Certified Digital Marketing A-Z Practical Training

CDMA Certification Course
Looking for a practical and applied digital marketing course with an international certificate?
Become a Certified Digital Marketing Associate CDMA
Course approved by KHDA, the Knowledge & Human Development Authority in Dubai.
Course Starts On November 30, 2023 Until February 12, 2024
Our internationally certified digital marketing training is facilitated in a practical way to help you learn everything you need to know in social media and digital marketing.
Right from the moment you enroll you’re connected to a world of opportunities. We give you the chance to learn online, at your own pace, and have the Trainer’s support through Direct messages and regular live sessions to answer all your questions.
This course is a comprehensive and practical program that covers the basics to advanced in digital marketing, including digital marketing strategy, social media marketing, content marketing, social media ads, Google ads, SEO, email marketing, analytics and many more.
It is tailored to support you with all your questions throughout the learning journey, to make the most of every single part of the course. During your 2-month access, you can rewatch the sessions as much as you want and attend the live sessions with the trainer to ask any questions you might have.
This skillset is a lifetime investment that can help you with your business career and in making the most of the online platforms to increase:
Potential traffic Sales Revenue
English course introduction here
During this course, you will have access to: Lifetime Supportive materials
Recorded training sessions
Live Q&A support sessions with the Trainer on Zoom
Individual expert feedback
Graded Practices & Projects
New sessions every Monday and Thursday at 10:00 am (Dubai Time)
Successful digital marketers aren’t born. They are made through effective learning, experience, and practical tasks that help them cultivate expertise and add a few more lines to their CVs.
Intoact’s full digital marketing training course, taught in Arabic or English, is a mix of video training sessions, live Q&A sessions, quizzes, practices and projects. With around 48 hours of practical training over 2 months with the trainer, this international Certified and KHDA-approved course will make your Mondays and Thursdays full of valuable knowledge and skills.
For over 10 weeks, you’ll be picking up proven digital and social media marketing practices. As it covers preliminary and advanced steps, the course will teach you the planning and budgeting basics, all the way to kicking off paid advertising campaigns.
The curriculum is packed into 14 main modules and classes delivered by Elie Sarkis. Elie has more than 10 years of relevant experience and qualifications in everything the A-to-Z course covers and is passionate about guiding your steps in the field.
Designed to deliver Just-in-Time learning and digital readiness for students and professionals alike. Our digital marketing course with a global certificate consists of specialized bite-sized lessons, complete with interactive learning tools that target competency and readiness for those in specific digital marketing roles and disciplines. We focus on upskilling and providing performance support for people who want to be on top of their professional game.
This online marketing course covers the A to Z in social media and digital marketing.
Get from A to Z with Intoact practical digital marketing course
If you are looking for a lifetime investment in your career then this course is for you!
This course is designed to help you learn digital marketing in a structured and practical way. By participating in real-life case studies tailored to all your needs you will be covered with the most important aspects of digital marketing, including: Digital Marketing Strategy
Social Media Marketing
Search Engine Optimization (SEO)
Email Marketing
eCommerce
Google AdWords
Analytics
and many more.
This full digital marketing course covers more than 14 online marketing modules, equipped with graded practices and quizzes to prepare you for the final project.
In the final project, you will work on a practical case, through which you will be developing a social media and digital marketing plan for a business, in addition to setting the strategy, developing social media content, creating ads, online activities, and more.
Upon completing the program and passing the final project with a grade over 70/100, you become a Certified Digital Marketer CDMA, an Internationally well-recognized Certification provided by the Digital Marketing Institute.
Get your international certification in digital marketing and become an in-demand Certified Digital Marketing Associate by knowing the fundamentals of digital marketing and gaining an understanding of key digital specialisms, from mobile and social media marketing to email, PPC, and SEO.
DMI Certification and beyond
The course ends. Your new life begins.
Live sessions for Q&A will be held on the following dates to support you with all the questions that you might have during your learning journey
For more details, you can download the full outline here.
READY TO GET IN THE GAME?
Here are the topics to be covered in our Full Digital Marketing practical course
Topics to be covered
Module 1
- Create a social media & digital marketing strategy
- Writing a Digital Marketing plan
- Budget planning for a monthly, quarterly and yearly plan
- Content calendar strategy and implementation
- Make good use of professional templates and tools to write proposals and plans
Module 2
- Content Marketing strategy
- Content Marketing vs. Traditional Marketing
- SEO Content Marketing Concept
- Content creation tools
- Posting strategy
- Content Scheduling
- Frequency and types of posts
- Community management and digital communication
- Create designs and posts without design or Photoshop skills using online design editors
- Social Media Calendar Templates

Module 3
- Facebook Pages – The essentials
- Page Moderation - Manage negative posts and reviews
- Facebook Content Types & Best Practices
- Optimize the page and its content for the search ranking
- Connect the Facebook Page to Instagram & WhatsApp Business
- Facebook hashtags best practices
- Creating tracking links for the content
- Creator Studio vs. The New Meta Suite
- Facebook & Instagram scheduling
- Insights, analytics & reporting
Facebook Business Manager | The New Meta Suite
- Facebook for Business – Deep knowledge and Importance of the Meta Suite & Business Manager
- Business Manager & Meta Suite Setup - Business Settings
- Understanding the dashboard
- Facebook for Business vs. Personal Ads Manager
- Adding the pages & Creating Ad Accounts
- Managing the Business roles
- Connecting Facebook with the Website - Facebook Pixel
- Payments setup
- Creating Catalogs & Shops
- Omnichannel marketing - Connecting Socials with website
Facebook & Instagram Ads - All the way to advanced targeting
- Ads objectives
- Understand how ads work
- Ad campaigns and Ad sets structure
- Optimize the target audience to reach the right people
- Facebook Bidding types
- Setting up Conversions
- Monitor the performance of a promotion - Basic to Advanced
- Performance & Analytics Metrics
- Remarketing on Facebook & Instagram - custom audiences & lookalikes
- Target your own database, emails, or phone numbers
- Target the website visitors on Facebook and the people who engaged with your pages.

Module 4
- Build a professional Instagram profile
- Instagram content best practices
- Grow your account without buying fake likes
- Stories & highlights for business
- Cross-promoting the content & repurposing
- Instagram verification
- Instagram Hashtags best practices
- Reels best practices
- Instagram Analytics & Metrics
- Create effective Instagram campaigns and success stories
- Instagram Tools - creating videos, reels and stories easily
- How to choose the best influencer
- How to deal with influencers and track performance

Module 5
LinkedIn Personal Profile Optimization
- LinkedIn personal account vs. LinkedIn company pages
- Build a solid LinkedIn profile
- Optimize your LinkedIn profile for the search engines
LinkedIn Business Pages
- Create a professional LinkedIn company page
- LinkedIn content strategy & best practices
- Optimize the content for the SEO to increase visibility on the search results
- Tips & Tools including the best time to post online and analytics
- Top LinkedIn mistakes to avoid
- B2B & B2C Marketing Strategies on LinkedIn
- LinkedIn advertising - Create effective ads to generate leads and conversions
- LinkedIn Ad targeting details (target by job title, company, education ...)
- Personalized ad messages on LinkedIn
- Improve business exposure in LinkedIn to increase revenue potential for the business

Module 6
- Creating Your Own YouTube Channel
- An introduction to YouTube policies & guidelines
- How to optimize YouTube channels and videos for the search engine
- How to run YouTube monetization and earn money
- Engage users by adding different elements to the video (Cards, End-Screens, etc.)
- Divide YouTube videos into chapters.
- Marketing & Ads to get more views
- Advanced tips and tricks to improve your YouTube Channel
- B2B & B2C Marketing Strategies on YouTube
- Highlights on creating effective YouTube ads from Google Ads
- Improve business exposure on YouTube

Module 7
- Twitter Marketing growth strategy
- Content strategy, frequency and types
- Twitter Hashtags, trends & tools to find the best hashtags.
- Twitter Marketing & Ads to get followers, retweets, generate leads, boost clicks, and drive sales.
- Ads pricing and best practices
- Targeting details
- Linking Twitter to the website

Module 8
Snapchat
- Business Account Setup
- Creating Accounts with the Proper Billing
- Understanding different types of accesses
- Ad Campaign Structure: Campaign; Ad Set; Ad
- Ad Campaign Objectives; Different types of ads
- Using the best creatives for the ads
- Optimizing the target audience, age, location, gender and placements
- Measure and optimize campaigns
- Remarketing on Snapchat
- Remarketing Strategy
- Creating Custom Audiences
- Pixel Implementation
- Creating and Tracking Conversions
TikTok
- How TikTok works and how you can use it for your business
- Branding your TikTok profile for business
- TikTok hashtags strategy
- How Businesses Use TikTok In the real World
- Best TikTok marketing strategies to increase followers
- Step-by-Step Introduction to TikTok for Business
- Introduction to TikTok Ads
- Types of ads
- TikTok Ads Manager
- Ad campaign structure
- Create an ad group
- Create an ad + creative tools
- TikTok performance analytics
- Remarketing on TikTok (pixel, custom audiences)
- TikTok tips and tricks
- Ads tips
- Content marketing tips
- Creating a brand community tips
- Tips on generating leads and sales
- TikTok marketing do’s and don’ts

Module 9
- Search Marketing: Organic, Local, and Paid Search
- How Search Engines work
- Keywords research
- Content Development & Keyword strategy
- Create a Google-friendly content
- Site Structure
- META Titles & Descriptions - Strategy & Structure
- Headings & Sub-Heading
- Domain Name & URL Structure
- Website Navigation & Internal Links
- Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications
- SEO tools and reporting
- Website audit and analysis
Module 10
AdWords Account Setup & Campaign Management
- AdWords account setup
- Content Structuring
- Campaigns, Ad Groups, and Ads
- Organizing Ad Groups
- Setting up your Google Ads campaigns
- Search, Display, Shopping, Apps and YouTube ads
- Keywords types and best ways to optimize the ads
- Different targeting of Display, Shopping, and Video campaigns
- Linking AdWords to Google Analytics, YouTube, and the Website.
Advanced Tracking & Analytics
- Understanding Quality Score
- Setup the Conversions
- Track the return of the campaigns
- Remarketing on Google and all over the Web.
- Hands-on practice on various ad campaigns

Module 11
E-Commerce Strategy and Structure
- E-Commerce Building Blocks
- The basic elements of an e-commerce business
- Setting goals & Creating a business plan
- Choosing a revenue model
- Domain names, site structures, and top-level pages.
- Covering navigation tools, product pages, shopping carts, and the checkout process.
- Quality content and responsive site design
- Engage users, drive site traffic, and build your business
- Software Options & Solutions
- Creating an engaging User Experience
- E-Commerce Analytics
- Supporting your E-Commerce Business - Marketing the website
Building your Online Store on Shopify
- Understand the Shopify eCommerce platform
- Set up a beautiful and successful Shopify website easily
- Link Shopify to the domain name
- Create pages and sections
- Setup collections and add your products and their variants (color, size, etc.)
- Write effective SEO content
- Add additional features through the Shopify app marketplace
- How to integrate with payment gateways
- Integrate the website with email marketing tools for automated email campaigns
- Create marketing campaigns directly from Shopify
- Shopify reports and analytics for ongoing optimization

Module 12
- The basics of the Email Marketing tools
- Create and design successful email design templates
- Email design guidance
- Growing your email list to increase revenue potential
- Import your email contacts to MailChimp or Elastic Email
- Sending email campaigns to your own database
- Sending customized emails
- Schedule Email campaigns
- Sending sales driven and professional newsletters
- Read and analyze the email reports
- Analyze the open rate, views, and clicks

Module 13
- Setting up the platform to analyze the website traffic
- Understanding the Analytics Dashboard
- Analytics Metrics & Bounce Rate
- Audience Insights
- Acquisition & Channels - Where visitors came from
- Calculate the ROI of every traffic source
- Analytics Reporting – Decision making
- Behavior and Website pages analytics
- Setting up Goals & Conversions
- E-Commerce Analytics & Revenue Tracking
- Exclude the internal traffic (employees and workers) from the Analytics
- Measuring your Site’s ROI (Return on Investment) - Conversions Tracking

Module 14
- Participants will be assigned a project in which they have to apply all the learning during these 2 months. You will work on a real case putting into practice all the strategies, technicalities and tools learned.
- In this final project, you will work on a practical case, through which you will be developing a social media and digital marketing plan for a business, in addition to setting the strategy, developing social media content, creating ads, online activities, and more.
- Upon completing the program and passing the final project (achieving 70/100 as a grade), you become a Certified Digital Marketer CDMA, an Internationally well-recognized Certification provided by the Digital Marketing Institute.
Tools
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Create successful Digital Marketing and Social Media campaigns
- Generate more traffic, leads & sales
- Reach the right target audience for your market and industry
- Set a rewarding strategy to increase the Return on investment (ROI)
- Generate effective reports and analysis
- Become a Pioneer Marketer
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- CDMA Certificate accredited from DMI the only standard Digital Marketing Institute in the world
- Attested Certificate by KHDA, the Knowledge and Human Development Authority in Dubai
- A Certificate of Completion from Intoact International
- Create successful Digital Marketing and Social Media campaigns
- Generate more traffic, leads & sales
- Reach the right target audience for your market and industry
- Set a rewarding strategy to increase the Return on investment (ROI)
- Generate effective reports and analysis
- Create a formal digital marketing plan for your business.
- Analyze and optimize your digital marketing activities.
- Use suitable social media channels for different business goals and objectives.
- Increase your website’s visibility through search engine optimization techniques.
- Drive qualified traffic to your website through pay-per-click advertising.
- Capture, segment, and manage email subscribers in order to plan and execute a successful email marketing campaign.
- Measure and optimize your social media and digital campaigns.
- Lifetime access to supportive materials
Who is this course for:
- The career changer/ evolver: Make the move to a rewarding digital career in just 2 months with a Professional Certification in Digital Marketing. There are more jobs in digital marketing than qualified people to fill them
- Traditional Marketing / PR Professionals: Enroll for a digital certification that builds on your existing marketing experience to upgrade skills by providing a solid foundation in digital.
- Recent graduates: Become work ready with a Professional Certification and set yourself up for a rewarding career.
- Consultant: Take control of your digital strategy and grow your business by connecting with your customers online.
- Digital marketing professionals: Validate your existing work skills. Become a digital thought leader and drive the digital conversation within your company. Confidently make decisions on digital strategy at a higher management level and be rewarded for doing so.
- Small business owners: start promoting your business by choosing the right digital marketing strategy implemented to your specific target audience
- Entrepreneurs: interfere in the latest digital marketing planning strategies, identifying the needs of consumers, and building brand awareness
FREQUENTLY ASKED QUESTIONS FAQs
Q: Are the digital marketing courses accredited?
A: Yes, our courses are approved by the Knowledge and Human Development Authority in Dubai (KHDA). After completing the training, the certificate will be attested by KHDA. Moreover, the Full Digital Marketing A-Z courses and Bootcamps are accredited by DMI, the Digital Marketing Institute. After earning the certifications, you can attach it to your profile and CV, and use it in your job applications and other related projects. You can also add the DMI icon to your signature.
Q: Do we receive a certificate after completing the program?
A: Of course. After completing the program, you will receive a Certificate of Completion from Intoact International highlighting the course details including the hours and topics completed. You will also receive the Dubai Government Diploma from KHDA, the Knowledge and Human Development Authority in Dubai. And you will be a Certified Digital Marketing Associate CDMA.
Moreover, we will guide you through Google Certifications process in order to become Google Certified, with no additional charges.
Benefits of Receiving CDMA Certificate
• Improve marketing career prospects
• Earn a higher salary
• Go for a promotion
• Go for a new role
• Enhances Employability
• Personal Satisfaction & Fulfilment
Benefits of Receiving KHDA Certificate
The KHDA certificate is a valuable document that certifies the academic excellence and competency of the student in a particular subject or course. It is a document of accomplishment and one that can be used to apply for jobs, internships, and scholarships.
Having a KHDA certificate from Intoact International is an official mark that will make you more confident in the quality confirmed and approved training institute and the course you chose.
Q: Will I receive a physical copy of the certificate upon completion of the course?
A: We provide our certifications in soft-copy format. You will be receiving them via email as PDF files, ensuring compatibility across various devices and platforms. That way, you can easily print it out using a printer of your choice. This grants you the flexibility to print multiple copies, if needed, for personal or professional purposes.
What Are the Benefits of a Soft Copy Certification:
- Convenience: With soft copies, you can access and store your certificates digitally, eliminating the need to carry physical copies or worry about loss or damage. You can also print out as many physical copies of the certification as you desire.
- Instant Availability: Upon course completion, you will receive the digital certificate promptly via email, allowing you to have immediate access to your achievement.
- Professional Purposes: You can use it for professional purposes, including job applications, adding it to your digital portfolio or resume, and sharing it with potential employers or clients online.
Q: Does the course help us find a job in social media or digital marketing?
A: Definitely. The Digital Marketing course is very practical and considered one of the best digital marketing courses in the region. All the information is delivered in a guided way to be easily applied to your day-to-day tasks. You can also mention the program experience and present the Certificate when you apply for new job openings.
Q: Can Intoact International guarantee a job vacancy for us?
A: The demand for professional Social Media Marketers and Digital Marketers positions is very high.
We cannot guarantee employment, but we always connect people attending our training courses with recruiters and companies in our network, whenever they have a new job opportunity.
Who should join our complete online marketing course in Dubai?
There are no requirements for our ideal trainees, except you should have a craving to shine in the digital field. If you can feel it in the here and now, book your seat and learn how you can satisfy it by becoming a professional digital marketer.
Whether you’re an online business owner or someone looking to advance a digital marketing career, you’re sure to meet your training needs with this course. That’s because it provides value for everyone:
Value for individuals. With this course, you’ll master a range of skills that employers expect their perfect employees to have. Flaunt them in your CV, along with a training completion certificate, and enjoy a new wave of job opportunities. Are you only testing the waters? Intoact’s A-to-Z training is a great digital marketing course for beginners as it starts with the basics.
Value for businesses. By signing up for the course, you’ll learn to market your business profile, website, or online store to the right audience. You can also register your employees to receive comprehensive training in digital marketing and acquire knowledge to grow your company. Numerous practical tasks and real-life cases will do the trick for this purpose.
Register early, pay less
With Intoact, being an early bird pays off.
The reduced A-Z digital marketing course price is available to everyone who signs up for upcoming programs. If you enroll early enough, you can save over $300 per seat (1,105 AED) for the same 16 classes and modules. If you’re searching for a training to your employees, this can mean thousands of dollars off as your people learn the ropes in content, social media, e-commerce, SEO, email marketing, and more.
The course price also includes a completion certificate, helpful resources & digital marketing tools, and Intoact assistance for those willing to earn Google certification. No hidden fees.
Make your way to Z with Elie Sarkis by registering for the best digital marketing course in Dubai. We welcome trainees from all countries!
Option #2 – Join the digital marketing course offline
Are you the type who would rather set up their digital marketing expertise in the classroom rather than in the Zoom room? Go for it.
Our online and offline digital marketing training curriculums are equal. It’s a delivery format that makes the only difference. Our online course is accessible via Zoom, whereas the offline version is taught at a physical facility.
For those who feel uncomfortable going online or need more attention when acquiring knowledge, Intoact’s physical digital marketing course comes with several advantages:
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You learn from the best instructor and get real-life guidance, which can help you grasp the material better.
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You receive immediate feedback on your work without having to wait for an online response.
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You are welcome to interact with classmates in real time. That’s when you start building a network of digital marketing professionals, which can be an awesome bonus.
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You acquire valuable job experience while partnering with other students.
Our internationally certified digital marketing training is fully immersive, and you will have the opportunity to hone your theoretical knowledge in practice through a series of hands-on exercises. Though our online course is also planned with practical lessons, physical interaction can tip the scales for some students. Are you one of them?
If you are, be sure to learn from Intoact’s experienced instructors and your classmates turned colleagues.
Digital marketing course with an international certificate
Both offline and online classes will reward you with an international certificate. You may need one because many employers prefer to hire those who can back up their skills. You don’t want to be left stranded just because you don’t have a certificate.
The modules packed into Intoact’s course prove you are ready to show your stuff. You can then use your digital marketing certificate for internship programs or full-time jobs.
Need more details? We are one step away!
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