Digital Marketing for Online Stores & Retail
A practical hands-on Digital Marketing training program covering Social Media Marketing for online stores (Content Strategy & Advertising), SEO, Google Ads (SEM), Email Marketing & more. This full practical hands-on Digital Marketing course covers the Digital Marketing essentials that online businesses should apply, from Social Media strategy & advertising on Facebook & Instagram to SEO essentials, Google AdWords, Email Marketing, digital tips & tools, and an overview of Inbound Marketing and Google Analytics.
The course will be conducted by Elie Sarkis, Co-Founder of Intoact; Inbound Marketing Certified professional & Verified Master Trainer.
This program offers a deep understanding of the key elements of building successful Digital Marketing campaigns to increase sales & revenue using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies such as creating your shop on Instagram, linking it to your website, and many more.
Topics to be covered
Module 1
- Create a social media & digital marketing strategy for the online or retail store
- Writing a Digital Marketing plan
- Budget planning for a monthly, quarterly and yearly plan
- Content calendar strategy and implementation
- Make good use of professional templates and tools to write proposals and plans
Module 2
- Content Marketing strategy
- Content Marketing vs. Traditional Marketing
- SEO Content Marketing Concept
- Content creation tools
- Posting strategy
- Content Scheduling
- Frequency and types of posts
- Community management and digital communication
- Create designs and posts without design or Photoshop skills using online design editors
- Social Media Calendar Templates
Module 3
- Facebook Pages – The essentials
- Page Moderation - Manage negative posts and reviews
- Facebook Content Types & Best Practices that suit the shop
- Optimize the page and its content for the search ranking
- Content the Facebook Page to Instagram & WhatsApp Business
- Facebook hashtags best practices
- Creating tracking links for the content
- Creator Studio vs. The New Meta Suite
- Facebook & Instagram scheduling
- Insights, analytics & reporting
Facebook Business Manager | The New Meta Suite
- Facebook for Business – Deep knowledge and Importance of the Meta Suite & Business Manager
- Business Manager & Meta Suite Setup - Business Settings
- Understanding the dashboard
- Facebook for Business vs. Personal Ads Manager
- Adding the pages & Creating Ad Accounts
- Managing the Business roles
- Connecting Facebook with the Website - Facebook Pixel
- Payments setup
- Creating Catalogs & Shops
- Omnichannel marketing - Connecting Socials with website
Facebook & Instagram Ads - All the way to advanced targeting
- Ads objectives
- Understand how ads work
- Ad campaigns and Ad sets structure
- Optimize the target audience to reach the right people
- Facebook Bidding types
- Setting up Conversions
- Monitor the performance of a promotion - Basic to Advanced
- Performance & Analytics Metrics
- Remarketing on Facebook & Instagram - custom audiences & lookalikes
- Target your own database, emails, or phone numbers
- Target the website visitors on Facebook and the people who engaged with your pages.
Module 4
- Build a professional Instagram profile
- Instagram content best practices
- Grow your account without buying fake likes
- Stories & highlights for business
- Cross-promoting the content & repurposing
- Instagram verification
- Instagram Hashtags best practices
- Reels best practices
- Instagram Analytics & Metrics
- Create effective Instagram campaigns and success stories
- Instagram Tools - creating videos, reels and stories easily
- How to choose the best influencer
- How to deal with influencers and track performance
Module 5
E-Commerce Strategy and Structure
- E-Commerce Building Blocks
- The basic elements of an e-commerce business
- Setting goals & Creating a business plan
- Choosing a revenue model
- Domain names, site structures, and top-level pages.
- Covering navigation tools, product pages, shopping carts, and the checkout process.
- Quality content and responsive site design
- Engage users, drive site traffic, and build your business
- Software Options & Solutions
- Creating an engaging User Experience
- E-Commerce Analytics
- Supporting your E-Commerce Business - Marketing the website
Building your Online Store on Shopify
- Understand the Shopify eCommerce platform
- Set up a beautiful and successful Shopify website easily
- Link Shopify to the domain name
- Create pages and sections
- Setup collections and add your products and their variants (color, size, etc.)
- Write effective SEO content
- Add additional features through the Shopify app marketplace
- How to integrate with payment gateways
- Integrate the website with email marketing tools for automated email campaigns
- Create marketing campaigns directly from Shopify
- Shopify reports and analytics for ongoing optimization
Module 6
- Search Marketing: Organic, Local, and Paid Search
- How Search Engines work
- Keywords research
- Content Development & Keyword strategy
- Create a Google-friendly content
- Site Structure
- META Titles & Descriptions - Strategy & Structure
- Headings & Sub-Heading
- Domain Name & URL Structure
- Website Navigation & Internal Links
- Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications
- SEO tools and reporting
- Website audit and analysis
Module 7
AdWords Account Setup & Campaign Management
- AdWords account setup
- Content Structuring
- Campaigns, Ad Groups, and Ads
- Organizing Ad Groups
- Setting up your Google Ads campaigns
- Search, Display, Shopping, Apps and YouTube ads
- Keywords types and best ways to optimize the ads
- Different targeting of Display, Shopping, and Video campaigns
- Linking AdWords to Google Analytics, YouTube, and the Website.
Advanced Tracking & Analytics
- Understanding Quality Score
- Setup the Conversions
- Track the return of the campaigns
- Remarketing on Google and all over the Web.
- Hands-on practice on various ad campaigns
Module 8
- Setting up the platform to analyze the website traffic
- Understanding the Analytics Dashboard
- Analytics Metrics & Bounce Rate
- Audience Insights
- Acquisition & Channels - Where visitors came from
- Calculate the ROI of every traffic source
- Analytics Reporting – Decision making
- Behavior and Website pages analytics
- Setting up Goals & Conversions
- E-Commerce Analytics & Revenue Tracking
- Exclude the internal traffic (employees and workers) from the Analytics
Module 9
- The basics of the Email Marketing tools
- Create and design successful email design templates
- Email design guidance
- Growing your email list to increase revenue potential
- Import your email contacts to MailChimp or Elastic Email
- Sending email campaigns to your own database
- Sending customized emails
- Schedule Email campaigns
- Sending sales driven and professional newsletters
- Read and analyze the email reports
- Analyze the open rate, views, and clicks
AFTER COMPLETING THIS TRAINING PROGRAM, YOU WILL BE ABLE TO
- Create a professional social media and digital marketing strategy for online stores.
- Maintain an effective digital presence on the social platforms.
- Develop digital marketing campaigns followed by consistent monitoring and analysis.
- Manage the SEO (Search Engine Optimization) campaigns.
- Develop effective social media ads to get more sales.
- Create Google AdWords campaigns (Text, Display, Video).
- Do the analytics needed to maintain a good and professional digital presence.
AT THE END OF THE PROGRAM YOU WILL BENEFIT FROM THE FOLLOWING
- Top scheduling social media and digital tools
- Free stock photos websites
- Viral Marketing case studies
- Successful Social Media campaigns
- Social Media Ads e-books
- Google Adwords supportive materials
- Content creation materials & tools
- Useful online tools & templates
- SEO keyword research & structure
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