valuable job experience while partnering with other students.
Our internationally certified digital marketing training is fully immersive, and you will have the opportunity to hone your theoretical knowledge in practice through a series of hands-on exercises. Though our online course is also planned with practical lessons, physical interaction can tip the scales for some students. Are you one of them?
If you are, be sure to learn from Intoact’s experienced instructors and your classmates turned colleagues.
Digital marketing course with an international certificate
Both offline and online classes will reward you with an international certificate. You may need one because many employers prefer to hire those who can back up their skills. You don’t want to be left stranded just because you don’t have a certificate.
The modules packed into Intoact’s course prove you are ready to show your stuff. You can then use your digital marketing certificate for internship programs or full-time jobs.
Need more details? We are one step away!
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